2. 88% of smartphone users conduct local searches (Google)
The mobile load time sweet spot for some retailers may be as
low as 2.4 seconds. (Soasta)
For every 1 second delay, conversion rates drop 7%
(kissmetrics)
In a neuroscience study, the level of stress caused by mobile
delays was comparable to watching a horror movie, and was
significantly more stressful than waiting in line at a brick-and-
mortar store. (Ericsson)
Why Local?
3. 50% of consumers visit
the store within 1 day of
performing a local
search.(Google Study)
7. Our Story
● Scaled SEO for individual locations
● Hyper-local, Optimized Landing Pages
● Increase online search visibility
● Mobile-optimized
● Individual Store Listing Distribution
● Google My Business API Integration
One of the key benefits to our service is that you get instant, mobile-friendly sites and increased mobile traffic. Why is that important? Here is your average consumer. Most companies don’t know that when someone uses their phone, 88% of the time they’re conducting local searches. They’re also a very impatient group now. A study by Soasta found the ideal mobile load time is 2.4 seconds. For every 1 second delay, there is a 7% drop in conversion rates.
While they may be impatient, they’re also deliberate in their searches.
If someone does a local search, 50% of the time they will be in that store within 1 day. One thing that is critical to point out in all of this is that Google just released an update that favors faster, mobile-friendly sites, and these stats are at the core of why they did. So if you’ve optimized that end, then you’ll actually rank better for SEO.
So we know that your consumers are doing local searches all the time, but what information are they looking for? In a comprehensive study by Google, 54% of consumers are looking for business hours, 53% are looking for directions to the store, and 50% are looking for the address. If they can’t find that information quickly, they’re gone.
Now, compare that with one of Localvalve’s pages - Everything your consumers are searching for are instantly visible. Hours, Directions, Address, Phone. What’s great about this, too, is that this is customizable. So we can gear it toward Your Pie’s branding and layout. Now, there’s one more thing we’d like to show you before we dive into showing you the platform: Page speed.
Let’s go over a quick, but revealing case study to show you what exactly this means for a business. For the sake of context, Over the last couple of years Quiznos has been kind of a sinking ship. They were losing money, shutting down locations, and it wasn’t looking good. We ended up meeting with them about how Localvalve could help, and they signed on all of Quiznos North America in Mid-October. What happened next was eye-opening.
As you can see, they immediately started getting results across the board. Page Views skyrocketed almost instantly. Conversions went from 0-500/month all the way up to nearly 5,000. They are still trending up even as we speak. This has been a total game changer for them.
The bottom line is this: We want to help you make money. We want to be a growth catalyst for your business. I’m glad we got in touch with you when we did, because with this platform, We’re offering a more affordable, more efficient, and more effective platform than anything out there.
