Myanmar have 54.2 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 68.2 million and SIM penetration is 128%. 1. DKMads is the strongest display advertising platform in Myanmar and is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers' inventory. DKMads platform can reach 36 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar. 2) Facebook has 22 million monthly active users and the highest age group is 25-34 (46%), 59% male and 41% female in Myanmar. 3) YouTube has 12 million monthly active users and 18-24 is the highest age group (29%) and male 45%, female 24% in Myanmar.

1. Brand Safety & Viewability are our priorities for your brand
2 0 2 0 M y a n m a r
D i g i t a l M e d i a L a n d s c a p e

2. ABOUT KYAW YE PAING
One of the young entrepreneurs from Myanmar & passionate about
digital marketing.
Certified in Google Ads
Certified in DV360
Kyaw Ye Paing started the digital marketing career
in 2012 and have experiences working in the most
famous advertising agencies and corporate
companies with the professional digital marketing
position.
FOUNDER
Hand on experience with below brands within 8 years.
Emirates Airline, Mercedes Benz, Mazada Myanmar,
DKSH, Unilever, Nestle, Abbott, EAC, Heineken,
Tuborg Beer, Mytel, Huawei, Oppo Smartphone,
Garnier Myanmar, Canal+, Telenor, Shark, Vitacap,
Grab Myanmar , Grab Cambodia and many other
brands.

3. 2020 Myanmar Digital Media Landscape
Population
54.2M
Connections
68.2M
SIM Penetration
128%
Mobile Broadband
82%
DKMads Cookies
36M
Facebook Users
22M
Messenger Users
2.7M
YouTube Cookies
12M
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

4. DKMads Programmatic
Audience Insights Overview in Myanmar
0%
12.5%
25%
37.5%
50%
18-24 25-35 35-45 45-55 55-65 65-65+ Unknow
43%
1%2%3%
7%
18%
26%
YouTube have 24.8 million monthly active user and total available
impression is 11 billion. 40%
22%
39% Male
Female
Unknow
Gender
24%
29%
47%
Parent
Not a Parent
Unknow
Parental Status
Sources- DKMads Platform Data, Google Ads, GSMA Intelligence, YouTube.

5. 12%
15%
9%
14% 4%
13%
6%
11%
15%
Media & Entertainment
Sport & Fitness
Travel
Food & Dining
Banking & Finance
Lifestyle & Hobbies
Beauty & Wellness
Technology
Shoppers
Affinity Categories
DKMads Affinity Categories and Traffic Sources
Categories in Myanmar
Categories by Impression breakdown
Arts & Entertainment
Autos & Vehicles
Beauty & Fitness
Books & Literature
Business & Industrial
Computers & Electronics
Finance
Food & Drink
Games
Health
Hobbies & Leisure
Home & Garden
Internet & Telecom
Jobs & Education
Law & Government
News
Online Communities
People & Society
Pets & Animals
Real Estate
Reference
Science
Shopping
Sports
Travel
World Localities
0 4,500,000 9,000,000 13,500,000 18,000,000
4,710,000
1,580,000
3,050,000
2,160,000
1,400,000
4,440,000
71,800
234,000
4,300,000
8,210,000
7,250,000
1,300,000
978,000
17,800,000
284,000
3,200,000
705,000
7,060,000
627,000
759,000
9,410,000
1,780,000
1,780,000
789,000
614,000
11,900,000
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

6. Display300x250
Display320x480
Display320x50
Display336x280
Display480x320
Display728x90
0% 25% 50% 75% 100%
92.41%
89.74%
89.38%
93.82%
85.51%
72.97%
0.31%
2.64%
1.46%
0.23%
3.43%
0.3%
CTR (%) Viewablity (%)
DKMads Creative Sizes Performance
Breakdown
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

