20 Ideas for Growing Your Chamber
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This document provides 20 ideas for organizations to consider adopting, as summarized in 3 sentences: The ideas focus on thinking innovatively and pushing boundaries, such as going to the edge of conventional thinking boxes. Other suggestions include having stand-up meetings, creating scarcity, telling impactful stories, owning social media sites, using video and search engine optimization, and being generous with members through tiers and discounts. The final idea is to be generous by providing a free digital copy of content for conference attendees.
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20 Ideas for Growing Your Chamber
- 1. 20 Ideas You Can Steal Right Now Poke the Box: “Stop thinking outside the box; outside the box is a vacuum. Go to the edge of the box and make a change.” ~ Seth Godin ~
- 3. A Little Seth Godin…
- 6. Godin-ism Havemore bad ideas
- 8. Godin-ism: Create scarcity Accepted for Linchpin Conference Rejected for Domino Project Street Team
- 9. Be Remarkable Operation Thank-You (Medford-Jackson County OR) Save “remarks” (testimonials) on video Advertise to strangers or Reward influential referrers? Mass vs. Meaning: Roundtables or cattle-calls?
- 11. 8. Tell stories If you don’t tell your story, the public will make one up The Bank that almost didn’t invest online Split-testing fundraising letters
- 12. 9. Own your own social media site Let your members talk to each other free of charge WACE, US Chamber Institute, Redondo Beach, North Mason County Washington, Owensboro Kentucky, Mount Vernon Ohio Moved SalemChamber.org to #1 among chamber sites
- 13. 10. Chamber TV YouTube will become #1 in search in 2011 Top 10 FAQ’s answered in video, transcribed
- 14. 11.
- 15. Hey Groupon, meet TryItLocal.com 12.
- 16. 13. Have the best web technologyfastChamber.com to introduce Chamber WebPro in March
- 17. 14. Discover crowd-sourcing2011 Directory cover above; +January newsletter cover story
- 18. 15. Search Engine Optimized DirectoryEarly results in Salem: SEO providing FIVE TIMES the impressions
- 19. 16. Be Social - CrowdriseIf you don’t give back no one will like you
- 20. 17. WhoCanHelp.comFree to Chambers?
- 21. 18. Promote what’s NEWWhen was the last time McDonald’s advertised the Big Mac?
- 22. Proactive membership renewal calls - b2bProfessionals.net ChamberDiscountCard.com Bring publications in-house - ChamberMarketingPartners.com Convert to Tiers - ChamberThink.com 19. Out-Source Intelligence
- 23. 20. Treat members differentlyOffer choices, then offer more: Tiers and multi-year discounts; pathwaysSamples and downloadable book at ChamberThink.com
- 24. Bonus Idea!21. Be Generous Digital copy FREEat KyleSexton.comfor WACE IMAGINEconference attendees