It’s easy to find the perfect audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title, company, industry, seniority, and education—LinkedIn gets it all straight from the source. Our members volunteer this information because they trust it will make their time on the platform more productive. We use that data to make sure the LinkedIn Sponsored Content and advertising our members see is relevant and valuable. Simply put, the better we are at targeting, the better the platform works for everyone. The LinkedIn Marketing Solutions team has spent hundreds of hours refining and perfecting our targeting strategy. The right audience to target changes with each campaign, of course, but we have developed a solid set of best practices as we continue to grow with the platform. And we’ve achieved astonishing results based on these guidelines. When we run Sponsored Content, we use the same tools available to any marketer on LinkedIn. So we know our best practices can work for your team, too. Basically, successful targeting on LinkedIn is all about collecting data and using it to continually refine your approach.

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Driving Personalization
Targeting by Age
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We recommend that you target by years of experience when going after a
specific age group as years of experience is based off the number of
years someone has been employed.
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70%
Targeting by seniority vs. age targeting. If you're
targeting executives, targeting by age diminishes
audience size by 70%
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