The research of users activity for various types of content in Social Media for 2020. Common stats for 10 socials: Facebook, Instagram, TikTok, YouTube, Twitter, OK, VK, Coub, Telegram and Tumblr.

1. Social Media Users
Activity
The research of users activity for various types
of content in Social Media for 2020
Global Report

2. Relative Activity by Days of Week 4-16
Methodology I
Methodology II
Facebook
Instagram
Twitter
YouTube
Tumblr
TikTok
VK
Ok
Telegram
Average
5
6
7
8
9
10
11
12
13
14
15
16
Relative Activity by Hours of Day 17-28
Methodology I
Methodology II
Facebook
Instagram
Twitter
YouTube
TikTok
VK
Ok
Telegram
Average
18
19
20
21
22
23
24
25
26
27
28
Relative Activity by Text Length in Posts 29-42
Methodology I
Methodology II
Methodology III
Facebook
Instagram
Twitter
YouTube
Tumblr
VK
Ok
Telegram
Coub
Average
30
31
32
33
34
35
36
37
38
39
40
41
42
Relative Activity by Text Length in Posts by Days of
Week
43-52
Facebook
Instagram
Twitter
YouTube
Tumblr
VK
Ok
Telegram
Average
44
45
46
47
48
49
50
51
52
Relative Activity by Text Length in Posts by Hours
of Day
53-61
Facebook
Instagram
Twitter
YouTube
VK
Ok
Telegram
Average
54
55
56
57
58
59
60
61
Relative Activity by Attachments in Posts 62-73
Methodology I
Methodology II
Methodology III
Facebook
Instagram
Twitter
Tumblr
VK
Ok
Telegram
Average
63
64
65
66
67
68
69
70
71
72
73
Average Engagement Rate of Pages
by Count of Followers
74-84
Methodology I
Methodology II
Methodology III
Facebook
Instagram
Twitter
YouTube
TikTok
VK
Ok
75
76
77
78
79
80
81
82
83
84
Table of contents

3. Data source
million
1 106 thousands
10 social networks
The research is based on social media posts by
different pages were analyzed by Popsters
users in for 2020:
537
Instagram, Facebook, Ok, VK, Twitter, Telegram, Coub,
Tumblr, YouTube and TikTok.
Social Media Users Activity Global Report by Popsters.com 2020 3

4. Relative Activity
by Days of Week

5. Methodology I
Relative Activity by Days of Week
Average activity of published
posts at specific day of week
Total of activity (reactions, shares,comments) at specific day of week
Count of posts such type
Percent of activity on average
published posts at specific
day of week
Average activity of published posts at specific day of week
Total of average activities of posts by alldays of week
x100%
Social Media Users Activity Global Report by Popsters.com 2020 5

6. Methodology II
Relative Activity by Days of Week
Aggregation of data by different
pages
Total data by all analyzes at specific time
Count of nonzero values
Equalization of percent values
accounting nonzero values
Average value for each day of week
Total of all average values
Social Media Users Activity Global Report by Popsters.com 2020 6

7. Social Media Users Activity Global Report by Popsters.com 2020 7
11.4
Sun
0%
5%
10%
15%
20%
14.3
Mon
16.1
Tue
15.9
Wed
15.1
Thu
15.2
Fri
11.9
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
Facebook
41%
Tuesday activity
is more
than on Sunday
Tuesday
Sunday

8. 12.7
Sun
0%
5%
10%
15%
20%
15.1
Mon
14,8
Tue
14.9
Wed
14.7
Thu
14.9
Fri
12.9
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
Instagram
19%
Monday activity
is more
than on Sunday
Monday
Sunday
Social Media Users Activity Global Report by Popsters.com 2020 8

9. 12.4
Sun
0%
5%
10%
15%
20%
15.1
Mon
15.1
Tue
15.1
Wed
15.0
Thu
15.1
Fri
12.3
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
Twitter
23%
Monday, Tuesday,
Wednesday and Friday
activity is more
than on Saturday
Mon,
Tue,
Wed,
Fri
Sunday
Social Media Users Activity Global Report by Popsters.com 2020 9

10. 11.9
Sun
0%
5%
10%
15%
20%
14.6
Mon
15.1
Tue
15.0
Wed
15.6
Thu
15.6
Fri
12.3
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
YouTube
31%
Thursday and
Friday activity
is more than
on Sunday
Thursday,
Friday
Sunday
Social Media Users Activity Global Report by Popsters.com 2020 10

