This Top Level Social Media Strategy presentation was given at The Women's Summit, Bryant University. It was recorded and that video recording is available to you as well. Today's Social Media strategies along with some cool tools I use everyday. Enjoy! Here is the link to the video recording - https://www.facebook.com/FBSmarty/app_100265896690345

1. Top Level Social
Media Strategies
B Y M I C H E L L E F O N T A I N E , F B S M A R T Y
F A C E B O O K . C O M / F B S M A R T Y
T W I T T E R . C O M / F B S M A R T Y
G O O G L E ‘ F B S M A R T Y ’ F O R Y O U R C H O I C E O F C O N T A C T

2. Video Recording available
Here are the slides used in The Women’s Summit at Bryant
University.
These are top level social media strategies today! If you’d
like to see and hear the video recording from that session,
head to www.facebook.com/fbsmarty and download it
there. Here is the direct link -
https://www.facebook.com/FBSmarty/app_100265896690345
Michelle Fontaine ~ FBSmarty ~ michelle@fbsmarty.com

3. Things about me most people don’t know
I owned a craft store called ‘Cozy Corner Crafts’
in the mid 80’s
I’ve been a teacher of various topics since the
mid 80’s – how to create a pine cone wreath
My daughter told me to ‘teach Facebook’ 5
years ago
Mom of three, grandmother of 4
Second home is in Prescott Valley, Arizona
Accomplished dream of MBA in 2002

4. Privacy Concerns

5. Similarities in social networks… and
privacy concerns
• All require a personal profile in order to have a business page

6. Personal Privacy Settings

7. Personal Privacy Settings

8. The Giants

9. Facebook and LinkedIn are the two most
important social networks for marketers
When forced to select one platform, 49% of marketers selected
Facebook, followed by LinkedIn at 16%
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/
Linked in is international and skews toward male users.

10. Facebook is the Social Giant
Should be major marketing focus – your social foundation
Plan 3 posts per day (experts agree) – spaced out
Your own blog posts or quality OPC
OK to repeat good content
Decide when your audience would be most receptive
Facebook still skews young, but the 45- to 54-year-old age
bracket has seen 45% growth since year-end 2012.

11. Google+ is important because..
• It is owned by Google
• If Facebook is the Giant of Social, Google is the Giant of Search
• Google also owns”
• ANDROID operating system
• YouTube
• Your gmail is the connection
• The most male-oriented of the major social networks. It's 70%
male.

12. Understanding these connections…..

13. Your Goal Should
Be….

14. To be found….
Website
Images
Other Website
Pinterest
Twitter
LinkedIn
Other Website
Facebook

15. Even Generically…
Social Media by Michelle
Google+ Page

16. Defining

17. A significant 62% of
marketers are using social
media for 6 hours or more
and 36% for
11 or more hours weekly.

19. Defining your target
http://mashable.com/2013/04/12/social-media-demographic-breakdown/

20. Is your product high-end? Target by
income?

21. “Digital
Marketing
Channels…
should work
together like
players on a
baseball team.

22. Analysis/Measuring

23. Analyze
Organization – Dashboards
and Reporting
◦ Decide what to measure, what
are the questions that need to
be answered
◦ Google Analytics tie much of it
together. Currently free. It’s
complex and a specialty of its
own.
◦ Universal Analytics is here.

24. Strategy – Use a dashboard!
Hootsuite.com has a good free level
ABeansTalkSocial is a full social media management tool I
use for clients – the $29 a month level is very robust.
There are many social media dashboards -
http://dashburst.com/best-social-media-management-
tools/

25. Hootsuite.com

26. ABeansTalkSocial.com
I use daily to manage clients
I am an affiliate (disclosure)
LOVE it!
Jump’n Beans level is $29.97 month

27. Reply to all your channels right here!

28. Scheduling to multiple platforms,
including Pinterest!

29. Reports are what sold me,
the rest blew me away!
I can see that by posting at
3pm my engagement
probability on Facebook is
42.86%
Also has enewsletter templates
and email
Texting capability
Perfect for small business
Infusionsoft infrastructure

30. Hot Strategies

31. Hashtags (keywords with #)
(#wsummit2014)
Ubiquitous
◦ Google+
◦ Twitter
◦ Facebook
◦ Pinterest
◦ Instagram
When scheduling on a platform, include hashtags. Once they are
posted they work on that channel.
Search mechanism to pull together conversations

