- A Millennial’s influence on LinkedIn
- Top Millennial Occupations on LinkedIn and what Millennials Want in a Job
- What Content Millennials Engage with the Most on LinkedIn
- 5 Ways Millennials are Building Their Personal Brand on LinkedIn
- How Katherine Lisciani, Founder of Millennovation® Media, built her personal brand
Cara Gugurkan Kandungan Awal Kehamilan 1 bulan (087776558899)
Live Webcast: How Millennials Are Building Their Personal Brand on LinkedIn
1. THE
August 16, 2016, 11am PST / 2pm EST
PLAYBOOK
How Millennials are Building Their
Personal Brand on LinkedIn
2. THE MILLENNIAL PLAYBOOK
Alex Rynne
Associate Content Marketing Manager
LinkedIn
Katherine Lisciani
Founder & Marketing Strategy Consultant
Millennovation® Media
3. What We’ll Cover
A millennial’s influence
1
Millennials taking on the
workforce by storm
How millennials build their
personal brands on LinkedIn
Hear from a top millennial
marketer: How Katherine
built her personal brand
#MarketingProbz Q&A
2 3
4 5 6
4. “We are not a
generation of suits
and ties, but rather
creators and
entrepreneurs.”
PAGE WILLIAMS
Senior Manager, Member
Marketing & Communications,
Social Media, LinkedIn
5. millennials
in the world
2 billion
in annual
purchasing power
$1 trillion
searches with the
keyword “millennial”
16 million
articles written about
millennials
43,764
The Influence of Millennials
THE MILLENNIAL PLAYBOOK
6. Millennials make up
38% of LinkedIn’s
global user base.
38%
11 million+ global
millennial decision
makers— about 12% of
total millennials —
are on LinkedIn.
12% 30%
2 million+ millennials on
LinkedIn hold marketing
roles. About 30% of them
are decision makers.
677,000 millennial
marketing decision makers
are on LinkedIn.
The Influence of Millennials on LinkedIn
As of early 2016, there are
87 million Millennials on LinkedIn globally.
THE MILLENNIAL PLAYBOOK
8. SA LESPE RSO N
SOFT WARE
DEVE LOPE R
ADM INIST RATIVE
EMPLOYE E
MARKETI NG
SPE CIA LIS T
ST UD ENT /
INTE RN
PROJE CT
MANAGE R
CONSULTANT RESEA RCH /
GRADU ATE
ASSIS TANT
BUSI NESS
OW NER
UN IVE RSIT Y
PROFESSO R /
LECTUR ER
ACC OUN TANT
2,733,905
1,949,755
1,580,712
1,210,169
1,156,593
960,227
931,767
902,125 817,699
810,178 806,177
Occupations of Millennials
on LinkedIn
THE MILLENNIAL PLAYBOOK
10. What Millennials Want in a Job
Millennials
extensively research
companies online
When it comes to
compensation,
they don’t settle.
The job hunt is
different for millennial
men and women.
1 2 3
THE MILLENNIAL PLAYBOOK
11. “Becoming known as a thought leader shouldn’t
be your goal. It’s just the icing on the cake of
creating something truly innovative. When
you’re willing to take risks and do things that
are unconventional, you’ll find others in your
industry looking to mimic you and learn from
you, and eventually you may earn the respect
that labels you a thought leader.”
LAUREN HOCKENSON
Content Marketing Associate,
Checkr
12. Optimize your
LinkedIn profile.
Publish on LinkedIn. Create a LinkedIn
SlideShare account.
Make meaningful
connections
Customize your feed
by following those who
matter most.
1 2 3
54
How Millennials are Building Their
Personal Brand on LinkedIn
THE MILLENNIAL PLAYBOOK
13. Authenticity is key Be consistent. Continuously add value1 2 3
Personal Branding Ground Rules
THE MILLENNIAL PLAYBOOK
14. Create a distinctive
LinkedIn pro le headline.
Add a professional
profile picture.
Make your LinkedIn
background photo
work for you.
Customize your LinkedIn
URL, and share it
everywhere.
Tell your story through
your summary and
experience.
Optimize Your LinkedIn Profile
15. Keep your network
fresh and active
Strengthen your global
connections.
Know more about
people you’ve met or
are about to meet.
Make Meaningful Connections on LinkedIn
THE MILLENNIAL PLAYBOOK
16. “Your personal brand is your
responsibility. Never before has
there been more of an opportunity
to use technology, social media,
and common sense to tell your
professional story, stand up, and
stand out in an increasingly
crowded digital space.”
MEL CARSON
Founder, CEO & Principal
Strategy Consultant at Delightful
Communications
17. Publishing on LinkedIn
30% 45%
Millennials represent
30% of all long-form
publishers on
LinkedIn
of readers on
LinkedIn are in the
upper ranks of their
industries
Write about what you know best—whether that’s your professional
expertise or experience, industry trends, or lessons learned.
I N S I D E R T I P
THE MILLENNIAL PLAYBOOK
19. Tap on the control menu in the top right corner
of any update in your feed.
1
Then tap on the option that says “Improve
your Experience.”
2
You’ll get to choose from personalized recommendations of people,
publishers and topics to follow, tailored to you based on your LinkedIn profile.
3
When you see an update from a connection that you don’t need
in your feed, tap on the control menu in the top right corner.
4
Then, tap on the option that says “Unfollow
[connection name].”
