Social Media Plan presented to fulfill coursework requirement in Deltina Hays Spring 2013 Social Media Certificate course through Drury University

1. Social Media
Plan
For: The Center for Nonprofit
Communication, Drury
University, Springfield, MO

2. Our Mission
 Our Mission: The mission of the CNC is to enhance the quality of life in Southwest
Missouri by partnering with nonprofit organizations to help maximize their impact.
 Drury University’s Center for Nonprofit Communication provides public relations
and integrated communications services to support area nonprofit organizations
in fulfilling their missions and achieving their goals. The center serves 501(c)(3)
charitable organizations.
 The key component of our mission is to partner with nonprofits to help maximize
their impact; in doing so, we increase the training and service-learning
opportunities for Drury students and expand the university’s commitment of service
to the community and the world.
 Nonprofit organizations work directly with undeserved and impoverished
communities supporting a range of fields including education, the
environment, public health, the arts, and other critical areas. One of their greatest
challenges is communication; telling their story to stakeholders from the general
public to lawmakers. These organizations often lack resources in
management, development, and personnel.
 The Drury University Center for Nonprofit Communication will assist these
organizations by providing both resources and training.
 http://www.npcomm.org/about-cnc/

3. CNC’s 2012 Nonprofit
Communication Conference

4. CNC’s 2013 Nonprofit
Sustainability Conference

5. Existing Social Media Platforms
 Wordpress based website
 Facebook
 Twitter

6. Strengths of the Center’s
Communication Platforms
 Large database of nonprofit organizations
and individuals interested in developing the
nonprofit sector in the community
 Connection with nonprofit leaders in the
community
 Name Recognition
 Enthusiastic partners, board members,
contacts and employees

7. Weaknesses
 Website: Not dynamic enough: not blogging
with frequency, not enough followers
 Twitter: Too infrequent, not enough followers,
not promoting the CNC in the most optimal
manner, lack of nonprofit community
interaction
 Facebook: Not enough likes, interactivity level
at a low, not enough traffic to the page

8. Proposed Plan of Action
 Use the resources currently available
 optimize each site before…
 Establishing other platforms such as
1) Pinterest
2) YouTube channel
3) Facebook Page

9. Website
 Focus on optimizing blogs more effectively
1) technology
2) events
3) news for nonprofit organizations
 Update the news section once a week
1) Integrate nonprofit community event calendar
 Download a plug in, add badges and widgets to make the site
mobile friendly
 Add video
1) CNC TV (bi-monthly interviews with local NP organizations: air on
DUTV and post on CNC site)
2) Post sections of seminars from recent CNC workshops and
conferences

10. Facebook
 Connect with like-minded organizations
 Promote Facebook on website, twitter and at
events
 Engage the audience on a more interactive level
(questions, etc…)
 Add Facebook link to emails
 Post more photos/video of conferences and other
events

11. Twitter
 Update daily with news, supported blogs, cause
awareness
 Use hashtags during conferences and trainings to
connect members and share ideas
 Follow other nonprofits, actively pursue followers
 Ask more questions and allow audience to
respond to encourage interaction