11. 12.1
Sun
0%
5%
10%
15%
25%
20%
14.2
Mon
13.2
Tue
10.0
Wed
11.2
Thu
17.2
Fri
22.2
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
Tumblr
123%
Saturday activity
is more
than on
Wednesday
Saturday
Wednesday
Social Media Users Activity Global Report by Popsters.com 2020 11

12. 12.6
Sun
0%
5%
10%
15%
20%
15.3
Mon
14.6
Tue
14.7
Wed
15.0
Thu
14.7
Fri
13.3
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
TikTok
21%
Monday activity
is more
than on Sunday
Monday
Sunday
Social Media Users Activity Global Report by Popsters.com 2020 12

13. 13.3
Sun
0%
5%
10%
15%
20%
14.8
Mon
14.6
Tue
14.8
Wed
14.6
Thu
14.7
Fri
13.3
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
VK
11%
Monday and
Wednesday activity
is more than on
Saturday & Sunday
Monday,
Wednesday
Saturday,
Sunday
Social Media Users Activity Global Report by Popsters.com 2020 13

14. 12.1
Sun
0%
5%
10%
15%
20%
15.2
Mon
15.2
Tue
15.0
Wed
15.0
Thu
15.0
Fri
12.5
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
Ok
25%
Monday and
Tuesday activity
is more
than on Sunday
Monday,
Tuesday
Sunday
Social Media Users Activity Global Report by Popsters.com 2020 14

15. 12.9
Sun
0%
5%
10%
15%
20%
14.6
Mon
14.9
Tue
14.7
Wed
15.2
Thu
14.7
Fri
12.9
Sat
RELATIVE ACTIVITY BY DAYS OF WEEK
Telegram
18%
Thursday activity
is more
than on Saturday
and Sunday
Thursdat
Saturday,
Sunday
Social Media Users Activity Global Report by Popsters.com 2020 15

16. 12.4
Sun
0%
5%
10%
15%
20%
14.8
Mon
14.8
Tue
14.4
Wed
14.6
Thu
15.2
Fri Sat
13.7
RELATIVE ACTIVITY BY DAYS OF WEEK
Average
Social Media Users Activity Global Report by Popsters.com 2020 16

17. Relative Activity
by Hours of Day

18. Methodology I
Relative Activity by Hours of Day
Average activity of published
posts at specific hour of day
Total of activity (reactions, shares, comments) at specific hour of day
Count of post such type
Percent of activity on average
published posts at hour of day
Average activity of published posts at specific hour of day
Total of average activities of posts by all hours of day
x100%
Social Media Users Activity Global Report by Popsters.com 2020 18

19. Methodology II
Relative Activity by Hours of Day
Aggregation of data by different
pages
Total data by all analyzes at specific time
Count of nonzero values
Equalization of percent values
accounting nonzero values
Average value for each hour of day
Total of all average values
Social Media Users Activity Global Report by Popsters.com 2020 19

20. 1.9
0:00
1.3
1:00
0.9
2:00
0.9
3:00
0.9
4:00
1.1
5:00
1.8
6:00
2.6
7:00
4.6
8:00
5.3
9:00
6.1
10:00
6.6
11:00
6.7
12:00
6.1
13:00
6.4
14:00
6.3
15:00
6.5
16:00
6.4
17:00
6.4
18:00
6.6
19:00
5.0
20:00
4.1
21:00
3.2
22:00
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
2.4
23:00
0%
2%
4%
7%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
Facebook
687%
Activity at 12:00
is more
than at 3:00
12:00
3:00
Social Media Users Activity Global Report by Popsters.com 2020 20

21. 2.1
0:00
1.5
1:00
1.2
2:00
1.0
3:00
1.1
4:00
1.2
5:00
1.6
6:00
2.4
7:00
3.4
8:00
4.7
9:00
5.7
10:00
6.3
11:00
6.7
12:00
6.4
13:00
6.4
14:00
6.5
15:00
6.5
16:00
6.7
17:00
6.6
18:00
6.0
19:00
5.3
20:00
4.4
21:00
3.5
22:00
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
2.7
23:00
0%
2%
4%
7%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
Instagram
544%
Activity at 17:00
is more
than at 3:00
17:00
3:00
Social Media Users Activity Global Report by Popsters.com 2020 21

