For the non-digital small businesses interested in utilizing WordPress, things can be a bit daunting at first. I'm here to give you the low-down on jumping into WordPress as a small business. Where to begin and how to take your business up a notch using WordPress, from concept to installation and choosing a theme (and plugins). Takeaways: 1. Starting your WordPress Journey (design, installation and setup) 2. Choosing a theme and plugins 3. Writing your first blog post 4. Basic marketing and SEO to get started 5. Staying consistent and thinking about the future

1. The Small Business Strikes Back:
A WordPress Story

2. Check out the Slides
https://www.slideshare.net/KyleLaverty/the-sm
all-business-strikes-back-a-wordpress-story

3. I’m Kyle Laverty
● lavertycreative.com
● kylelaverty.com
● twitter.com/LavertyCreative
● instagram.com/lavertycreative/
● facebook.com/lavertycreative
● pinterest.com/lavertycreative/
● linkedin.com/in/lavekyl

4. Overview
Starting your
WordPress Journey
Design, installation, setup.
Where do you begin? Can
you do it yourself? Where
to find digital creatives?
The First Post… and
more posts
Basic Marketing and
SEO
The ever important first
blog post to introduce
yourself. Continuing to
post on a regular basis.
Marketing your business
using the basic tools
(social media) and SEO
basics for your site.
Staying Consistent
and the future
Keep the content coming
and think about the future
of your site. What more
can be done?

5. “Rebellions are built on hope”

6. Starting Your WordPress Journey
First things first… domains and hosting - https://wordpress.org/hosting/
The Design - How should things be displayed?
● Best mockup and wireframing tools (https://goo.gl/EnprdX)
Installation - The One Click Install!
● http://www.wpbeginner.com/how-to-install-wordpress/
Setup - Themes and plugins
● http://www.wpbeginner.com/wp-themes/selecting-the-perfect-theme-for-wordpress/
Where to find digital creatives?
● WordCamp, local WordPress meetups, jobs.wordpress.net,
chrislema.com/where-to-find-wordpress-developers

7. “Do or do not. There is no try.”

8. The First Post… and More Posts
IT’S IMPORTANT!
● A nice intro
● Quick overview
● What you do
● What to expect
● Link to other pages of your site
Keep it Going
● Content is key… keep creating
● What is your area of expertise?
● Tutorials, recommended resources
● Repurpose older content by linking
back to it

9. “I’m one with the force. The
force is with me”

10. Basic Marketing and SEO
SOCIAL MEDIA!
● Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr
● SHARE YOUR CONTENT!
○ IFTT (https://ifttt.com/) or Jetpack (https://jetpack.com/)
SEO
● Yoast (https://yoast.com/) or All In One SEO Pack (https://semperplugins.com/)
● Website performance
○ https://developers.google.com/speed/pagespeed/insights/

11. “Right now I feel like I could
take on the whole Empire
myself.”

12. Staying Consistent and the Future...
● Keep the content coming.
● Think of different ways to branch out from your site (other related
sites/business ventures)
● More WordPress resources - wpbeginner.com, wpmayor.com,
wptavern.com, wpexplorer.com

13. Questions

14. Thank you!