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Pitching and Presentation
Skills Training
GIZ- Qudra| KaraMax| Kurdo Jamal
Changing the world is not easy!
Presentation and Pitching Skills Training :: Kurdo Jamal 2
A recipe with lots of ingredients
so that the end result is sweetPresentation and Pitching Skills Training :: Kurdo Jamal 3
Social entrepreneurs and
social impact startupsPresentation and Pitching Skills Training :: Kurdo Jamal 4
Social entrepreneurs and
social impact startupsPresentation and Pitching Skills Training :: Kurdo Jamal 5
They embark on a
journey
Presentation and Pitching Skills Training :: Kurdo Jamal 6
to transform the world for the better
Presentation and Pitching Skills Training :: Kurdo Jamal 7
to transform the world for the better
Presentation and Pitching Skills Training :: Kurdo Jamal 8
to transform the world for the better
Presentation and Pitching Skills Training :: Kurdo Jamal 9
So why are you here?
Presentation and Pitching Skills Training :: Kurdo Jamal 10
To get the help you want to get you going on your journey!
Presentation and Pitching Skills Training :: Kurdo Jamal 11
So how will you get
The help you want?Presentation and Pitching Skills Training :: Kurdo Jamal 12
By presenting your ideas
In the best possible wayPresentation and Pitching Skills Training :: Kurdo Jamal 13
My story at Juniata!Presentation and Pitching Skills Training :: Kurdo Jamal 15
Objectives
• What is The Value Proposition Canvas?
• Help you present your business ideas in the a compelling way
• Recognize the mistakes that you should avoid
• Best practices that you can implement
Presentation and Pitching Skills Training :: Kurdo Jamal 16
What is your fear?
• Write whatever it is that makes you afraid of not winning!
• 3 points!
Presentation and Pitching Skills Training :: Kurdo Jamal 17
Developing a clear plan on how to grow my
idea into something bigger
• The Business Model Canvas is a one page overview that lays out both
what you do (or want to do), and how you go about doing it
• laying out the crucial activities and challenges involved with your
initiative and how they relate to each other
• New programmes can use it to plan and work out how to make their
offering real.
• This structure also helps to keep group discussions more focused and
bring everyone onto the same page.
Presentation and Pitching Skills Training :: Kurdo Jamal 18
What is The Value Proposition Canvas?
• Creating the value your customers want
• A simple way to understand your customers needs, and design
products and services they want
What
You
Do
What
Your
Customer
want
Value
Created
Presentation and Pitching Skills Training :: Kurdo Jamal 19
Who is creating and who is defining the
value?
Value is created by you Value is defined by customer
Presentation and Pitching Skills Training :: Kurdo Jamal 20
Presentation
Killers
• Some ideas never see
the day light, because
they are conveyed
poorly
• How to avoid these
presentation killers?
Presentation and Pitching Skills Training :: Kurdo Jamal 21
First Mistake:
Cognitive Murder
• “revealing your entire
canvas at the beginning of
your presentation” Strategizer
• Most common mistake
• They either listen to you
or read all the
information you
presented
• They get confused and
distracted
• They cannot follow you
Presentation and Pitching Skills Training :: Kurdo Jamal 22
Second Mistake: Too Much Details
• Avoid too much information and details on your
presentation
• It makes your Value Proposition or your
message unclear!
• It is not appropriate to include too much
information on this strategic presentation
• You can put them in a separate document or an
appendix and submit them separately
Presentation and Pitching Skills Training :: Kurdo Jamal 23
Third Mistake: Too Many Ideas
• Don’t putting too many ideas in on canvas
• People get confused
• Put them in different canvases and present
them separately
• This will keep the message about those
ideas clear
Presentation and Pitching Skills Training :: Kurdo Jamal 24
Fourth Mistake: Orphan Element
• When you have an element
of your business model that
don’t correspond to the
other elements of your
canvas
• This means that the
mechanic of the business
model don’t work
• If you are generating
revenue from a customer
segment, even if it is free,
you should still put it in your
canvas.
