General Assembly LA Fandango Project Presentation

1. Your Ticket to Movies, Events and More
DESIGN
BY:
Amir
Rashidifar
|
Leslie
Park
|
Susie
Moon
UXDI
STUDENT
PROJECT:
Fandango

2. Project
Overview
Brief
Fandango
wants
to
increase
user
engagement
by
selling
Lckets
to
events
&
concerts.
• Design
a
flow
for
discovering
new
events
and
purchasing
Lckets
• Design
the
flow
for
retrieving
Lckets
and
using
them
as
digital
passes
Target
Device(s)
Responsive
website
that
works
well
with
iPad
and/or
iPhone
applicaLon

3. NoLfy
you
of
events
Easily
purchase
Lckets
Access
digital
pass

5. User
Research:
Surveys
Key
insights
from
35
respondents:
• 31%
want
the
app
to
be
simple
and
easy
43% 57%
• 29%
find
it
hard
to
navigate
• 23%
like
the
convenience
of
buying
Lckets
32%
5%
45%
8%

6. User
Research:
Keyword
Attributes

9. Case
Study

10. Design
Process:
Discovery
&
Research
• ComparaLve
Research
• Card
SorLng

11. Design
Process:
Ideation
&
Definition
• User
Flows
• Wireframes
• Sitemaps

12. Design
Process:
Prototyping
&
Testing
• Prototyping
• Usability
TesLng
• MulLple
IteraLons

13. Prototype
Iterations
Low-­‐fi
to
Hi-­‐fi

14. Prototype
iPhone
Prototype:
hp://invis.io/QP1GO4G5S

15. Amir
Rashidifar
|
amir@beyondvip.com
Leslie
Park
|
lesliepark220@gmail.com
Susie
Moon
|
ssmoon07@gmail.com