Keynote presentation "Creative Opportunities Beyond Advertising" of Stefan Erschwendner, Managing Parter at LHBS at the ADC Germany Nachwuchskongress 2015 in Hamburg.

1. 22.05.2015
CREATIVE OPPORTUNITIES BEYOND ADVERTISING
ADC

2. Stefan Erschwendner, Managing Partner LHBS
@eranium
2
Advico Young & Rubicam
Zurich
DDB
Budapest
LHBS
Berlin / Copenhagen

3. LHBS - an unconventional strategy firm
3
UNDERSTAND TODAY
How are customer needs &
expectations evolving?
SHAPE TOMORROW
How can companies create value
and benefit from it?

4. We work for the FT Global 500, the Mittelstand and
disruptive Startups
4

5. CREATIVE OPPORTUNITIES
BEYOND ADVERTISING

6. 6

7. – Design more than just communication
– Understand culture, human needs & motivations
– Create relevance and meaning through products, services &
experiences
– Design organisations and businesses to help to empower other people
– Look for opportunities beyond advertising agencies to utilise your
talent and passion in the best way.
Key take aways:
7

8. WHAT IS ADVERTISING?

9. *Source: Inspiration-Hub
LEGO MOVIE

10. HORNBACH HAMMER
*Source: Inspiration-Hub

11. *Source: Inspiration-Hub
RAY BAN BRIGHT LIGHT APP

12. *Source: Inspiration-Hub
RED BULL STRATOS

13. *Source: Inspiration-Hub
IBM SMARTER CITIES

14. *Source: Inspiration-Hub
HELLMANN’S WHATSCOOK

15. *Source: Inspiration-Hub
HUGGIES 3D PRINT

16. Finally together again:
16
Product / Service Communicaton

17. Make things people want
beats
Making people want things

18. WHAT’S UP WITH
ADVERTISING AGENCIES?

19. A lower demand for advertising agencies
19

20. 20

21. The Innovators Dilemma
21

22. WHO IS DISRUPTING
ADVERTISING AGENCIES?

23. CROWDSOURCING

24. INHOUSE

25. MEDIA

26. PRODUCTION

27. TECHNOLOGY

28. CONSULTING

29. WHAT TO DO NOW?

30. There is a bigger need for creative people than ever
before
30
Digitalization
disrupts industries
and creates new
opportunities
Innovation is a top
priority for every
company
Emerging
Technologies create
new platforms for
growth

31. There are no boundaries for creativity.
The only boundaries are in your head and
what you define as a creative workplace.

32. THE MOST INNOVATIVE
COMPANIES ARE NOT PART OF
THE CREATIVE INDUSTRY

33. START TO
CREATE MORE VALUE

34. Focus on your skills:
34
Understanding culture and
how customer needs are
emerging
Creating manifestation that
people value and want to
consume and share

35. Create more value:
35
Communication
Products / Services / Experiences
Business & Organisational design

36. Be brave, break out and influence businesses
beyond traditional borders of advertising.

37. In case of any questions, regarding
this presentation please do not
hesitate to get in touch with us.
www.lhbs.com
THANK YOU
Stefan Erschwendner
Managing Partner
se@lhbs.com
+49 151 6462 0729
@eranium
37