Erika Fields, Carnegie Dartlet and Tim McCarthy, LinkedIn share early findings on joint research on how prospects use social media in the enrollment process and a short case study.

1. Erika Fields
Social Media Strategist, Carnegie Dartlet
Maximizing Campaign
Efficiencies
Tim McCarthy
Account Executive, LinkedIn
Case Study

2. Bachelor’s completion prospects have achieved critical mass on LinkedIn.1
Key takeaways
3 out of 4 grad school students and recent graduates are interested in
continuing education.
2
Prospects are over 2x more likely to use professional networks over social
networks to research programs and half of BA candidates and 60% of grad said
they are very open to communicating with admissions via professional networks.
3
4
+
72% of bachelor’s prospects and 67% of grad prospects said they were still
early in the decision process.

3. • Brand strategy generated
154 leads & 7 apply button
click conversions
• Workforce Certificates
strategy generated
216 leads
• InMail campaigns were a
huge success – generating
over 50% of all leads the
client has received from
LinkedIn efforts