22. 3.4
0:00
2.6
1:00
2.1
2:00
1.7
3:00
1.6
4:00
1.6
5:00
2.1
6:00
2.6
7:00
3.7
8:00
5.0
9:00
5.5
10:00
5.8
11:00
5.9
12:00
5.8
13:00
5.9
14:00
5.7
15:00
5.6
16:00
5.8
17:00
5.5
18:00
4.9
19:00
4.8
20:00
4.3
21:00
4.0
22:00
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
3.9
23:00
0%
2%
4%
7%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
Twitter
282%
Activity at 12:00
is more
than at 4:00-5:00
12:00
4:00
-
5:00
Social Media Users Activity Global Report by Popsters.com 2020 22

23. 2.5
0:00
2.1
1:00
1.8
2:00
1.8
3:00
1.9
4:00
2.3
5:00
2.8
6:00
3.6
7:00
4.4
8:00
5.5
9:00
5.7
10:00
5.7
11:00
5.8
12:00
6.0
13:00
6.4
14:00
6.2
15:00
6.0
16:00
5.6
17:00
5.3
18:00
4.7
19:00
4.3
20:00
3.8
21:00
3.2
22:00
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
2.8
23:00
0%
2%
4%
7%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
YouTube
265%
Activity at 14:00
is more
than at 2:00-3:00
14:00
2:00
-
3:00
Social Media Users Activity Global Report by Popsters.com 2020 23

24. 2.8
0:00
2.2
1:00
1.7
2:00
1.4
3:00
1.2
4:00
1.2
5:00
1.3
6:00
1.6
7:00
2.0
8:00
2.8
9:00
3.9
10:00
5.9
11:00
5.8
12:00
5.6
13:00
6.1
14:00
6.6
15:00
6.4
16:00
7.0
17:00
7.0
18:00
8.6
19:00
5.6
20:00
5.3
21:00
4.1
22:00
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
4.0
23:00
0%
2%
4%
9%
7%
8%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
TikTok
627%
Activity at 19:00
is more
than at 4:00-5:00
19:00
4:00
-
5:00
Social Media Users Activity Global Report by Popsters.com 2020 24

25. 3.1
0:00
2.1
1:00
1.5
2:00
1.3
3:00
1.2
4:00
1.4
5:00
2.0
6:00
3.2
7:00
4.3
8:00
5.3
9:00
6.0
10:00
6.2
11:00
6.3
12:00
6.0
13:00
6.0
14:00
5.8
15:00
5.8
16:00
5.8
17:00
5.7
18:00
5.3
19:00
4.9
20:00
4.3
21:00
3.7
22:00
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
3.0
23:00
0%
2%
4%
7%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
VK
436%
Activity at 12:00
is more
than at 4:00
12:00
4:00
Social Media Users Activity Global Report by Popsters.com 2020 25

26. 1.4
0:00
0.9
1:00
0.8
2:00
0.8
3:00
0.8
4:00
0.9
5:00
1.5
6:00
1.8
7:00
4.3
8:00
5.1
9:00
6.4
10:00
6.7
11:00
7.5
12:00
6.5
13:00
6.8
14:00
6.8
15:00
7.0
16:00
6.9
17:00
7.6
18:00
5.9
19:00
5.0
20:00
3.7
21:00
3.0
22:00
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
2.1
23:00
0%
2%
4%
8%
7%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
Ok
903%
Activity at 18:00
is more than
at 2:00 - 4:00
18:00
2:00
-
4:00
Social Media Users Activity Global Report by Popsters.com 2020 26

27. 2,7
0:00
2,0
1:00
1,4
2:00
1,0
3:00
1,0
4:00
0,9
5:00
1,3
6:00
2,0
7:00
3,3
8:00
4,3
9:00
5,3
10:00
6,0
11:00
6,5
12:00
6,3
13:00
6,2
14:00
5,9
15:00
6,2
16:00
6,4
17:00
6,7
18:00
6,1
19:00
5,5
20:00
4,7
21:00
4,5
22:00
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
3,7
23:00
0%
2%
4%
7%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
Telegram
622%
Activity at 18:00
is more
than at 5:00
18:00
5:00
Social Media Users Activity Global Report by Popsters.com 2020 27

28. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
2.5 1.8 1.4 1.2 1.2 1.3 1.8 2.5 3.7 4.7 5.6 6.2 6.4 6.1 6.3 6.2 6.2 6.3 6.4 6.0 5.1 4.3 3.6 3.1
0%
2%
4%
7%
6%
5%
3%
1%
RELATIVE ACTIVITY BY HOURS OF DAY
Average
Social Media Users Activity Global Report by Popsters.com 2020 28

