Marshmello's 10-minute live in-game concert in Fortnite was attended by 10.7 million players and generated 27 million views, resulting in increases of 1800% in daily subscribers, 500% in daily YouTube views, 2000% in Twitter followers, and 1000% in Twitter mentions. Netflix teamed up with Epic Games to bring Stranger Things cosmetics, an in-game recreation of the mall from season 3, and portals to promote season 3 of the show. Wendy's made a Twitch channel where they live-streamed playing Fortnite's Food Fight mode and now have over 25,000 Twitch followers.

1. Marketing campaign examples
In-game advertising
in Fortnite

3. Probably the most well-known Fortnite promotion,
Marshmello’s 10-minute long live in-game concert
was attended by 10.7 million players and
generated 27 million views of the recap.
What were the results?
Marshmello concert

4. 1,800% average daily subscribers
500% average daily YouTube views
2,000% followers on Twitter
1,000% mentions on Twitter

6. In this super popular limited time mode, users
could play as Thanos and get special Avengers
cosmetic items to coincide with the release of
Avengers: Infinity War and Avengers: End Game.
Marvel’s Thanos mode

8. Players can load into a special map that plays four
tracks of the band’s Black album as they explore
the new area and discover new things in creative
mode.
Weezer World mode

10. To promote season 3 of Stranger Things, Netflix
teamed up with Epic Games to bring Fortnite
players licensed Stranger Things cosmetics, an
in-game recreation of the mall from season 3, and
portals styled like the ‘upside down’ portals that
teleport players across the map.
Stranger Things skins

12. Launching alongside the third film, the “Wick’s
Bounty” mode had players fight over the assassin
currency of the films. It also included John Wick
themed cosmetics, including a Fortnitenized™
Keanu Reeves. Despite being an R-rated film that
most players would be too young to watch, this
promotion was well-received by players as John
Wick already existed in the Fortnite universe
(though as an unofficial skin).
John Wick mode

14. Along with two skins that feature Air Jordans on
the characters and the Jumpman logo, Nike also
sponsored a custom game mode. In the mode,
players skateboard around doing jumps and tricks
in an urban environment.
Nike mode and skins

16. To coincide with the release of the second movie,
Ralph appeared on an in-game movie screen.
This quick cameo had players speculating about
whether Ralph would become a playable
character in Fortnite.
Wreck it Ralph
Cameo

18. The game was already having a special event
called Food Fight, which had players fight against
the game’s frozen burger chain Dur Burger.
Wendy’s joined in on the fun and made a Twitch
channel and live-streamed playing the mode.
They now have over 25,000 followers on Twitch.
Wendy’s plays
Fortnite

20. The food delivery service sponsored Ninja and
offered a discount based on the number of kills
he got on his stream. It was redeemed so many
times they had to shorten the promotion from the
planned week to just a day.
Uber Eats teams up
with top streamer

21. Why should you care? What’s the big deal with
in-game advertising anyway? Find out if it’s
right for you and tips for making the biggest
impact in our full article:
stryvemarketing.com/blog/fortnite-marketi
ng-platform
Learn more about Fortnite
marketing opportunities