In this presentation, Sean Callahan, Senior Manager, Content Marketing at LinkedIn Marketing Solutions, and Justin Gray from LeadMD will discuss why more marketers are embracing full-funnel marketing. Explore how full-funnel marketing helps companies reach, nurture, and acquire prospects in the upper, middle and lower funnel. Justin will share how LeadMD recommends a full-funnel marketing approach to drive results for its clients.
In this webinar, you’ll discover:
Why changes in the buyer’s journey have made full-funnel marketing a necessity
What metrics are best for each stage of the funnel
The most effective tactics for reaching, nurturing, and acquiring prospects and customers