Rehydrate plan - COKEHYENG

10 STEP Marketing Plan for VITALIS CENTER Leslie B Co Kehyeng November 2010

5 Steps for Part 1 PTM and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 2 Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning to the Primary Target Market Part 1: Steps 1 to 5

1. PTM | Individuals affected by dehydrating-causing conditions ,[object Object],[object Object],[object Object]

2. NWE I WANT THE BEST MEDICAL CARE I WANT MY FAMILY SAFE AND TAKEN CARE OF

3. My PTM’s NWE ,[object Object],[object Object],[object Object],[object Object]

3a. Vitalis Center vs Others ,[object Object],[object Object],[object Object]

3b. Vitalis Center unique service Positioning vs Brand Matrix

4. Vitalis Center positions strongly in a niche opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Diarrhea is Philippines’ 5 th leading cause of illness ,[object Object],[object Object]

6a. Options for dehydration managment Vitalis Center DIRECT INDIRECT

6b. Product description ,[object Object],[object Object]

8. Promo ,[object Object],[object Object],[object Object],[object Object]

8b. Competitor promo ,[object Object]

9. Location ,[object Object],[object Object],[object Object]

10. Vitalis Center uses a niche strategy ,[object Object],[object Object]

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