Millennials enjoy Diet Coke but feel a disconnect from the brand. The objective is to increase brand engagement with millennial women ages 18-25 by 50% by converting brand loyal customers into advocates. These women are busy but rely on Diet Coke as a caffeine boost and bridge between their personal and work lives. The promise is for Diet Coke to understand millennial lifestyles and motivate them to achieve ambitions with its refreshing taste. Tactics will include social media, user-generated content, and events.