The purpose of this project was to help put your personal brand into focus and improve it. The Canvas concept is easy to use and serves as a practical visual framework that helps you understand why you are unique and how to let your future employer, customers, or clients know it. I learned a lot about myself, what my goals are and what I need to do right now to start achieving those goals for a better future. I did have to leave a few sections blank but will come back to my presentation at another time.
2. 27 year old Kyle Werly has a diverse
background. He’s had a full-time job since the
age of 15, obtained his certificate in digital
administration and marketing, working on his
bachelor’s for digital marketing at FSU, and
improving his digital skills for graphic design,
marketing, and web development. His values
revolve around his family, his mental health, and
traveling. His immense love for traveling pushes
him to gain the knowledge and skills needed to
live a more financially free life.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Media Resource & Workflow
Tech
• Marketing Research Analyst
BRAND ARCHETYPE - producing
content that makes others feel
accepted, welcome, encouraged.
Wish to discover an individual’s true
desires, purpose, or taste. Filled
with resourcefulness, open-
mindedness, adventure, and
kindness.
DIGITAL MARKETING for DISNEY
4. Recruiters & Hiring Managers at The Walt Disney Company
TARGET AUDIENCE
Sara Spike
Outreach Plan:
• Prepare a script e-mail to send.
• Initial contact with Sara Spike via LinkedIn or E-mail.
• Send a follow-up message 1-2 weeks after sending
initial message.
Recruiter at The Walt Disney
Company
Ben Mongkolvipakul
Outreach Plan:
• Prepare a script e-mail to send.
• Initial contact with Ben Mongkolvipakul via LinkedIn or
E-mail.
• Send a follow-up message 1-2 weeks after sending
initial message.
PROFILE
PICTURE
Marketing & Commercial
Strategy at The Walt Disney
Company
Melissa Maggio
Outreach Plan:
• Prepare a script e-mail to send.
• Initial contact with Melissa Maggio via LinkedIn or E-
mail.
• Send a follow-up message 1-2 weeks after sending
initial message.
Sr. Manager, Merchandise
Projects & Integration at The
Walt Disney Company
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Land an internship OR entry-level job with Disney or
an interested company.
‣ Begin making connections with professionals
and recruiters at Disney and other interested
companies on LinkedIn. Connect with 20 by
December 2022.
Mid Term: (2032)
• Increase my LinkedIn connections and Instagram
follows
‣ Receive professional development, training,
mentorship, recommendations, and grow
followings for a better career network
community.
Long Term: (2042)
• Work remotely and be financially free.
‣ Work as a freelancer or be a part of an online
opportunity. Goal is to travel 150+ days a year, as well
as have a salary that allows me to feel financially
stable.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Search Engine Optimization Novice / Adept / Expert
Communication Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Adobe Suite
SOFT
HARD
Novice / Adept / Expert
HTML/CSS Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Information Retrieval Software Novice / Adept / Expert
7. I help both consumers and brands grow
together by making sure the brand has a
well-established online presence and
business model capable for the consumer to
find and choose them over others.
PROMISE
8. CREDENTIALS
Work Experience:
• Inventory Coordinator at Meijer (5 years),
• Grocery Clerk at Oryana natural Foods
Co-Op (1+ years)
Education:
• Certification of Achievement in Digital
Administration and Marketing,
Northwestern Michigan College (2020)
• Digital Marketing B.S., Full Sail University (2024)
Volunteer:
• Traverse City State Theatre volunteer
(2010-2013)
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For Recruiters and Hiring Managers who want a
teammate that can change the game, I provide
real-life experiences and self taught knowledge
because I believe knowledge is power and
working hard means making my audience and
community happy.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
14. Kyle Werly
You know how in today’s world, everyone is connected, online, and always
searching for the next big brand to support? Well, what I do is make it easy
for potential customers to find your business online. I can help build/rebuild
your brand’s website, optimize it for SEO and modern looks, and focus on
user-friendly features that will make your consumers want to visit your site
more and more, thus gaining more of an interest in your brand.
15. REFERENCES
Occupation keyword search. O*NET OnLine.
(n.d.). Retrieved April 10, 2022, from
https://www.onetonline.org/find/result?s=digit
al%2Bmarketing
Sara spike - disney recruiter - the Walt ... -
linkedin.com. LinkedIn. (n.d.). Retrieved April
10, 2022, from
https://www.linkedin.com/in/sara-spike-
399bb56
Melissa Maggio - linkedin.com. LinkedIn. (n.d.).
Retrieved April 10, 2022, from
https://www.linkedin.com/in/melissa-maggio-
9998151a7
Ben Mongkolvipakul - LinkedIn. LinkedIn. (n.d.).
Retrieved April 10, 2022, from
https://www.linkedin.com/in/ben-
mongkolvipaku
Notas do Editor
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
