A topline review of the lighting market and challenges of bringing LED technology to it effectively

6. The Energy Issue Upon Us US Energy Information Administration Data 2007 Reduction of energy demand is needed to support population growth, expansion of developing nations, and domestic economic growth. U.S. Lighting Energy Summary Sector KWh/Month Number Buildings % Lighting Lighting KWh for Lighting Residential 920 122,471,071 15% 16,901,007,798 Commercial 6,307 17,172,499 27% 29,242,876,822 Industrial 110,946 759,604 15% 12,641,253,808 Total 118,173 140,403,174 58,785,138,428

7. Real Global Implication The number of buildings worldwide easily exceeds 2.5 Billion making issues of sustainability and conservation critical worldwide 140+ million bldgs 229+ million bldgs 88+ million bldgs 9+ million bldgs 466+ million buildings 1200+ million buildings

14. LED Efficacy Advancement Metal Halide Linear Fluorescent Halogen LED 3k White Light Package Device Lumens Per Watt Within Normal Product Environment 200 150 100 50 0 1960 1970 1980 1990 2000 2010 2020 Incandescent Compact Fluorescent LEDs are now IN THE ZO NE 85 2009

16. Battlefield for lighting Courtesy Roland Haitz Cost / Performance Progress LED cost per lumen delivered continues to improve rapidly

18. Well? Is anything standing in the way of this becoming a runaway explosion of change? Can we get past obstacles smoothly to realize ultimate success?

36. Understand Core Values 82% of value is based on the perception of the company, product use, and quality – why train the customer to think more of price too early? Source: H.R. Chally “World Class Sales Awards” Survey of 15,000 business customers 39% 22% 18% 21%

43. LED Specification Activity Source: Zing Communications LED Specifier Study Where are you specifying LED products most?

44. Key Influences for LEDs Source: Zing Communications LED Specifier Study These influences are determinate within the context of a chosen design direction, not as separate means On a scale of 1-5 what are the leading influencers for selecting LEDs?

45. LED Product Expectations Source: Zing Communications LED Specifier Study On a scale of 1-5 how often do you specify the following LED fixture types compared to the others on the list?

46. Resistance Points Source: Zing Communications LED Specifier Study On a scale of 1-5 how significant are the following barriers inhibiting your use of LEDs as illumination sources?

47. The Promised Land The Promised Land for any technology is found at the crossroads of Value Recognition and Customer Desire. Here, rewards are paid out in the form of rapid demand growth…

49. Obvious Products? Do current products represent the “best fit” of the technology today?

50. New Horizons? If the technology is so liberating to designers, why are there so few truly new products emerging?

51. Low Hanging Fruit? Is there untapped “low hanging fruit” hidden in the application of SSL in all-new product designs that enhance quality, solves old unresolved problems, and creates new thinking in the application of light in architecture?

52. We Are Not Done With Color Any color, any shade of white, any pastel. One luminaire, one control station. Unprecedented control of hue, intensity, and value not possible with any conventional source – Cool!

53. What About White Tuning? The Kruithoff study revealed that as light levels increase, observers prefer cooler light, and as they are dimmed, warmer is preferred. Until sold-state lighting, there has not been a way to put this to work in the real world – Cool!

55. Wilzig Residence “ I thought the project would be about cool, high tech fixtures with LEDs and fiber optics… the epiphany has been that we’d want to follow this approach in the design of any house, apart from old vernacular architecture.” Alan Wilzig Homeowner

56. Chanel Ginza “ Chanel Ginza is a good example of art, architecture and technology coming together to push the boundaries in all disciplines…” Darrin Nolen Peter Marion Architect

57. Segerstrom Concert Hall The stated goal was to “Deliver and illumination source which would allow [the architect] to work his design magic…” Cline Bettridge Bernstein

58. Haus im House …“ It had to be imaginatively lighted” to allow him to capture a balance between day lighting and electric lighting. LEDs luminaires in many forms filled the desired goal, with products that would never have been possible using conventional sources. Martin Haas Behnisch Architekten

59. Be Cool And Get Hot Nothing is hotter than being cool Coolness sells cars we don’t need, products we can live without, and drives desire deep into the minds of customers