Are You Marketing with Meaning - Pecha Kucha
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Are You Marketing with Meaning - Pecha Kucha
- 1. Are you Marketing with Meaning? Or are you Lenny?
- 2. We’ve been at this game for years... 2
- 3. We’ll still put an ad anywhere... 3
- 4. ...and our customers can’t escape... 4
- 5. ...or can they? 5 66 150 8.8
- 6. We don’t even like our marketing 6
- 7. It’s time for us to evolve... 7
- 8. 8 ...because tomorrow isn’t guaranteed
- 9. The past and the future 9
- 10. Marketing that people choose to engage with Marketing that itself improves people’s lives
- 11. Solution 11 10 150
- 12. Connection 12 13 30
- 13. Achievement 13 8 30
- 15. ...isn’t doing much for public trust 15 4 31 10 The Harris Poll®, Oct. 08
- 16. But some companies are changing that... 16
- 17. ...and Marketing with Meaning today 17
- 18. Nothing is more meaningful than our products... 18 ...but what if our marketingwas equally meaningful?
- 19. The test... Will people choose to engage with my marketing? Does this marketing add value to people’s lives? Is this work meaningful...to me? 19
- 20. MarketingWithMeaning.com The Finale 20 Jonathan Richman @jonmrich Text HEALTHCARE to 50500
Notas do Editor
- Ephesus, world’s first “Advertisement” from around the year 0. Is said to be an advertisement for a brothel and pointing the way. And I always thought banking was the oldest profession.
- Ad-Air...company placing these ads outside of airports.
- 66% of DVR owners skip all or almost all commercials150 million phone numbers were signed up in less than 3 months (76% of Americans)8.8 million daily users of AdBlock plus
- 10 million site visits from tool in 3q08 alone$150MM in revenue by year 2
- $30 for 4 pack of glasses$13 for a 7oz pack (minimum 3)
- 30% of users come back more than once a weekGrew profit 8% in its first full quarter
- http://www.harrisinteractive.com/harris_poll/index.asp?PID=979INDUSTRIES THAT ARE GENERALLY HONEST AND TRUSTWORTHYBanks-31%Pharma -10%Oil-4%Banks remain high despite the near collapse of the banking system