4. Involves social dynamics like providing conversational tools and widgets to your shoppers on your website to using recommendation and collaboration engines for making more satisfying purchasesAmazon social tools Amazon uses social tools like ratings, reviews and likes to help leverage other user experiences| link Levi’s social pluggins Facebook pluggin to show which Levi product is being liked by your Facebook friends | link Ebay group gifting tools Ebay social commerce tool for users to collaborate on gift cost through group gifting | link
24. About Kuliza Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.