7. Facebook Audience Insights
Overview in Myanmar
0%
12.5%
25%
37.5%
50%
18-24 25-34 35-44 45-54 55-64 65+
1%2%
4%
9%
46%
38%
Facebook have 22 million monthly active user, Messenger have 2.4 million
monthly active user and Instagram have 580k monthly active user. 41%
59%
Male
Female
Gender
11%
3%
87%
Facebook
Instagram
Audienc Network
Messenger
Breakdown by Platform
Sources- Facebook, GSMA Intelligence, YouTube & Social Blade

8. 12%
12%
13%
12% 9%
6%
10%
13%
12%
Business and industry
Entertainment
Family and relationships
Fitness and wellness
Food and drink
Hobbies and activities
Shopping and fashion
Sports and outdoors
Technology
Affinity Categories
Facebook Affinity Categories and
Placement Breakdown in Myanmar
User breakdown by placement
Facebook New Feed
Instagram Feed
Facebook Marketplace
Facebook Video Feeds
Instagram Explore
Facebook Stories
Instagram Stories
Messenger Stories
Facebook In-Stream Videos
Facebook Instant Articles
Audience Network In-Stream Videos
0 7,500,000 15,000,000 22,500,000 30,000,000
79,000
12,000,000
4,800,000
2,400,000
260,000
5,900,000
120,000
14,000,000
8,000
580,000
21,000,000
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

9. YouTube Audience
Insights Overview in Myanmar
0%
7.5%
15%
22.5%
30%
18-24 25-35 35-45 45-55 55-65 65-65+ Unknow
18%
1%
2%
6%
15%
28%29%
YouTube have 12 million monthly active user, the total available
impression is 120 million and 54 million views per month.
32%
24%
45%
Male
Female
Unknow
Gender
46%
39%
15%
Parent
Not a Parent
Unknow
Parental Status
Sources- DKMads Platform Data, Google Ads, YouTube & Social Blade

10. YouTube Affinity Categories and
Top 10 Channels in Myanmar
11%
17%
7%
14% 10%
9%
7%
10%
16%
Media & Entertainment
Sport & Fitness
Travel
Food & Dining
Banking & Finance
Lifestyle & Hobbies
Beauty & Wellness
Technology
Shoppers
Affinity Categories
Rank Channel Channel Link Uploads Subs Video Views
1st Legacy Music
https://www.youtube.com/channel/
UCSdeqahu8FD5c4MoS37vJnA 5,911 484K 252,587,212
2nd DVB TVnews
https://www.youtube.com/user/
DVBBurmese 53,401 377K 289,943,401
3rd AKonThi Media
https://www.youtube.com/channel/
UClOmJfUZIWgJprFQ7OXVeZQ 11,921 352K 196,226,376
4th Myanma Platform
https://www.youtube.com/channel/
UCTjrvGXmOIXns8mXz3-LrJg 1,775 332K 84,296,370
5th 7Day TV
https://www.youtube.com/user/
7DayDaily 17,868 274K 117,511,687
6th
RFA Burmese လွတ်လပ်…
https://www.youtube.com/user/
RFABurmeseVideo 17,422 199K 99,107,012
7th The Voice Myanmar
https://www.youtube.com/channel/
UCfIle2OhZqjxRbLynq3chLQ 360 184K 118,213,455
8th Myanmar Idol
https://www.youtube.com/channel/
UCUphZByYfo2rs-lGptIO6uA 411 159K 40,850,293
9th
BBC News ြမန်မာ
https://www.youtube.com/user/
TheBBCBurmese 2,042 154K 39,316,158
10th WongSwinG Chanel
youtube.com/channel/
UC02TsXVlOcBPcQUOzChwUuQ 52 151K 39,294,344
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

11. Performance Breakdown by Ads Platforms in Myanmar
DKMads
Average CTR : 0.73%
Average Viewability Rate : 79%
Average Video View Rate : 60%
Facebook
Average CTR : 0.53%
Average Viewability Rate : 18%
Average Video View Rate : 27%
YouTube
Average CTR : 0.45%
Average Viewability Rate : 94%
Average Video View Rate : 55%
Sources- Historical data of $10,000 budget spending for each platforms, integral ad science.

12. Brand Safety & Viewability are our priorities for your brand
THANK
YOU