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The Big Social Media Picture Michelle Fontaine Social Media Seat Company: FBSmarty
MBA, 2002, Assumption College – Marketing Concentration Marketing Communications Career Always a teacher, always a student Corporate career, but entrepreneurial heart Mother of 3, grandmother of 4 A few favorite words: Loving, giving, philanthropy, softness, appreciation, fairness, graciousness, forgiveness, satisfaction Michelle Fontaine
Convince you that small businesses can flourish using mostly FREE social media processes! FBSmarty is on a Mission!
The Big Picture starts with Blogging! FACEBOOK – 400 character tow truck Links to your original blog posts – YOU are a thought leader - not just passing on other posts Twitter – 140 characters fast streaming – link to your Blog posts BLOG – Your Digital Asset ENewsletter – The In Box – use  Summary of your blog posts as Enewsletters leading to blog YOUTUBE – Best video vehicle Link and embed your videos into your blog posts
Visibility – the more you write about what you know, the easier you are to find! Positions YOU as the authority! The easier you are to find, the more business you’ll get! It’s basically FREE! It is not difficult, just new to you! Why Blog?
Cumulative Blog Power!More text waiting for people to find!
Grow your Digital Asset over Time
Open a FREE WordPress account at wordpress.com Choose a template and start! Schedule blog posts to come out at certain times Set blog posts to publish automatically to Facebook and Twitter! Use summaries of Blog posts for enewsletters Figure out what your keywords are – use the Google Alert Keyword tool. These are the words people use when they search. Blog How and Where?
Create MindMaps for Topic Ideas!
Challenges, how-tos, testimonials, interesting jobs, cases Write at least once a week, consistently 350 words is fine or even less Write simple, short sentences – easy to read No unnecessary fluff, extra words, jargon, etc. Spell Check, use dictionary.com and thesaurus.com for help. Write about What?
No website? No problem. Start a FREE Word Press blog (wordpress.com) Create a Facebook Business Page Free Custom Pages available through several vendors like TabSite, Static HTML Facebook custom mini-site could even replace your website needs!  Where to Start
Maybe not Radical idea – do it on Facebook Custom Page sites People use Facebook to socialize. They don’t really want to leave it, so give them your message ON Facebook.  Do you really need a Website?
Do you need a website? My Facebook Business Page  The middle Is a ‘custom Page’ or mini-website! Note the navigation. We can build You a custom Area in your Facebook Page! View it live at Facebook.com/fbsmarty If you have already ‘liked’ My page, then click on the Welcome Link on the  Left.
It’s like a content management system! The custom part is built for you – not free, but quite affordable. YOU have the power to Post, to upload photos and videos, add other 3rd party pages and lots more YOU are in control! Why Custom Pages?
Get my weekly enewsletter for tips Go to fbsmarty.com and enter your email Take my blogging workshops Take my Facebook for Business 6-week course (on line or in Douglas – 2 hours per week) Details on all workshops can be found at www.fbsmarty.com Too much to absorb?
Michelle Fontaine 508-769-9137 www.fbsmarty.com Facebook.com/fbsmarty Contact Me ;)

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See The Big Social Media Picture

  • 1. The Big Social Media Picture Michelle Fontaine Social Media Seat Company: FBSmarty
  • 2. MBA, 2002, Assumption College – Marketing Concentration Marketing Communications Career Always a teacher, always a student Corporate career, but entrepreneurial heart Mother of 3, grandmother of 4 A few favorite words: Loving, giving, philanthropy, softness, appreciation, fairness, graciousness, forgiveness, satisfaction Michelle Fontaine
  • 3. Convince you that small businesses can flourish using mostly FREE social media processes! FBSmarty is on a Mission!
  • 4. The Big Picture starts with Blogging! FACEBOOK – 400 character tow truck Links to your original blog posts – YOU are a thought leader - not just passing on other posts Twitter – 140 characters fast streaming – link to your Blog posts BLOG – Your Digital Asset ENewsletter – The In Box – use Summary of your blog posts as Enewsletters leading to blog YOUTUBE – Best video vehicle Link and embed your videos into your blog posts
  • 5. Visibility – the more you write about what you know, the easier you are to find! Positions YOU as the authority! The easier you are to find, the more business you’ll get! It’s basically FREE! It is not difficult, just new to you! Why Blog?
  • 6. Cumulative Blog Power!More text waiting for people to find!
  • 7. Grow your Digital Asset over Time
  • 8. Open a FREE WordPress account at wordpress.com Choose a template and start! Schedule blog posts to come out at certain times Set blog posts to publish automatically to Facebook and Twitter! Use summaries of Blog posts for enewsletters Figure out what your keywords are – use the Google Alert Keyword tool. These are the words people use when they search. Blog How and Where?
  • 9. Create MindMaps for Topic Ideas!
  • 10. Challenges, how-tos, testimonials, interesting jobs, cases Write at least once a week, consistently 350 words is fine or even less Write simple, short sentences – easy to read No unnecessary fluff, extra words, jargon, etc. Spell Check, use dictionary.com and thesaurus.com for help. Write about What?
  • 11. No website? No problem. Start a FREE Word Press blog (wordpress.com) Create a Facebook Business Page Free Custom Pages available through several vendors like TabSite, Static HTML Facebook custom mini-site could even replace your website needs! Where to Start
  • 12. Maybe not Radical idea – do it on Facebook Custom Page sites People use Facebook to socialize. They don’t really want to leave it, so give them your message ON Facebook. Do you really need a Website?
  • 13. Do you need a website? My Facebook Business Page The middle Is a ‘custom Page’ or mini-website! Note the navigation. We can build You a custom Area in your Facebook Page! View it live at Facebook.com/fbsmarty If you have already ‘liked’ My page, then click on the Welcome Link on the Left.
  • 14. It’s like a content management system! The custom part is built for you – not free, but quite affordable. YOU have the power to Post, to upload photos and videos, add other 3rd party pages and lots more YOU are in control! Why Custom Pages?
  • 15. Get my weekly enewsletter for tips Go to fbsmarty.com and enter your email Take my blogging workshops Take my Facebook for Business 6-week course (on line or in Douglas – 2 hours per week) Details on all workshops can be found at www.fbsmarty.com Too much to absorb?
  • 16. Michelle Fontaine 508-769-9137 www.fbsmarty.com Facebook.com/fbsmarty Contact Me ;)