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Unconvention Innopitch 
European Young Innovator of the Year 2014 
Lucas Wong, Leuven, 31/08/2014 
1
Video-chat service providing authentic and personalized 
language learning experience. 
2 
Putting theory into practice
The problem 
 Frustration because of the lack of Interactive Learning , memorization 
 Too much distraction while trying e-learning solutions 
 Specific personal needs with a deadline 
 Easy access to high-quality coaches 
 Immersive feedback fades away 
 Need for 
 Appreciative Engagement to break through the frustration barrier 
 Effective learning of sub skills 
3
Solution 
 Video-chat platform which provides: 
 Rapid skill Acquisition 
 Interactivity : clickable fields during video 
 Learning-analytics : clicks are stored as data and visualized in smart report 
 Relevant and fast feedback loop : instant transformation of progress in trend charts 
 Personalized approach : highlighted individual working points become notification 
 Engagement : 1 on 1 authentic coaching experience 
4
Business Model 
 Yearly subscription fee 
 Still needs to be fine tuned after pilots in # EU countries 
5
Competitive advantage 
 Focus on rapid language speech skill acquisition versus credentialing 
 Tailored to personalized needs, targets and daily digests 
 Follow up on progress towards deadline 
 Relevant and engaging learning experience through 
 Interactivity, clickable audit within the video-chat window 
 Personalized feedback loop of past sessions, shared with different coaches 
6
Competitors’ differentiation 
 Language Learning Competitors are mainly 
 Start from point of view of teaching and focus on knowledge transfer, not learning 
and practicing for proficiency 
 Focus on learning the language theory whereas o10tct aims to help people practice 
and train their skills 
 Are too static: learning experience is not tailored to individual needs of the user 
 Are not engaging enough: personalized coaching is needed for further motivation 
 Integration of CRM systems and monitoring by higher organization makes a specific 
goal within a set timeframe. 
 Learners corpus to benchmark and retrieve most common difficulties in group 
7
Future plans 
 On the lookout for initial funding of 250,000 euros 
 (of which 50,000 euros already personally invested in functional alpha-prototype) 
 Testing in collaboration with OCMW Gent, Brussels and Antwerp 
 Develop and test beta-prototype 
 Gather feedback from test-users in different countries 
 Create more value for unemployed, non natives over the whole European Union 
8
Team 
 Joris Swinnen: 
T-Shaped generalist, passionate about languages and multimedia. Chief 
Learning officer passionate about communication, e-learning and webRTC. 
 Kristof Taveirne: 
Software architect, software developer, business analyst and business 
developer active for 5 years at Ghent University and 4 years as IT consultant. 
 Lucas Wong: 
Networker, PR and marketing. Optimistic entrepreneur and Startup Grind 
Brussels Chapter Director. 
9

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Slides presentation o10tct innopitch 2014 (lucas wong)

  • 1. Unconvention Innopitch European Young Innovator of the Year 2014 Lucas Wong, Leuven, 31/08/2014 1
  • 2. Video-chat service providing authentic and personalized language learning experience. 2 Putting theory into practice
  • 3. The problem  Frustration because of the lack of Interactive Learning , memorization  Too much distraction while trying e-learning solutions  Specific personal needs with a deadline  Easy access to high-quality coaches  Immersive feedback fades away  Need for  Appreciative Engagement to break through the frustration barrier  Effective learning of sub skills 3
  • 4. Solution  Video-chat platform which provides:  Rapid skill Acquisition  Interactivity : clickable fields during video  Learning-analytics : clicks are stored as data and visualized in smart report  Relevant and fast feedback loop : instant transformation of progress in trend charts  Personalized approach : highlighted individual working points become notification  Engagement : 1 on 1 authentic coaching experience 4
  • 5. Business Model  Yearly subscription fee  Still needs to be fine tuned after pilots in # EU countries 5
  • 6. Competitive advantage  Focus on rapid language speech skill acquisition versus credentialing  Tailored to personalized needs, targets and daily digests  Follow up on progress towards deadline  Relevant and engaging learning experience through  Interactivity, clickable audit within the video-chat window  Personalized feedback loop of past sessions, shared with different coaches 6
  • 7. Competitors’ differentiation  Language Learning Competitors are mainly  Start from point of view of teaching and focus on knowledge transfer, not learning and practicing for proficiency  Focus on learning the language theory whereas o10tct aims to help people practice and train their skills  Are too static: learning experience is not tailored to individual needs of the user  Are not engaging enough: personalized coaching is needed for further motivation  Integration of CRM systems and monitoring by higher organization makes a specific goal within a set timeframe.  Learners corpus to benchmark and retrieve most common difficulties in group 7
  • 8. Future plans  On the lookout for initial funding of 250,000 euros  (of which 50,000 euros already personally invested in functional alpha-prototype)  Testing in collaboration with OCMW Gent, Brussels and Antwerp  Develop and test beta-prototype  Gather feedback from test-users in different countries  Create more value for unemployed, non natives over the whole European Union 8
  • 9. Team  Joris Swinnen: T-Shaped generalist, passionate about languages and multimedia. Chief Learning officer passionate about communication, e-learning and webRTC.  Kristof Taveirne: Software architect, software developer, business analyst and business developer active for 5 years at Ghent University and 4 years as IT consultant.  Lucas Wong: Networker, PR and marketing. Optimistic entrepreneur and Startup Grind Brussels Chapter Director. 9