Presentation and Pitching Skills Training :: Kurdo Jamal 25
Fourth Mistake: Orphan Element
• Easiest mistake to make
• You don’t want to have unfinished ideas
within your business model canvas
Presentation and Pitching Skills Training :: Kurdo Jamal 26
Fifth Mistake: Mixing the
Present and the Future
• You want to tell elements of your business
model that has to do with TODAY and you
want to tell elements of your business that
has to do with TOMORROW
• It causes our audience to have a difficult time
understanding our business model
• If you want to share elements of your
business model that happen current state
and future state, you must have a clear way
to distinguish between them, or use two
separate canvases
Presentation and Pitching Skills Training :: Kurdo Jamal 27
Six Mistake:
Talking blah blah blah!
• When you are talking about irrelevant
things in your canvas
• Or when we are talking too much about
details of some elements
• Why this happens?
• Because people don’t ask questions
• Or we get nervous
• You lose track of your presentation
• You fail to know what is going on next
• Things start to become unclear to your
audience
Presentation and Pitching Skills Training :: Kurdo Jamal 28
Presentation Killers Review
Presentation and Pitching Skills Training :: Kurdo Jamal 29
One Last Mistake
• What if they ask you to send your presentation ahead of the event?
• We either send the presentation with too much graphics the way we
want to present
• Or we send the presentation with too much bulletin points since we
are not there to explain
• Both are mistakes!
• Put all your notes in the Notes Section of your presentation
• Or submit a separate document with your notes
Presentation and Pitching Skills Training :: Kurdo Jamal 30
How to present
your business
model canvas
successfully?
A Killer
Presentation
Presentation and Pitching Skills Training :: Kurdo Jamal 31
Killer Presentation
• It simply not making those
mistakes
• Your business model story, or
the strategy of your business is
effectively communicated with
your audience
Presentation and Pitching Skills Training :: Kurdo Jamal 32
1. Research Your Audience
• You must know what they care about and what
motivate them.
• What is it that they are looking for?
• From which perspective are they going to score
you?
Presentation and Pitching Skills Training :: Kurdo Jamal 33
2. Start with a Good Story
• This is the strategy that TED Talk Speakers
always use
• Your opening should be very catching
• Everyone in the room should be able to relate
to your story
Presentation and Pitching Skills Training :: Kurdo Jamal 34
2. Start with
a Good Story
with
Business
Model
Canvas
Presentation and Pitching Skills Training :: Kurdo Jamal 35
Activity
• In your groups, write a story around your business model canvas
• Use photos
Presentation and Pitching Skills Training :: Kurdo Jamal 36
3. Say your message
again, again and again
• "Tell them what you're going to tell them. Tell
them. Then tell them what you told them.“
Steps:
• Introduce the points you are going to make
• Spend the largest part of your presentation
on these points
• At the end, remind the audience about the
points you made
Presentation and Pitching Skills Training :: Kurdo Jamal 37
4. Distinguish Between
Assumptions and Facts
• You can simply and verbally communicate
which elements of your business ideas are
facts, and which ideas are assumptions
• Assumptions need to be tested and they
require to collect more information about
them
• This will build trust with the audience and
gives more credibility to your presentation
Presentation and Pitching Skills Training :: Kurdo Jamal 38
5. Add interesting
Multi-Media Content
• Building Sustainable Greenhouses in Haiti
• Business Model Canvas Explained
Presentation and Pitching Skills Training :: Kurdo Jamal 39
6. Practice a lot!
• Would you like to stay in control?
• Do you want to avoid being nervous?
• Do you want to stay on track and don’t say
blah blah blah?
• Then practice a lot
• A lot means a loooooooooooooot!
• Out loud – with gestures – presentations –
and audiences
Presentation and Pitching Skills Training :: Kurdo Jamal 40
7. Memorize
• What do you feel about someone holding note cards?