29. Relative Activity
by Text Length in
Posts

30. up to 160 symbols
Short length
160…1 000 symbols
Medium length
From 1 000 symbols
Long length
Popsters automatically categorizes
all posts on 3 types:
Methodology I
Relative Activity by Text Length in Posts
Social Media Users Activity Global Report by Popsters.com 2020 30

31. Methodology II
Relative Activity by Text Length in Posts
Average activity of posts with
text specific length
Total activities of posts with text specific length
Count of posts such type
Relative average activity of
posts such type
Average activity of posts with text specific length
Total of all average values by all types
x100%
Social Media Users Activity Global Report by Popsters.com 2020 31

32. Methodology III
Relative Activity by Text Length in Posts
Aggregation of data by
different pages
Total data by all analyzes of activity by text length
Count of nonzero values
Equalization of percent values
accounting nonzero values
Average value of each type
Total of all average values
Social Media Users Activity Global Report by Popsters.com 2020 32

33. 16.85
Long
0%
20%
10%
30%
40%
50%
37.17
Medium
45.98
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
Facebook
173%
Short
is more
than Long
Short
Long
Social Media Users Activity Global Report by Popsters.com 2020 33
LONG MEDIUM SHORT

34. 27.36
Long
0%
20%
10%
30%
40%
50%
44.61
Medium
28.02
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
Instagram
63%
Medium
is more
than Long
Medium
Long
Social Media Users Activity Global Report by Popsters.com 2020 34
LONG MEDIUM SHORT

35. 0%
20%
10%
30%
40%
70%
60%
50%
39.00
Medium
62.03
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
Twitter
59%
Short
is more
than Medium
Short
Medium
Social Media Users Activity Global Report by Popsters.com 2020 35
LONG MEDIUM SHORT

36. 38.73
Long
0%
20%
10%
30%
40%
50%
44.72
Medium
16.55
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
YouTube
134%
Medium
is more
than Short
Medium
Short
Social Media Users Activity Global Report by Popsters.com 2020 36
LONG MEDIUM SHORT

37. 32.85
Long
0%
20%
10%
30%
40%
50%
43.65
Medium
23.50
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
Tumblr
86%
Medium
is more
than Short
Medium
Short
Social Media Users Activity Global Report by Popsters.com 2020 37
LONG MEDIUM SHORT

38. 18.40
Long
0%
20%
10%
30%
40%
60%
50%
30.11
Medium
51.50
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
VK
180%
Short
is more
than Long
Short
Long
Social Media Users Activity Global Report by Popsters.com 2020 38
LONG MEDIUM SHORT

39. 21.08
Long
0%
20%
10%
30%
40%
50%
42.08
Medium
36.84
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
Ok
100%
Medium
is more
than Long
Medium
Long
Social Media Users Activity Global Report by Popsters.com 2020 39
LONG MEDIUM SHORT

40. 25.19
Long
0%
20%
10%
30%
40%
50%
39.75
Medium
35.07
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
Telegram
58%
Medium
is more
than Long
Medium
Long
Social Media Users Activity Global Report by Popsters.com 2020 40
LONG MEDIUM SHORT

41. 0%
20%
10%
30%
40%
70%
60%
50%
34.80
Medium
65.20
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
Coub
87%
Short is
more than
Medium
Short
Medium
Social Media Users Activity Global Report by Popsters.com 2020 41
MEDIUM SHORT

42. 25.78
Long
0%
20%
10%
30%
40%
50%
40.30
Medium
33.92
Short
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS
Average
Social Media Users Activity Global Report by Popsters.com 2020 42
LONG MEDIUM SHORT

43. Relative Activity by
Text Length in Posts
by Days of Week

44. 1.13 4.04 5.64 2.17 6.11 6.23 3.66 6.26 6.60 2.20 6.65 7.09 2.15 6.11 7.06 2.25 6.35 6.90 1.35 4.34 5.69
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Facebook
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 44
LONG MEDIUM SHORT

45. 2.84 5.96 3.43 3.91 7.56 3.74 3.85 7.44 3.69 3.88 7.47 3.67 3.81 7.40 3.64 3.81 7.58 3.76 2.99 6.11 3.45
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Instagram
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 45
LONG MEDIUM SHORT

46. 4.04 7.80 5.93 9.21 6.23 8.89 6.07 9.40 6.12 9.11 6.02 9.31 4.10 7.76
0%
1%
2%
3%
4%
5%
6%
8%
9%
7%
10%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Twitter
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 46
LONG MEDIUM SHORT

