Podcast Show Development How to Organize Your Content into a Podcast About this Talk How do you build a podcast show? Get into the details of podcast show development by learning how to approach your podcast preparations, topic research, script development, recording schedule, show notes, and production. If you're ready to produce a podcast, thinking about a topic you would like to transform into a podcast, or a blogger with a ton of content that could make for a great podcast, then THIS TALK IS FOR YOU! Location Germanna Community College 10000 Germanna Point Drive Workforce Building Room 126 Fredericksburg, VA NOTE: This Meetup will be on the Fredericksburg Germanna Campus, located near Fredericksburg Exit-126 near I-95. About Gagglepod Gagglepod is designed to give you a chance to hear other podcasters share their experiences in creating, producing, and marketing their shows. Visit http://gagglepod.com for more information. Whether you're just starting out, trying to decide if podcasting is something for you, or already have a show, each Gagglepod meetup is a chance to learn from a growing community of Fredericksburg and Northern Virginia podcasters dedicated to helping you build your own successful podcast.

1. Podcast Show Development
Kyle Bondo
kyle@trenchbucket.com
meetup.com/gagglepod
gagglepod.com
PODCAST SHOW DEVELOPMENT
Gagglepod
How to Organize Your Content into a Podcast

2. Tonight's Goals:
Gagglepod Process
Expertise
The Idea
PODCAST SHOW DEVELOPMENT
Development
Fine Print
Pitfalls

3. GAGGLEPOD PROCESS
Gagglepod Process
A Podcast Development Approach

4. GAGGLEPOD PROCESS
EXPERTISE IDEA
BUILD
MICTOOLS LAUNCH
The Gagglepod Process
DEV
1. Something you’re good at
2. Have an idea
3. Develop your show
4. Get some tools
5. Use a good microphone
6. Launch it
7. Build an Audience

5. GAGGLEPOD PROCESS
EXPERTISE IDEA
BUILD
MICTOOLS LAUNCH
The Gagglepod Process
DEV
1. Something you’re good at
2. Have an idea
3. Develop your show
4. Get some tools
5. Use a good microphone
6. Launch it
7. Build an Audience

6. GAGGLEPOD PROCESS
EXPERTISE IDEA
The Gagglepod Show Development Process
DEV
WHAT DO
YOU KNOW?
WHAT DO YOU
WANT TO SAY?
WHAT KIND OF SHOW
CAN YOU BUILD?

7. “Begin at the beginning, and go on till you come
to the end: then stop.”
– Lewis Carol, Alice in Wonderland
EXPERTISE – WHAT DO YOU KNOW?
Expertise
What do you know?

8. What do you know?
• What are you an expert in?
• What are you passionate about?
• What are you good at?
• What do you want to learn about?
• What do you want to document?
EXPERTISE – WHAT DO YOU KNOW?

9. iTunes Podcast Categories
• Arts
• Business
• Comedy
• Education
• Games & Hobbies
• Government & Organizations
• Health
• Music
EXPERTISE – WHAT DO YOU KNOW?
• News & Politics
• Religion & Spirituality
• Science & Medicine
• Society & Culture
• Sports & Recreation
• Technology

10. EXPERTISE – WHAT DO YOU KNOW?
Arts
Design
Fashion & Beauty
Food
Literature
Performing Arts
Visual Arts
Business
Business News
Careers
Investing
Management & Marketing
Shopping
Comedy
Education
Educational Technology
Higher Education
K-12
Language Courses
Training
Games & Hobbies
Automotive
Aviation
Hobbies
Other Games
Video Games
Government & Organizations
Local
National
Non-Profit
Regional
Health
Alternative Health
Fitness & Nutrition
Self-Help
Sexuality
Kids & Family
Music
News & Politics
Religion & Spirituality
Buddhism
Christianity
Hinduism
Islam
Judaism
Other
Spirituality
Science & Medicine
Medicine
Natural Sciences
Social Sciences
Society & Culture
History
Personal Journals
Philosophy
Places & Travel
Sports & Recreation
Amateur
College & High School
Outdoor
Professional
TV & Film
Technology
Gadgets
Podcasting
Software How-To
Tech News

11. EXERCISE #1
EXPERTISE – WHAT DO YOU KNOW?
“What are you good at that
you are ALSO passionate about?”
*Write down at least two things
you could do a show on.

