1. Social Media I’m Lovin’ it Kathleen Tindall NMDL Final Project - MSU April 25, 2010

2. McDonalds Brand Iconic Brand 300,000 customers per day Americas Favorite Burgers and Fries Every Kids Favorite Place to Eat Daily Engagement With Customer Over 12,000 Stores

3. What is Social Media 300,000 People Per Day Eat at McDonalds This is Where Your Customer Lives!

4. Social Media Why? Listen, Learn, Engage, Build Listen, Learn and Grow Engage Customers with Brand Build Long Term Relationships Engage McDonalds’ Brand Where People Live

5. Strategy Customers Franchisees Corporate Vendors

6. - Health Bloggers Engage - Very Powerful

7. Customers Listen! What did they say? Every 10-20 seconds McDonalds is mentioned on Twitter

8. Engage People With the Brand Fun Commercials Games Videos

9. 100 Million Users connect through mobile each week 400 Million Active Users! Average user spends 55 minutes per day! era era 1.5 Million Businesses are on Facebook More than 5 Billion pieces of information shared each week Employees Site: Highlight Employees Scholarship Information Promotions Job Opportunities Employee Voices Heard Customer Site: Coupons New Product Intro’s Nutrition Information What’s Hot and What’s Not Build Relationships

10. No Budget Necessary Just Listen and Talk! = Customer Relationships Are Where The Money Is! Let Us Rock Your Brand!