• Do they have confidence? Aren’t you distracted?
• Don’t memorize every word,
• just the main ideas
• Flow of your ideas
• examples
Presentation and Pitching Skills Training :: Kurdo Jamal 41
8. Your Body Language
• Your Clothes
• Eye contact
• Your Body
• Your Direction
• Your Face
• Your Hands
• Your Movements
Presentation and Pitching Skills Training :: Kurdo Jamal 42
8. Your Body Language
• 1. To get the audience to like you, make eye contact. People tend to
pay more attention to and like those who look them in the eye.
• 2. To boost your confidence, open your chest and arms, and keep
your back straight.
• 3. To demonstrate authority, be calm and use small, stiff gestures.
• 4. To draw the audience's attention to something, point directly at it
and look at it yourself. The audience will follow your lead.
• 5. To convince the audience of something, use positive gestures —
smiling, nodding, open movements, etc. — throughout the
presentation.
Presentation and Pitching Skills Training :: Kurdo Jamal 43
9. Reinforce Your
Case
Have you talked to any potential
customer?
Do you have any draft agreement
with any company?
Have you done any market
research?
Any findings that will attract them
to buy your business model?
Presentation and Pitching Skills Training :: Kurdo Jamal 44
Activity
• Each group write a story about these photos
Presentation and Pitching Skills Training :: Kurdo Jamal 45
Presentation and Pitching Skills Training :: Kurdo Jamal 46
Presentation and Pitching Skills Training :: Kurdo Jamal 47
Presentation and Pitching Skills Training :: Kurdo Jamal 48
Presentation and Pitching Skills Training :: Kurdo Jamal 49
BusinessModelCanvas
Presentation and Pitching Skills Training :: Kurdo Jamal 50
BusinessModelCanvas
Presentation and Pitching Skills Training :: Kurdo Jamal 51
Presentation and Pitching Skills Training :: Kurdo Jamal 55

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Presentation and Pitching Skills Training

  • 1. Pitching and Presentation Skills Training GIZ- Qudra| KaraMax| Kurdo Jamal
  • 2. Changing the world is not easy! Presentation and Pitching Skills Training :: Kurdo Jamal 2
  • 3. A recipe with lots of ingredients so that the end result is sweetPresentation and Pitching Skills Training :: Kurdo Jamal 3
  • 4. Social entrepreneurs and social impact startupsPresentation and Pitching Skills Training :: Kurdo Jamal 4
  • 5. Social entrepreneurs and social impact startupsPresentation and Pitching Skills Training :: Kurdo Jamal 5
  • 6. They embark on a journey Presentation and Pitching Skills Training :: Kurdo Jamal 6
  • 7. to transform the world for the better Presentation and Pitching Skills Training :: Kurdo Jamal 7
  • 8. to transform the world for the better Presentation and Pitching Skills Training :: Kurdo Jamal 8
  • 9. to transform the world for the better Presentation and Pitching Skills Training :: Kurdo Jamal 9
  • 10. So why are you here? Presentation and Pitching Skills Training :: Kurdo Jamal 10
  • 11. To get the help you want to get you going on your journey! Presentation and Pitching Skills Training :: Kurdo Jamal 11
  • 12. So how will you get The help you want?Presentation and Pitching Skills Training :: Kurdo Jamal 12
  • 13. By presenting your ideas In the best possible wayPresentation and Pitching Skills Training :: Kurdo Jamal 13
  • 14. My story at Juniata!Presentation and Pitching Skills Training :: Kurdo Jamal 15
  • 15. Objectives • What is The Value Proposition Canvas? • Help you present your business ideas in the a compelling way • Recognize the mistakes that you should avoid • Best practices that you can implement Presentation and Pitching Skills Training :: Kurdo Jamal 16
  • 16. What is your fear? • Write whatever it is that makes you afraid of not winning! • 3 points! Presentation and Pitching Skills Training :: Kurdo Jamal 17
  • 17. Developing a clear plan on how to grow my idea into something bigger • The Business Model Canvas is a one page overview that lays out both what you do (or want to do), and how you go about doing it • laying out the crucial activities and challenges involved with your initiative and how they relate to each other • New programmes can use it to plan and work out how to make their offering real. • This structure also helps to keep group discussions more focused and bring everyone onto the same page. Presentation and Pitching Skills Training :: Kurdo Jamal 18