47. 4.39 5.60 1.65 5.02 7.32 2.32 5.43 7.32 2.41 5.15 7.50 2.45 5.72 7.60 2.37 5.85 7.55 2.37 4.37 5.88 1.73
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
YouTube
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 47
LONG MEDIUM SHORT

48. 3.66 7.81 2.62 4.52 4.68 2.95 6.72 4.68 2.45 2.24 3.98 2.72 1.99 5.31 3.05 4.99 6.43 6.60 9.88 10.20 2.51
0%
1%
2%
3%
4%
5%
7%
6%
9%
8%
11%
10%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Tumblr
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 48
LONG MEDIUM SHORT

49. 1.77 3.93 7.26 2.46 4.90 7.51 2.41 4.92 7.41 2.43 4.95 7.51 2.43 4.87 7.44 2.46 5.01 7.38 1.87 3.95 7.10
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
VK
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 49
LONG MEDIUM SHORT

50. 1.47 5.16 5.00 2.64 7.30 5.53 2.59 7.47 5.39 2.53 7.38 5.24 2.58 7.20 5.36 2.45 7.23 5.57 1.77 5.24 4.90
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Ok
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 50
LONG MEDIUM SHORT

51. 2.78 4.93 4.52 3.15 6.24 5.38 3.18 6.60 5.33 3.30 6.27 5.59 3.46 6.53 5.55 3.12 6.18 5.56 2.56 5.20 4.54
0%
1%
2%
3%
4%
5%
6%
7%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Telegram
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 51
LONG MEDIUM SHORT

52. 2.6 5.3 4.3 3.4 6.3 4.8 4.0 6.4 4.8 3.1 6.3 4.9 3.2 6.4 4.9 3.6 6.6 5.5 3.5 5.8 4.3
0%
1%
2%
3%
4%
5%
6%
7%
8%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY DAYS OF WEEK
Average
Sun Mon Tue Wed Thu Fri Sat
Social Media Users Activity Global Report by Popsters.com 2020 52
LONG MEDIUM SHORT

53. Relative Activity by
Text Length in Posts
by Hours of Day

54. 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
0%
1%
2%
3%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY HOURS OF DAY
Facebook
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
1.04
0.55
0.12
0.72
0.36
0.07
0.53
0.27
0.05
0.50
0.24
0.04
0.52
0.26
0.04
0.67
0.29
0.06
1.07
0.46
0.12
1.54
0.78
0.18
2.16
1.94
0.36
2.62
2.09
0.60
2.87
2.70
0.80
3.12
2.85
0.87
3.06
2.90
0.93
2.75
2.66
0.84
3.03
2.65
0.83
2.78
2.76
0.90
2.98
2.71
0.88
2.84
2.79
0.91
2.91
2.76
0.86
2.75
2.14
1.75
2.70
1.78
0.49
2.29
1.31
0.36
1.86
0.93
0.23
1.34
0.70
0.18
Social Media Users Activity Global Report by Popsters.com 2020 54
LONG MEDIUM SHORT

55. 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY HOURS OF DAY
Instagram
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
0.88
0.70
0.32
0.53
0.63
0.21
0.42
0.50
0.16
0.34
0.43
0.14
0.34
0.45
0.16
0.35
0.54
0.22
0.42
0.75
0.33
0.59
1.10
0.50
0.80
1.64
0.78
1.08
2.42
1.13
1.33
3.11
1.43
1.49
3.45
1.54
1.61
3.65
1.62
1.54
3.45
1.53
1.51
3.44
1.54
1.59
3.51
1.58
1.59
3.51
1.52
1.69
3.59
1.63
1.68
3.55
1.63
1.57
3.13
1.47
1.45
2.65
1.24
1.29
2.13
0.94
1.08
1.61
0.68
0.90
1.20
0.48
0%
1%
2%
4%
3%
Social Media Users Activity Global Report by Popsters.com 2020 55
LONG MEDIUM SHORT

56. RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY HOURS OF DAY
Twitter
2.41
0.83
1.84
0.59
1.49
0.44
1.22
0.36
1.07
0.35
1.08
0.36
1.42
0.52
1.85
0.59
2.37
1.13
3.18
1.74
3.57
2.06
3.56
2.38
3.81
2.38
3.52
2.40
3.48
2.60
3.51
2.42
3.41
2.48
3.48
2.56
3.21
2.39
3.04
1.94
3.12
1.73
2.94
1.41
2.68
1.32
2.70
1.06
Social Media Users Activity Global Report by Popsters.com 2020 56
MEDIUM SHORT
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
0%
1%
2%
4%
3%

