INARF Social Media for Online Communication

2. www.getbrandswag.com

4. www.kylelacy.com @kyleplacy facebook.com/kylelacypage

5. http://bit.ly/inarfsocial

34. Why is Organizational Storytelling Important?

42. 1. Telling the Story

53. 2. Multiple Touchpoints

54. 3. Integration

55. 4. Brand Awareness

56. 5. Connecting with Influencers

57. 6. Increase Donations

59. Measurement

60. Measurement • Fan Count

61. Measurement • Fan Count • Tiny.Url (tracking links)

62. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code

63. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution

64. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Phone Calls

65. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Phone Calls • Traffic to Website

66. What You Should Be Doing Tomorrow • Setup Google Alerts • Talk with Key Employees about Social Policy • Research. Read. Review. • Train employees and volunteers

67. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

INARF Social Media for Online Communication

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