Int this special report we will delve into the three vital components that make up a successful home sale. If your goal is to sell your home for top dollar, as quickly as possible and for the least amount of hassle than you must have these key components.

1. the three
CRITICAL Components
of a
Successful Home Sale

2. Lets Define a Successful Home Sale
This may seem silly, but lets define a successful home sale. The definition for a successful
home sale can vary from seller to seller. But, a large majority of home sellers want the same
thing and this is who this report is geared towards.
And, what is that most home sellers want from the sale of their home?
• To sell their home quickly
• To sell their home for top dollar— usually the top priority for most home sellers
• To sell their home with the least amount of hassle and stress.

3. As a home seller if you make sure the three critical components fall in place you
will Sell Your Home Faster, for top dollar and with fewer hassles because you:
• Show Your Home to The Right Buyers
• Give Your Home the Broadest Buyer Appeal
• Make Your House Stand Out Compared to the Competition
• Highlight the best features of your home
• Let Buyers Actually Take Ownership of the Home as They View It
• Make Your Home Buyers More Pliable Throughout the Selling Process
• Make Negotiations Easier
• Head off Home Inspection Issues that May Scare a Buyer Away
• Prevent the hassle of countless showings month after month
• Allow you to concentrate on your move
• Allow Your to Move Forward with Confidence
When all 3 Critical Components Fall in Place

4. History shows the real estate community that the most successful home sales usual-
ly has these three component ins common.
It is important to note that to achieve the utmost success in selling your home you
cannot skip one of the components of the sale. The three components are inter-
twined and critical to each other.
I am also not going to lie and say that to get a successful sale as we defined is not
going to be a little work. But the work you do upfront will reap many benefits over
the life of the sale of your home.
What are the 3 Components?
• Properly Preparing Your Home for Sale
• Getting the Correct Price For Your Home
• Presenting or Marketing Your Home to Online Buyers
You can’t get top dollar for your home if you refuse to properly prepare your home
to compete in the market place.
You can’t sell your home quickly if you refuse to price your home at fair market
value.
You can’t have a relatively hassle free sale if you overprice your home and don’t
take the time to prepare your home for the market.
While you can certainly sell your home with out paying attention to these compo-
nents realize you might be giving up something.
The Three Components to a Successful Home Sale

5. We start with preparing your home for your real estate market. This is the first
step because the preparation of your home can also impact the ultimate sale
price of your home.
First and foremost, EVERY house should have a deep clean, thorough de-
cluttering and be completely de-personalized. These 3 steps should never be
skipped, on any home if you are looking for the maximum return on your home
upon a sale. Not only will these have a huge return, they are all free! It just
may require some time.
Next you are looking at if any major re-
pairs need and should be done. To
maximize your net proceeds upon clos-
ing realize you need to have the major
systems and structure of your house in
serviceable workable condition. A pre-
listing home inspection is a good step
to take.
Fresh paint of a current neutral pallet
will also give you large returns. Right
now greys are in. Nobody will com-
plain about a freshly painted neutral
wall color. And, that is just one more
item the home buyers can knock off
their to do list.
Home staging is a big buzzword. Consider a home staging consultation. A
home stager will certainly discuss with you the items above but will also make
suggestion about "merchandising your home".
Merchandising your home will make it more appealing to the buying pub-
lic. Home staging is about highlighting the attractive features of your home
and downplaying the negatives.
Properly preparing your home is critical to maximizing returns and can certain-
ly head off problems before they arise
Not only are you providing a turn key property, you are increasing value and
broadening the appeal of your home.
Preparation of Your Home

6. Getting the proper price on your home is the single most important factor in
getting your home sold in a reasonable amount of time and for top dollar. It
will also lessen your stress and frustration you will feel when your home is not
selling.
Determining the correct list price for your home in most cases is pretty straight
forward, but many times is clouded by misinformation and emotion.
Ways not to calculate value:
• Listening to your no it all neighbor about
what your house is worth
• Listing at what the Zillow Zestimate calulates
• Using your assessed value as market value
The proper pricing of your home is determined
by historical data. The data will include recent,
past history of similar homes that have sold in
your area.
Typically a real estate agent will prepare a com-
parative market analysis showing you the compa-
rable homes that were used. There will be a val-
ue range with an opinion of where you fall in that
range based on your homes criteria.
Overpricing your home will ultimately have a
detrimental effect on selling your home. Proper
pricing is 80% of selling your home.
No amount of preparation or marketing will sell a home if it overpriced. You
can get everything else right but get the pricing wrong and your home will stag-
nate on the market.
Pricing Your Home Properly

7. Presenting your home to the buying public is how you will market your
home. Most of this will fall on your REALTOR with the systems they
have in place.
While there is many aspects to marketing your home the single biggest
piece of marketing is high quality photographs.
Most of your marketing start with photography. It is key you have profes-
sional high quality real estate photography of your home.
Today’s buyers are image driven. No longer can you present out of focus,
dark, crooked photos of a home. Make your home compelling online and
you will get showings.
With the advancement of digital cameras and
digital photo processing it puts quality imaging
of a home in the hands of every real estate
agent/ home seller. Your agent may have taken
the time to learn the proper techniques or now
many agents are hiring professional to photo-
graph their listings.
Your home needs to be staged and properly pre-
pared for your listing photographs. A messy
home, with obvious need for repair will certain-
ly show in the listing photographs.
Once your home is properly prepared and photo-
graphed it is time for your REALTOR to use the
MLS, social media and other means to market
your home to the largest pool of ready and able
buyers for your home.
Presenting Your Home

8. Kevin Vitali
of
EXIT Group One Real Estate
978-360-0422
If your goal is to sell for top dollar, in the shortest amount of time with the least
amount of hassles, Call me today. The best home sales
usually require a few months of carefully planned preparation.
I have the experience to help you prepare your home properly, price it for the
market, and present it to the marketplace.