32. Strategy - Hashtags
To filter – interact live time
or for research

33. Hashtags – #SMMW14
How can you
see all
hashtags
across all
channels? – Try
Tagboard.com

34. Podcasting
• Podcasting set to explode in 2014
• Michael Stelzner, Cliff Ravencraft
• Audio is so mobile and convenient
• Easier to absorb than reading a book
due to multitasking ability
• Planning and discipline are required
• Entertain, inform, educate
• New form of blogging

35. Easy Graphic Design
We need them but don’t
always have a graphic designer
in our back pockets!
www.canva.com easiest non-
graphic design interface out
there! Free to very non-
expensive.

36. Shortcuts
◦ In addition to sharing that blog post on Facebook, Twitter and Google+
(through one posting on a dashboard), Pin the image in that blog to
Pinterest which creates another link into your website/blog
◦ Set your Instagram app up to share to your Facebook business page as
well as Instagram and Twitter – 15 second videos done and up in the
snap of a finger! FREE WHITE PAPER AT FACEBOOK.COM/FBSMARTY
◦ Upload presentations to Slideshare and share them on LinkedIn
(Slideshare is considered a sleeping giant)

37. The Big Picture starts with
Blogging!
BLOG – Your Digital Asset
Twitter – 140 characters
fast streaming
YOUTUBE or Facebook Video
ENewsletter – The In Box
FACEBOOK
3 posts a day

38. Blogging
Content, imagery, video, podcasts… any media that is housed
under your domain and shared with your networks (surround it
by content).
Blogging creates content that is scrapped by Google (98% of
search) and drives traffic into your website/call to action page,
etc.
It is the #1 free way to achieve Google Page 1 ranking.
58% are blogging, 62% want to learn more about it, 66% plan to
increase blogging

39. Google Authorship

40. Blog with YouTube
Create a video – if it is a tutorial, check
out my favorite screen capture program
◦ Snagit -http://www.techsmith.com/snagit.html ($49 one time)
Upload to your YouTube channel
◦ Add description there
Embed the video into your blog post and
add text around it.
Bonus, also pin that video to your
Pinterest board!
Creates traffic from your blog to
YouTube, from YouTube to your blog,
from Pinterest to your YouTube or
Pinterest to your blog

41. Blogging vs YouTube
2 – 5 years put YouTube (video) and Blogging closely
together – they actually work very well together

42. Social Networks

43. Think of Facebook as a subscription
service
Although it’s free to build, you need the reach to be effective

44. Three levels of FB Advertising
Boosting – just got more limiting?
Facebook.com/ads
Facebook.com/powereditor

45. Power Editor is most advanced level

46. YouTube
Organize videos with Playlists
New way to capture video for YouTube
According to Social Media Examiner report, “YouTube holds the top spot for future plans”

47. YouTube
Channel
Google Hangouts, when started,
automatically broadcast on
Google+ and YouTube (and
Facebook if you use
22SocialApp)
You can send the link out to your
audience to watch. Also
recorded as a regular YouTube
video

48. Pinterest
Pinning drives traffic
◦ To your blog
◦ To others’ quality content
◦ To your own quality
content
◦ To your sales page
is dominated by tablet users.
And, according to Nielsen data, 84% of
U.S. Pinterest users are women.

49. Instagram
Sixty-eight percent of
Instagram's users are
women.
Instagram is a teen fav
SnapChat is another teen
fav
Here I ask a group of teens
what they use….and I use
Instagram to record it.
http://instagram.com/p/jWW5lXEWYU/

50. Twitter List Strategy – Strategically
Follow
A surprisingly young user population for a large social network — 27%
of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of
people in their thirties and forties.

51. Next Steps

52. Video Recording available
Here are the slides used in The Women’s Summit at Bryant
University.
These are top level social media strategies today! If you’d
like to see and hear the video recording from that session,
head to www.facebook.com/fbsmarty and download it
there.
Michelle Fontaine ~ FBSmarty ~ michelle@fbsmarty.com

53. CommunicateFullCircl
e Course
Choice Segments
In class or on-line,
Recorded,
Support group,
Two teachers at every class
#cfcsm, cfcsm.com

54. Thank you!
Reminder – fill in your email
for the recording
Check out
communicatefullcircle.com
for further training
OR schedule time with me at
fbsmarty.com