57. 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY HOURS OF DAY
YouTube
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
0.37
1.22
0.74
0.31
0.99
0.64
0.23
0.86
0.53
0.26
0.87
0.53
0.25
0.86
0.60
0.31
1.08
0.72
0.35
1.41
0.95
0.49
1.78
1.21
0.64
2.29
1.48
0.74
2.83
1.92
0.87
2.86
2.14
0.85
2.93
2.07
0.86
2.98
2.11
0.94
3.09
2.16
0.98
3.45
2.15
0.86
3.21
2.28
0.90
3.15
2.03
0.87
2.86
1.94
0.77
2.71
1.90
0.67
2.43
1.61
0.63
2.26
1.40
0.65
1.89
1.25
0.50
1.57
1.06
0.45
1.37
0.86
0%
1%
2%
4%
3%
Social Media Users Activity Global Report by Popsters.com 2020 57
LONG MEDIUM SHORT

58. 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
0%
1%
2%
4%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY HOURS OF DAY
VK
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
1.88
0.74
0.27
1.29
0.44
0.17
0.92
0.31
0.12
0.78
0.25
0.10
0.73
0.22
0.09
0.87
0.26
0.11
1.31
0.38
0.15
2.08
0.65
0.28
2.67
1.07
0.41
3.08
1.57
0.64
3.26
2.00
0.85
3.23
2.18
0.92
3.20
2.36
1.00
3.03
2.20
0.92
3.02
2.17
0.95
2.84
2.22
0.95
2.80
2.20
0.96
2.71
2.27
0.99
2.73
2.26
0.97
2.61
1.96
0.87
2.58
1.61
0.71
2.36
1.31
0.57
2.12
1.00
0.45
1.71
0.79
0.34
3%
Social Media Users Activity Global Report by Popsters.com 2020 58
LONG MEDIUM SHORT

59. 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
0%
1%
2%
4%
3%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY HOURS OF DAY
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
0.67
0.39
0.10
0.47
0.25
0.07
0.46
0.14
0.05
0.49
0.17
0.07
0.46
0.17
0.06
0.57
0.21
0.07
0.87
0.40
0.11
0.96
0.59
0.17
2.26
1.54
0.31
1.97
2.32
0.67
2.30
3.18
1.04
1.91
3.78
1.09
2.74
3.93
1.14
1.93
3.65
0.98
2.38
3.53
0.98
2.22
3.61
1.10
2.38
3.68
1.06
2.22
3.71
1.17
2.57
4.08
1.30
1.92
3.12
1.03
2.02
2.24
0.71
1.57
1.52
0.39
1.65
0.91
0.25
1.09
0.69
0.17
Ok
Social Media Users Activity Global Report by Popsters.com 2020 59
LONG MEDIUM SHORT

60. 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
0%
1%
2%
4%
3%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY HOURS OF DAY
Telegram
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
1.08
0.98
0.31
0.77
0.66
0.20
0.60
0.49
0.15
0.40
0.31
0.10
0.32
0.33
0.11
0.34
0.29
0.15
0.44
0.43
0.18
0.75
0.73
0.20
1.16
1.44
0.51
1.51
1.87
0.84
1.92
2.36
1.18
2.28
2.80
1.24
2.35
3.08
1.51
2.38
3.01
1.29
2.41
2.77
1.30
2.12
2.77
1.15
2.53
2.77
1.32
2.51
2.84
1.21
2.67
3.24
1.07
2.16
2.81
1.19
2.02
2.53
0.97
1.60
2.14
0.87
1.80
1.80
0.71
1.56
1.49
0.61
Social Media Users Activity Global Report by Popsters.com 2020 60
LONG MEDIUM SHORT

61. 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
0%
1%
2%
3%
RELATIVE ACTIVITY BY TEXT LENGTH IN POSTS BY HOURS OF DAY
Average
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
0.96
0.80
0.31
0.68
0.56
0.23
0.53
0.43
0.18
0.46
0.38
0.16
0.44
0.38
0.18
0.52
0.45
0.22
0.74
0.64
0.31
1.07
0.94
0.42
1.62
1.65
0.64
1.83
2.19
0.96
2.09
2.70
1.24
2.15
3.00
1.29
2.30
3.15
1.38
2.09
3.01
1.29
2.22
3.00
1.29
2.07
3.01
1.33
2.20
3.00
1.30
2.14
3.01
1.31
2.22
3.10
1.29
1.95
2.60
1.32
2.18
0.92
1.90 1.63
1.71
0.73
1.50
1.30
0.56
1.17
1.04
0.44
Social Media Users Activity Global Report by Popsters.com 2020 61
LONG MEDIUM SHORT

