Blacksmith International has been sculpted around an exceptional culture. Our team members are more than co-workers and meetings more than agendas. We believe the satisfaction of our customers stems from the happiness of our team. Culture is creating a feeling that makes each day something to look forward to.

1. Blacksmith Culture
Life is short. Love what you do.

2. Our Mission
“No company, small or large, can win over the long run without energized employees who believe in the
mission and understand how to achieve it.”
- Jack Welch GE
Our mission is to provide the best outsourced
manufacturing experience available.
We want to take the burden out of product
sourcing so our clients can rest easy and focus
their attention on what they do best – growing
their business.

3. Our Vision
"Whatever you can do or dream you can, begin it. Boldness has genius, and magic and power in it.
Begin it now."
- Goethe
We are the very best resource for companies
needing help sourcing products. By utilizing our
supply chain network and expertise and by an
unmatched dedication to the customer
experience, we allow our clients to sleep well at
night knowing their supply chain is in good hands
and their products will be delivered on time
without issues.

4. Our Promise
“A brand is more than a promise. It is a promise delivered.”
- Dennis Lee Yohn
Blacksmith International delivers your products on-time
with high quality standards. You will always receive
competitive pricing and responsive service while being
protected from copycats and increased competition.
You can expect quality control and attention to detail
throughout the entire production process. The end
result – increased quality and sustainable, long-term
profitability.
We are your Chief Outsourcing Officer.

5. Our Culture
“Customers will never love a company until the employees love it first.”
- Simon Sinek, Start With Why
 We are committed to an exceptional customer experience
 Our metrics are our North Star
 Customers, not competitors, define us
 We believe in the power of team
 We listen intently and communicate clearly
 We all do what needs to be done
 We are flexible but accountable
 We want to do “good” in the world
 We pursue personal growth for the collective good

6. Exceptional Customer Experience
“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience
exceptional service worthy of their repeat business and referral.”
- Rick Tate, ThinkIT
We exist to make profit, provide for our
employees, and deliver a service to our
customers.
Our guiding principle – Do everything you can to
make the customer experience special in every
way.

7. Metrics are our North Star
“In God we trust, all others bring data”
- W. Edwards Deming, American Engineer
Our metrics help us navigate a safe path for
growth and profitability.
We know the metrics that impact our parts of the
business and work daily to move the needle in a
positive way.

8. Customers, Not Competitors Define Us.
“We want to understand what works here rather than what worked at any other organization.”
- Laszlo Bock, Google
We will not let a competitor define us. If we want
to know how well we are doing, we ask the
customer.
If they are happy and the company is healthy,
competition only makes us better.

9. We Believe in the Power of Team
“None of us is as smart as all of us.”
- Ken Blanchard, Ken Blanchard Companies
The whole is greater than the sum of the parts.
We hire only those who we want to work with, we
believe in, and who fits! We hire them because
the job is critical and we understand to be
successful we need the unique skills and
perspective each team member brings to the
table.

10. We Listen Intently and Communicate Clearly
“The quality of your attention determines the quality of other people's thinking. If the conditions are right, the
huge intelligence of the human being surfaces. IDEAS seem to come from nowhere & sometimes STUN US”
- Nancy Kline – Time to Think
We listen to each other and our customers with
the expectation that everyone has within them the
ability to solve any problem. We choose words
carefully and value clear communication.
We do it not because it is the polite thing to do,
but because when there is a culture of hearing,
and respecting what others say, great thinking
happens. Better ideas, better solutions, and
higher quality thinking happens in an environment
where everyone has the freedom of knowing their
ideas are important.

11. We All Do What Needs to be Done
“No one ever attains very eminent success by simply doing what is required of him; it is the amount
and excellence of what is over and above the required that determines the greatness of ultimate
distinction.”
- Charles Kendell Adams, American Historian
Job descriptions are only a starting point and
territory an illusion.
We value those who want to reach beyond what is
required of their role in order to maximize their
own potential, the potential of the team, the value
of the company, and the experience of the
customer.

12. We are Flexible but Accountable
“Our tradition calls for a commitment to accountability. This is not an assumption - this is a promise
that I will be there for you; and I can count on you being there for me.’
- Bob Ladouceur, American Football Coach
We are flexible in our approach and trust team
members to set their own schedules, work from
wherever they choose, and do their job as they
see fit.
All that matters are results. So long as everyone
remains accountable to the company and each
other, there is no need for unnecessary
restrictions.

13. We Will do Good in the World
“We make a living by what we get, we make a life by what we give.”
- Winston Churchill, British PM
We believe our company can be used as a vehicle
for doing good in the world. Our success as a
company can be used to improve the lives of
others.
Giving back, taking action, and being part of the
community is a responsibility.

14. We Pursue Personal Growth for Collective
Gain
“You will never feel truly satisfied by work until you are satisfied by life.”
- Heather Schuck, The Working Mom Manifesto
Self-actualization is the product of growing
through experience. The more we know ourselves
the greater the impact we can have on those
around us.
The greatest contributions to the company will
come from those who value the truth and wisdom
garnered from attending to the self.