  • 18. What is The Value Proposition Canvas? • Creating the value your customers want • A simple way to understand your customers needs, and design products and services they want What You Do What Your Customer want Value Created Presentation and Pitching Skills Training :: Kurdo Jamal 19
  • 19. Who is creating and who is defining the value? Value is created by you Value is defined by customer Presentation and Pitching Skills Training :: Kurdo Jamal 20
  • 20. Presentation Killers • Some ideas never see the day light, because they are conveyed poorly • How to avoid these presentation killers? Presentation and Pitching Skills Training :: Kurdo Jamal 21
  • 21. First Mistake: Cognitive Murder • “revealing your entire canvas at the beginning of your presentation” Strategizer • Most common mistake • They either listen to you or read all the information you presented • They get confused and distracted • They cannot follow you Presentation and Pitching Skills Training :: Kurdo Jamal 22
  • 22. Second Mistake: Too Much Details • Avoid too much information and details on your presentation • It makes your Value Proposition or your message unclear! • It is not appropriate to include too much information on this strategic presentation • You can put them in a separate document or an appendix and submit them separately Presentation and Pitching Skills Training :: Kurdo Jamal 23
  • 23. Third Mistake: Too Many Ideas • Don’t putting too many ideas in on canvas • People get confused • Put them in different canvases and present them separately • This will keep the message about those ideas clear Presentation and Pitching Skills Training :: Kurdo Jamal 24
  • 24. Fourth Mistake: Orphan Element • When you have an element of your business model that don’t correspond to the other elements of your canvas • This means that the mechanic of the business model don’t work • If you are generating revenue from a customer segment, even if it is free, you should still put it in your canvas. Presentation and Pitching Skills Training :: Kurdo Jamal 25
  • 25. Fourth Mistake: Orphan Element • Easiest mistake to make • You don’t want to have unfinished ideas within your business model canvas Presentation and Pitching Skills Training :: Kurdo Jamal 26
  • 26. Fifth Mistake: Mixing the Present and the Future • You want to tell elements of your business model that has to do with TODAY and you want to tell elements of your business that has to do with TOMORROW • It causes our audience to have a difficult time understanding our business model • If you want to share elements of your business model that happen current state and future state, you must have a clear way to distinguish between them, or use two separate canvases Presentation and Pitching Skills Training :: Kurdo Jamal 27
  • 27. Six Mistake: Talking blah blah blah! • When you are talking about irrelevant things in your canvas • Or when we are talking too much about details of some elements • Why this happens? • Because people don’t ask questions • Or we get nervous • You lose track of your presentation • You fail to know what is going on next • Things start to become unclear to your audience Presentation and Pitching Skills Training :: Kurdo Jamal 28
  • 28. Presentation Killers Review Presentation and Pitching Skills Training :: Kurdo Jamal 29
  • 29. One Last Mistake • What if they ask you to send your presentation ahead of the event? • We either send the presentation with too much graphics the way we want to present • Or we send the presentation with too much bulletin points since we are not there to explain • Both are mistakes! • Put all your notes in the Notes Section of your presentation • Or submit a separate document with your notes Presentation and Pitching Skills Training :: Kurdo Jamal 30
  • 30. How to present your business model canvas successfully? A Killer Presentation Presentation and Pitching Skills Training :: Kurdo Jamal 31