12. “Serve your audience.”
– Roman Mars, Podcast Movement
IDEA – WHAT DO YOU WANT TO SAY?
The Idea
What do you want to say?

13. What do you want to say?
• What is your point of view?
• What are others not saying?
• What do you want your
audience to know?
• How will YOU say it?
THE IDEA – WHAT DO YOU WANT TO SAY?
Brett Tippie from “Just the Tip” (Pinkbike.com)

14. Myths…
• I am not an expert
• Someone is already doing it
• There are too many shows in my niche
Realities…
• You don’t NEED to be an expert
• Nobody has heard YOUR version
• Not too many, just too boring
THE IDEA – WHAT DO YOU WANT TO SAY?
“If you can see it, and believe it,
you can achieve it.” Kevin Smith from “Fatman on Batman”

15. What is your ideal market?
Research your Content
• Gaps
• Questions
• Problems
• Struggles
• Unserved Topics
• Underserved Topics
• Controversial Topics
THE IDEA – WHAT DO YOU WANT TO SAY?

16. What is your ideal market?
Research your Audience
• What do they read?
• What do they buy?
• What do they need?
• What do they do?
• What do they love?
• What do they hate?
• What do they want?
THE IDEA – WHAT DO YOU WANT TO SAY?

17. What is your ideal market?
Research your Competitors
• Are there any?
• Which ones are good?
• Which ones are bad?
• Which ones are ugly?
• What are they NOT doing?
• What are they avoiding?
• What are they overdoing?
THE IDEA – WHAT DO YOU WANT TO SAY?

18. EXERCISE #2
THE IDEA – WHAT DO YOU WANT TO SAY?
“What will your podcast
be about?”
*Write down a one sentence description

19. EXERCISE #3
THE IDEA – WHAT DO YOU WANT TO SAY?
“What will your podcast
be called?”
*Give your show a working title

20. “Let me ‘splain… No, there is too much.
Let me sum up..”
– Inigo Montoya, The Princess Bride
DEVELOPMENT – WHAT WILL YOU BUILD?
Development
What kind of show can you build?

21. What are your requirements?
• Decide on a Direction
• Choose your Talent
• Choose your Format
• Decide on your Duration
• Decide on your Frequency
DEVELOPMENT – WHAT WILL YOU BUILD?

22. Decide on Direction
Your Vision
• Where do you see the show in one year?
Message or Mission
• What do you want a listener to know when
you are done?
Set of Principles/Rules
• What will your show do and not do?
DEVELOPMENT – WHAT WILL YOU BUILD?

23. Choose your Talent
• Solo (Monologue)
• Co-Host (2 hosts)
• Hostful (3+ hosts)
• Cast (Characters in a story)
• Narrator (talking over other a
cast)
• Moderator (host over multiple
guests or panel)
• Announcer/DJ (Introduces Acts)
DEVELOPMENT – WHAT WILL YOU BUILD?

24. Choose your Format
• Monologues (stream of
thought, rants, lessons)
• Segments (ideas in multiple
parts)
• Interviews (guests only)
• Variety (combos of monolog,
interviews, and/or music)
• Hostful (group rants, random
topics)
DEVELOPMENT – WHAT WILL YOU BUILD?
• Journalistic (reporting what
happened)
• Academic (teaching a class)
• Critiques (reviews, sample snippets,
ratings)
• Productions (radio plays, audio
theater, character-driven)
• Narration (serials, 3rd person story,
audible-style)
• Experimental (sound collages)

25. Decide on Duration
There is no ideal length of a podcast
• Short Form (1-10 minutes)
• Medium Form (10-20 minute)
• Long Form (20-90 minutes)
• Marathon Form (90-120 minutes)
• Special Form (120+ minute)
DEVELOPMENT – WHAT WILL YOU BUILD?
“There are no podcasters that are too
long, only too boring.“

26. Decide on Frequency (Delivery)
• Daily (M-F)
• Weekly
• Monthly
• Seasonal (# episodes per season)
• Serials/Arcs (limited # episodes per arc)
• Lessons/Seminars (limited # episodes)
• Chapters (limited # episodes per book)
DEVELOPMENT – WHAT WILL YOU BUILD?
“Release an episode when it is ready,
not when you have to.“

27. EXERCISE #4
DEVELOPMENT – WHAT WILL YOU BUILD?
“Who will be the talent
of your show?”
*List the names your hosts

28. EXERCISE #4
DEVELOPMENT – WHAT WILL YOU BUILD?
“What duration and frequency
will your show have?”
*Describe how your show will be organized.

