This is the presentation deck from UX Conference session by Ben Kim of Style Theory as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/ The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.

1. THE ART
OF DOING
THINGS WRONG
BY BEN KIM

2. HI! I’M BEN
Head of Product & UX
at Style Theory
@benjskim

4. MANILA
HANOI
KUALA LUMPUR
CEBU
DAVAO
SEOUL

5. So, why this topic?

6. BUILD
LEARN
MEASUREHow the
“Lean” Startup
was sold to us

7. BUILD
“NO RESEARCH,
JUST BUILD IT”
BUILD
“FASTER”How startups
really behave

9. 一 IDEO
At IDEO, we’ve been practicing
human-centered design since our
beginning in 1978, and took up the
phrase “design thinking” to describe
the elements of the practice we found
most learnable and
teachable—empathy, optimism,
iteration, creative confidence,
experimentation, and an embrace of
ambiguity and failure.
“

10. PerceivedImpact
Invested Effort
How We Think It Works

11. The “Wrong” Way
PerceivedImpact
Invested Effort
How We Think It Works

12. PerceivedImpact
Invested Effort
How We Think It Works
The “Right” Way
The “Wrong” Way

13. RealImpact
Invested Effort
How It Really Works
Your Expectations

14. RealImpact
Invested Effort
How It Really Works
What Really Happens
Your Expectations

15. RealImpact
Invested Effort
How It Really Works
Valley of Disappointment
What Really Happens
Your Expectations

17. START WITH A
GOAL IN MIND

18. Mistake #1:
Wanting to control every detail

19. SHORT-TERM
GOAL
LONG-TERM
GOAL

21. NEW JOINER

22. SHORT-TERM
GOAL
LONG-TERM
GOAL
Team Mission
Improved competencies
Changing org culture
OKRs
Trying new methods
Learning a new skill

23. START WITH A GOAL IN MIND
1. WRITE DOWN both short-term
and long-term goals
2. Don’t try to control every detail,
instead ask “does this help fulfill
my goal?”

24. ACT!
THEN SEEK
FEEDBACK

25. Mistake #2:
Thinking your title matters

27. Mistake #3:
Working in silos

29. Mistake #4:
Not accepting feedback

30. “What do you think went well?”
“How could this be improved next time?”
“What’s blocking us from making this change?”

32. ACT! THEN SEEK FEEDBACK
1. Your title doesn’t matter
2. Bring in your collaborators early
in the process
3. Actively seek and be very open
about feedback

33. LEARN THE LESSON.
ADJUST.

34. Mistake #5:
Not reflecting candidly enough

36. LEARN THE LESSON. ADJUST
1. Take good notes!
2. Be more self-critical when
reflecting candidly
3. Keep track of the changes you
want to implement the next time

37. REPEAT!

38. Mistake #6:
Not getting enough practice

39. PRACTICE MAKES PERFECT

40. PRACTICE MAKES PERFECT
IMPROVEMENTS

42. REPEAT!
1. Don’t wait. Create the time to
practice with friends/colleagues
2. If you don’t practice, you won’t
get better

43. Concluding Thoughts

44. /in/benjskim
CONTACT
benjskim@gmail.com @benjskim

45. WE’RE HIRING!
1. Sr. Product Managers
(SG/ID)
2. Sr. Product Designers
(ID)
3. Sr. Market
Researcher (SG)
4. UX Researchers (ID)
5. Sr. UX Writers (ID)
careers.styletheory.co

46. bit.ly/2XdDuH1

47. THANK YOU!
And don’t forget to visit
www.styletheory.co