  • 31. Killer Presentation • It simply not making those mistakes • Your business model story, or the strategy of your business is effectively communicated with your audience Presentation and Pitching Skills Training :: Kurdo Jamal 32
  • 32. 1. Research Your Audience • You must know what they care about and what motivate them. • What is it that they are looking for? • From which perspective are they going to score you? Presentation and Pitching Skills Training :: Kurdo Jamal 33
  • 33. 2. Start with a Good Story • This is the strategy that TED Talk Speakers always use • Your opening should be very catching • Everyone in the room should be able to relate to your story Presentation and Pitching Skills Training :: Kurdo Jamal 34
  • 34. 2. Start with a Good Story with Business Model Canvas Presentation and Pitching Skills Training :: Kurdo Jamal 35
  • 35. Activity • In your groups, write a story around your business model canvas • Use photos Presentation and Pitching Skills Training :: Kurdo Jamal 36
  • 36. 3. Say your message again, again and again • "Tell them what you're going to tell them. Tell them. Then tell them what you told them.“ Steps: • Introduce the points you are going to make • Spend the largest part of your presentation on these points • At the end, remind the audience about the points you made Presentation and Pitching Skills Training :: Kurdo Jamal 37
  • 37. 4. Distinguish Between Assumptions and Facts • You can simply and verbally communicate which elements of your business ideas are facts, and which ideas are assumptions • Assumptions need to be tested and they require to collect more information about them • This will build trust with the audience and gives more credibility to your presentation Presentation and Pitching Skills Training :: Kurdo Jamal 38
  • 38. 5. Add interesting Multi-Media Content • Building Sustainable Greenhouses in Haiti • Business Model Canvas Explained Presentation and Pitching Skills Training :: Kurdo Jamal 39
  • 39. 6. Practice a lot! • Would you like to stay in control? • Do you want to avoid being nervous? • Do you want to stay on track and don’t say blah blah blah? • Then practice a lot • A lot means a loooooooooooooot! • Out loud – with gestures – presentations – and audiences Presentation and Pitching Skills Training :: Kurdo Jamal 40
  • 40. 7. Memorize • What do you feel about someone holding note cards? • Do they have confidence? Aren’t you distracted? • Don’t memorize every word, • just the main ideas • Flow of your ideas • examples Presentation and Pitching Skills Training :: Kurdo Jamal 41
  • 41. 8. Your Body Language • Your Clothes • Eye contact • Your Body • Your Direction • Your Face • Your Hands • Your Movements Presentation and Pitching Skills Training :: Kurdo Jamal 42
  • 42. 8. Your Body Language • 1. To get the audience to like you, make eye contact. People tend to pay more attention to and like those who look them in the eye. • 2. To boost your confidence, open your chest and arms, and keep your back straight. • 3. To demonstrate authority, be calm and use small, stiff gestures. • 4. To draw the audience's attention to something, point directly at it and look at it yourself. The audience will follow your lead. • 5. To convince the audience of something, use positive gestures — smiling, nodding, open movements, etc. — throughout the presentation. Presentation and Pitching Skills Training :: Kurdo Jamal 43
  • 43. 9. Reinforce Your Case Have you talked to any potential customer? Do you have any draft agreement with any company? Have you done any market research? Any findings that will attract them to buy your business model? Presentation and Pitching Skills Training :: Kurdo Jamal 44
  • 44. Activity • Each group write a story about these photos Presentation and Pitching Skills Training :: Kurdo Jamal 45
  • 45. Presentation and Pitching Skills Training :: Kurdo Jamal 46
  • 46. Presentation and Pitching Skills Training :: Kurdo Jamal 47
  • 47. Presentation and Pitching Skills Training :: Kurdo Jamal 48
  • 48. Presentation and Pitching Skills Training :: Kurdo Jamal 49
  • 49. BusinessModelCanvas Presentation and Pitching Skills Training :: Kurdo Jamal 50
  • 50. BusinessModelCanvas Presentation and Pitching Skills Training :: Kurdo Jamal 51
  • 51. Presentation and Pitching Skills Training :: Kurdo Jamal 55