62. Relative Activity
by Attachments
in Posts

63. Text
Image
Video
Link
Popsters automatically categorizes
all posts on 4 types by attachments:
Methodology I
Relative Activity by Attachments in Posts
Social Media Users Activity Global Report by Popsters.com 2020 63

64. Methodology II
Relative Activity by Attachments in Posts
Average activity of posts with
specific attachments
Total activities of posts with specific attachments
Count of posts such type
Relative average activity of
posts such type
Average activity of posts with specific attachments
Total of all average values by all types
x100%
Social Media Users Activity Global Report by Popsters.com 2020 64
Presence a few different types of attachments in a one post counted
as a few different posts

65. Methodology III
Relative Activity by Text Length in Posts
Aggregation of data by
different pages
Total data by all analyzes of activity by Attachments in Posts
Count of nonzero values
Equalization of percent values
accounting nonzero values
Average value of each type
Total of all average values
Social Media Users Activity Global Report by Popsters.com 2020 65

66. Image
29.87
Text
0%
20%
10%
30%
40%
14.99
Video
21.89
33.24
Link
RELATIVE ACTIVITY BY ATTACHMENTS IN POSTS
Facebook
122%
Image
is more
than Video
Image
Video
Social Media Users Activity Global Report by Popsters.com 2020 66

67. Image
29.49
Text
0%
20%
10%
30%
40%
16.43
Video
23.96
30.12
Link
RELATIVE ACTIVITY BY ATTACHMENTS IN POSTS
Instagram
83%
Image
is more
than Video
Image
Video
Social Media Users Activity Global Report by Popsters.com 2020 67

68. Image
38.28
Text
0%
20%
10%
30%
40%
5.44
Video
28.73
27.55
Link
RELATIVE ACTIVITY BY ATTACHMENTS IN POSTS
Twitter
604%
Text
is more
than Video
Text
Video
Social Media Users Activity Global Report by Popsters.com 2020 68

69. Image
20.12
Text
0%
20%
10%
30%
40%
29.07
Video
24.11
26.70
Link
RELATIVE ACTIVITY BY ATTACHMENTS IN POSTS
Tumblr
45%
Video
is more
than Text
Video
Text
Social Media Users Activity Global Report by Popsters.com 2020 69

70. Image
31.16
Text
0%
20%
10%
30%
40%
15.92
Video
15.84
37.08
Link
RELATIVE ACTIVITY BY ATTACHMENTS IN POSTS
VK
134%
Image
is more
than Links
Image
Link
Social Media Users Activity Global Report by Popsters.com 2020 70

71. Image
30.76
Text
0%
20%
10%
30%
40%
19.89
Video
16.48
32.87
Link
RELATIVE ACTIVITY BY ATTACHMENTS IN POSTS
Ok
100%
Image
is more
than Links
Image
Link
Social Media Users Activity Global Report by Popsters.com 2020 71

72. Image
29.17
Text
0%
20%
10%
30%
40%
19.57
Video
26.35
24.91
Link
RELATIVE ACTIVITY BY ATTACHMENTS IN POSTS
Telegram
49%
Text
is more
than Video
Text
Video
Social Media Users Activity Global Report by Popsters.com 2020 72

73. Image
30.4
Text
0%
20%
10%
30%
40%
29.8
Video
17.3
22.5
Link
RELATIVE ACTIVITY BY ATTACHMENTS IN POSTS
Average
Social Media Users Activity Global Report by Popsters.com 2020 73

74. Average Engagement
Rate of Pages by
Count of Followers

75. Methodology I
Average Engagement Rate of Pages by Count of Followers
Social Media Users Activity Global Report by Popsters.com 2020 75
(Engagement Rate) is a metric that demonstrates the
percentage of followers that reacted, shared or
commented on posts of the page. It shows how much
people interact with the content
Popsters
For each page calculates two
types of ER metric:
- In terms of the average post
- In terms of the average day
ER
https://www.skyword.com/marketing-dictionary/engagement-rate/
https://www.socialbakers.com/blog/1427-engagement-rate-a-metric-you-can-count-on
https://popsters.com/blog/post/er-how-to-calculate-engagement-rate
References:

76. Methodology II
Average Engagement Rate of Pages by Count of Followers
Social Media Users Activity Global Report by Popsters.com 2020 76
ERpost x100%
Total of all reactions for analyzing period (likes, shares, comments, reactions for Facebook;
+ dislikes for YouTube)
Count of posts Count of followers on the date
ERday x100%
Total of all reactions for analyzing period (likes, shares, comments, reactions for Facebook;
+ dislikes for YouTube)
Count of days in analyzing period Count of followers on the date

77. Methodology III
Average Engagement Rate of Pages by Count of Followers
Social Media Users Activity Global Report by Popsters.com 2020 77
We categorized pages by
8 categories depending on count
of followers:
1 000 000
500 000
200 000
100 000
50 000
20 000
10 000
1 000

78. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
Facebook
0
40
20
1.64 0.67 0.65 0.48 0.34 0.20 0.10 0.09
31.60
ERpost
0
40
20
1.33 0.84 1.02 0.99 1.08 1.16 1.05 1.29
18.02
ERday
Social Media Users Activity Global Report by Popsters.com 2020 78
Posts per day
Followers
2
10k - 20k
3
20k - 50k
4
50k - 100k
6
100k - 200k
18
500k - 1M
13
200k - 500k
20
> 1M
1
1k - 10k
1
< 1k

79. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
Instagram
0
20
10
5.40
3.34 3.18 2.79 2.48 2.40 2.51 2.56
19.19
ERpost
0
20
10
3.36 2.97 4.13 3.82 3.24 2.90 2.22 2.58
16.06
ERday
Social Media Users Activity Global Report by Popsters.com 2020 79
Posts per day
Followers
1
10k - 20k
1
20k - 50k
1
50k - 100k
2
100k - 200k
2
500k - 1M
2
200k - 500k
2
> 1M
1
1k - 10k
1
< 1k

80. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
Twitter
0
6
3
4.56 4.53
1.01 1.08 0.74 0.72 0.56
ERpost
0
80
40
20
60
29.30
63.38
7.48 4.63 6.69 2.64 1.37
ERday
Social Media Users Activity Global Report by Popsters.com 2020 80
Posts per day
Followers
4
10k - 20k
8
20k - 50k
8
50k - 100k
10
100k - 200k
12
500k - 1M
13
200k - 500k
20
> 1M

81. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
YouTube
0
50
25
5.23 4.01 3.26 3.01 3.22 2.56 2.49 2.49
42.46
ERpost
0
40
20
2.92 2.03 1.39 1.06
4.49
1.13 0.93 1.01
33.59
ERday
Social Media Users Activity Global Report by Popsters.com 2020 81
Posts per day
Followers
1
10k - 20k
1
20k - 50k
1
50k - 100k
2
100k - 200k
1
500k - 1M
2
200k - 500k
2
> 1M
1
1k - 10k
1
< 1k

82. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
TikTok
0
125
25
50
75
100
43.76
28.96 24.49 19.81 13.75 10.47 9.90 5.67
118.41
ERpost
0
200
100
150
50
43.71
27.17 20.90 17.52 12.88 8.92 7.51 8.98
190.50
ERday
Social Media Users Activity Global Report by Popsters.com 2020 82
Posts per day
Followers
2
10k - 20k
1
20k - 50k
1
50k - 100k
1
100k - 200k
1
500k - 1M
1
200k - 500k
2
> 1M
2
1k - 10k
2
< 1k

83. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
VK
0
8
4
0.96
0.43 0.35 0.27 0.19 0.20 0.16 0.08
7.63
ERpost
0
10
5
1.42
0.89
1.42 1.49 1.38
2.02 2.07
1.30
9.42
ERday
Social Media Users Activity Global Report by Popsters.com 2020 83
Posts per day
Followers
4
10k - 20k
6
20k - 50k
7
50k - 100k
12
100k - 200k
16
500k - 1M
13
200k - 500k
19
> 1M
2
1k - 10k
1
< 1k

84. AVERAGE ENGAGEMENT RATE OF PAGES BY COUNT OF FOLLOWERS
Ok
0
5
2.5
0.95
0.44 0.24 0.17 0.10 0.11 0.10 0.07
4.56
ERpost
0
5
2.5
1.43
1.93
1.20
0.73 0.81
1.70
1.16
0.86
4.42
ERday
Social Media Users Activity Global Report by Popsters.com 2020 84
Posts per day
Followers
5
10k - 20k
5
20k - 50k
6
50k - 100k
10
100k - 200k
18
500k - 1M
20
200k - 500k
13
> 1M
3
1k - 10k
2
< 1k

85. Thank you!
popsters.com
10
15
50