29. “Nobody is going to punch you in the face
if you change your show.”
– Dave Jackson, School of Podcasting
FINE PRINT – WHAT ARE THE DETAILS?
Fine Print
What are the details?

30. Decide on Schedule
• Be Consistent
• Post same day as last week
• Ok to miss - Don't apologize
Plan for when life happens
• Content First – No Filler
• Not Live – Not Radio
• Batch Prerecorded episodes
DEVELOPMENT – WHAT WILL YOU BUILD?

31. Decide on Monetization
Reason for your Podcast
• Money or influence?
Promotion
• Will you pursue advertisers?
• What kind will they be?
Value
• How much is your time worth?
DEVELOPMENT – WHAT WILL YOU BUILD?

32. Decide on your artwork
Artwork Details
• 1,400 x 1,400 pixels
• Show Name
• Show Art
Artwork Goals
• Seen on Mobile
• Standout from others
FINE PRINT – WHAT ARE THE DETAILS?

33. Decide on your description
• Copy that you would see in iTunes
info tab or on the show description
in each episode
Short descriptions
• Keep it simple, No War and Peace
• Written with direct language
• Pinpoint your target audience
• Use keywords they would search for
• Spelling and Grammar
DEVELOPMENT – WHAT WILL YOU BUILD?

34. “Let me ‘splain… No, there is too much.
Let me sum up..”
– Inigo Montoya, The Princess Bride
PITFALLS – WHAT CAN GO WRONG?
Pitfalls
What can go wrong?

35. What are your not ready for?
• Host Fallouts
• Show Ownership
• Licensing Issues
• Bad Guests
PITFALLS – WHAT CAN GO WRONG?

36. Watch out for ownership issues
Agreements and Contracts
• Name Ownership
• Episode Ownership
• Division of Money, Assets
• Schedules
• Format and Music
• Language
• Guests Selection Criteria
• Advertiser Selection Criteria
PITFALLS – WHAT CAN GO WRONG?

37. Watch out for licensing issues
Music Licensing
• Mainstream Music Expenses
• Fair Use
• License Agreements
• Annual Renewal Costs
Voice Licensing
• Talent Costs
• Voice Over Usage
PITFALLS – WHAT CAN GO WRONG?

38. Watch out for bad guests
Not all guests are equal
• Interview Usage
• Lack of Promotion
• Cease and Desist
Other Interview Issues
• Cancellations
• Bad Locations
• Language
PITFALLS – WHAT CAN GO WRONG?

39. EXERCISE #5
THE IDEA – WHAT DO YOU WANT TO SAY?
“When will you start
your podcast?”

40. HELP – WHERE CAN I GET HELP?
Help
Where can I get help?
“The two best times to start a podcast:
In 2006… and NOW!”
– Dave Jackson, School of Podcasting

41. HELP – WHERE CAN I GET HELP?
Podcasts about Podcasting
• School of Podcasting – schoolofpodcasting.com
• Ask the Podcast Coach – askthepodcastcoach.com
• Audacity to Podcast – audacitytopodcast.com
• The Podcasters Studio – thepodcastersstudio.com
• Podcasters’ Roundtable – podcastersroundtable.com
• Podcast Answerman – podcastanswerman.com

42. Local Connections
Merchants of Dirt
@MerchantsofDirt
merchantsofdirt.com
reckoneer.com
Gagglepod
Podcasters Meetup
gagglepod.com
meetup.com/gagglepod
Get Lost Racing
@MerchantsofDirt
getlostracing.com
reckoneer.com
HELP – WHERE CAN I GET HELP?

43. THANK YOU
Kyle Bondo
@MerchantsofDirt
kyle@trenchbucket.com
meetup.com/gagglepod
gagglepod.com