Behold frame-worthy Linkedln video ad examples from brands like Pinterest, Amazon, GE and more. Learn tips and best practices to optimize your video ads.

1. LinkedIn Video Ad
Gallery of Greatness

2. You might have heard that Linkedln just
went all in on B2B video. This enables
brands to use sight, sound, and motion
to tell more compelling stories and drive
deeper engagement in feeds.
We’ve gathered a sampling of
frame-worthy Linkedln video ads and
now we’re hanging them on the walls
of our pop art gallery for all to admire
and learn from.
LinkedIn Video Ad Gallery of Greatness 2

3. But first, a note on the methodology.
Nothing incredibly scientific. We just gathered
some of our favorite Linkedln video ads based
on best practices we’ve established from
early campaigns.
LinkedIn Video Ad Gallery of Greatness 3
Ready for your private tour of
the Linkedln video ad gallery?

4. TIP
Show what you want your audience to see
in the first 10 seconds of the video. Viewers
attention drops after that point.
WATCH
HERE
Pinterest for Business shows rather than
tells. They show you how customers are
using their product in this short 40
second video.
LinkedIn Video Ad Gallery of Greatness 4

5. Think like a silent film director: a large portion
of LinkedIn members will watch your ad with
the sound off. Consider adding subtitles.
WATCH
HERE
Amazon Web Services created a 30 second
aspirational video, serving as the perfect
brand awareness play.
TIP
LinkedIn Video Ad Gallery of Greatness 5

6. TIP Humanize your brand through humor
or emotional appeals.
WATCH
HERE
Silver Peak understands that audiences
love to be entertained (and they love
poking fun at 80s style).
LinkedIn Video Ad Gallery of Greatness 6

7. Show the real faces behind the brand: showcase
your talent or culture on camera.
Using humor and emotion, GE dedicated
an entire series to their employees’
passions and accomplishments.
WATCH
HERE WATCH
HERE
Get to know the people
contributing to GE
brand culture.
LinkedIn Video Ad Gallery of Greatness
TIP
7

8. TIP Leverage inside exec to take a stance on timely
industry trend or explain a complex topic.
WATCH
HERE
Hewlett Packard establishes itself as a
data storage thought leader by leveraging
leadership to address the latest trends
and solutions.
LinkedIn Video Ad Gallery of Greatness 8

9. TIP
Capture and maintain your audience’s
attention with visual storytelling.
WATCH
HERE
AARP tells a story with a mix of illustration,
overlaid text, photos and a live interview.
LinkedIn Video Ad Gallery of Greatness 9

10. TIP Feature product demos
or a behind-the-scenes first look.
WATCH
HERE
Boeing gives an ultra-cool peek behind
the curtain look at the production of their
latest and greatest.
LinkedIn Video Ad Gallery of Greatness 10

11. TIP
Highlight customer testimonials
and case studies.
WATCH
HERE
Dell celebrates it’s customer with a quick
snippet of a larger story, pulling out customer
quotes to draw interest in reading the entire
case study.
LinkedIn Video Ad Gallery of Greatness 11

12. TIP Demonstrate core company values
in action.
WATCH
HERE
General Electric tells a powerful story
that shows how they truly value
their employees.
LinkedIn Video Ad Gallery of Greatness 12

13. 10-second rule—Front load videos with
essential information.
Be a silent film director—Account for the “sound
off” function with subtitles.
Humanize your brand—Engage through
humor and emotional appeals.
Promote top talent and culture—Showcase the
people that make your brand unique.
Leverage leadership—Get their takes on key
topics and trends.
Use visual storytelling—Less copy is often more.
Show and tell—Feature product demos
and first looks.
Demonstrate social proof—Highlight testimonials
and case studies.
Show core company values—Tell powerful stories.
LinkedIn Video Ad Checklist
To help you capture your next masterpiece.
LinkedIn Video Ad Gallery of Greatness 13

14. Ready to put these tips into practice?
Reach a professional audience by telling more compelling visual stories.
Create a LinkedIn
Video Ad
LinkedIn Video Ad Gallery of Greatness 14

15. Ready to put these tips into practice?
Reach a professional audience by telling more compelling visual stories.
LinkedIn Video Ad Gallery of Greatness
For the first time in the history of media, you can reach
the world’s professionals all in one place.
More than 560M people worldwide gather on Linkedln to stay
connected and informed, advance their careers, and work smarter.
Together they comprise the largest global community of business
professionals. These are the decision­-makers, influencers, and the
leaders of today and tomorrow—precisely the people you want to target.
For more information, visit marketing.linkedin.com
LinkedIn Video Ad Gallery of Greatness 15