5
Customize Your Feed
by Following Who Matters Most
THE MILLENNIAL PLAYBOOK
20. Customize Your Feed
by Following Who Matters Most
TOP 10 INFLUENCERS ON LINKEDIN IN 2015
THE MILLENNIAL PLAYBOOK
21. monthly
visitors
70 million
monthly new
content pieces
400,000
people visit
LinkedIn SlideShare
7 million
SlideShares
to LinkedIn
20 million
of traffic comes from
organic search
80%
Create a LinkedIn SlideShare account
THE MILLENNIAL PLAYBOOK
22. “I built a personal brand to
blend in with the crowd”...
said no one ever.
The purpose of your personal brand is not to blend in.
It is to STAND OUT.
Identify what unique view of the world you are
experiencing RIGHT NOW. Capitalize on it to
show others the value your unique perspective
can bring to the table.
THE MILLENNIAL PLAYBOOK
23. The 4 C’s of Personal Brand Building
Seeding Your Network with Unique,
Purposeful, and Personal Content
CURIOSITY
COMMUNITY CONTRIBUTE
CONSISTENCY
THE MILLENNIAL PLAYBOOK
24. Start with a Genuine Curiosity and
Willingness to Learn.
“ ... all of your actions on
LinkedIn should be focused
on building and solidifying
unique connections with
those in, or adjacent to,
your network.”
KATHERINE LISCIANI
Founder and Full-stack Marketer,
Millennovation® Media
Identify your
industry
“heroes”
THE MILLENNIAL PLAYBOOK
Jason Miller
Global Content
Marketing Leader at
LinkedIn
Robert Rose
Chief Strategy
Advisor at Content
Marketing Institute
25. Leverage Content to Share Exactly Where
You are in Your Journey Right Now
THE MILLENNIAL PLAYBOOK
26. Show your heroes, and the
world, that you are authentic,
trustworthy, and reliable by
continuously contributing to
conversation, sharing honestly
about your experiences and
personal journey, and by
demonstrating the determination
with which you continue to
chase your craft.
29. MARKET TO WHO MATTERS
For the first time in the history of media, you can reach the world’s professionals-all in one
place. More than 433M people worldwide gather on LinkedIn to stay connected and informed,
advance their careers, and work smarter. Together they comprise the largest global
community of business professionals. These are the decision-makers, influencers, and the
leaders of today and tomorrow-precisely the people you want to target.
For more information, visit marketing.linkedin.com.
Notas do Editor
It seems like everyone lately is talking about building your personal brand. Often times we begin building something without even really knowing why.
“I built a personal brand to blend in with the crowd”... said no one ever.
The purpose of your personal brand is not to blend in. It is to STAND OUT.
Identify what unique view of the world you are experiencing RIGHT NOW → Capitalize on it to show others the value of your unique perspective and what you can bring to the table.
SEEDING YOUR NETWORK WITH UNIQUE, PURPOSEFUL, AND PERSONAL CONTENT:
The 4 C’s of Personal Brand Building—this is something I developed through experimentation with my own personal brand.
CURIOSITY—CONTRIBUTION—CONSISTENCY—COMMUNITY
It starts with CURIOSITY—showing a genuine curiosity, interest, and desire to learn from your peers, role models, customers, or others.
CONTRIBUTE——> Once you’ve shown an interest and willingness to learn you have to—PROVE YOUR VALUE by demonstrating that you are not a taker, you are a matcher and that you too have something to CONTRIBUTE
Leverage content to share exactly where you are and what you are learning in your journey right now
→ I do it through writing blogs and video blogging
→ find a medium with which you are most comfortable and start leveraging content and publishing to contribute to the conversation, being thoughtful and intentional with every communication.
(Gary Vaynerchuk talks about this a lot. Supporting your heroes)
(Jason Miller is a really great example of someone who is doing this. For example the post on the bottom of the page, entitled—”A B2B Marketer Spends a Month with Snapchat”. I guarantee you there are a lot of people in his position who would not be so transparent about their age and the way they feel about strange new technologies.)
CONSISTENCY:
→ You must prove to people—both your audience and your role models—that you are reliable, trustworthy, and someone they can depend on and believe.
→ You build this credibility by demonstrating CONSISTENCY in the way you work, engage, publish, and connect.
The fourth and final C is for COMMUNITY:
→ your role models are one thing, but creating community is different.
→ A community is a group of people who are all connected through a common purpose, location, preference, interest, or experience.
→ They’re all focused on participating and helping each other achieve both common and individual goals.
→ YOU CAN NOT BUILD AN AUDIENCE BEFORE BUILDING A COMMUNITY.
The fourth and final C is for COMMUNITY—your role models are one thing, but creating community is different. A community is a group of people who are all connected through a common purpose, location, preference, or experience. They’re all focused on participating and helping each other achieve their goals. You have to build community before you can acquire an audience.
Here are some examples of how Alex and I are living out the 4 C’s—
→ #Marketing probz is an initiative I started to discuss the challenges people face connecting and engaging with others in the digital age.
→ Each week people submit challenges they are facing in their careers or in building their brands to my #MarketingProbz google sheet.
→ Then I address these problems and open up discussions for possible solutions through my #MarketingProbz videos on YouTube and Snapchat.
Alex is doing something similar with the Millennial Minute by creating a conversation around the generational differences in millennials vs. those who came before us.