2. What’s the Alternative
to productizing people on a Social Network?
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3. TRUST > Privacy
Social
An attitude of confident expectation that one’s
vulnerabilities will not be exploited
Business
Confidence that the value exchange is fair and
equitable and that loss of trust drives an
equivalent/proportional consequence on both
parties
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6. Developer Principles
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Open
Business
Model
No Covert
Profiling or
Tracking
Operational Principles
to foster a company culture that is trustworthy
Data
Minimiz
ation
(GDPR)
Private
by
Design
(GDPR)
Secure
by
Design
(GDPR)
7. Privacy Implementation
• 7 Principles of Privacy by Design
1. Proactive not Reactive, Preventative not
Remedial
2. Privacy as the Default Setting
3. Privacy Embedded into Design
4. Full Functionality – positive Sum, not Zero Sum
5. End-to-end Security – Full Lifecycle Protection
6. Visibility & Transparency – Keep it Open
7. Respect for User Privacy – Keep it User-Centric
• Underpins the GDPR
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8. The 8th Overriding
Privacy Principle
Treat all personal data and meta-data as
belonging to the customer
You are only a temporary custodian
Remember
Trust > Privacy!
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9. Re-empowering the Customer
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Transparency
(GDPR)
Remedy
(GDPR)
Control
(GDPR)
10. Innovation inspired by our
Privacy & Trust Model
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Co-Location
11. Innovation inspired by our
Privacy & Trust Model
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{Social}
Grandfather
{Business}
CEO
Who you are
Depends on where you are
Control your
Local Persona
13. Where’s the co-location money?
• Multiple localised engagement oriented
opportunities
– App subs– no ads, no ad blocking
– Ads - Contextual to co-location and real-time
• No profiling or location tracking to target the ads
– OTT service
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14. Our Business Opportunities
• One app – any event
– Enabled via Co-location tech
• Smart Cities
– Create localised digital engagement
– Connect trustworthy engagement to place
– 5G & Software Defined Networking
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IoTrust > IoThings
Intro self and Jacob
Thanks…Scott, Alexander, sponsors especially Ian Ferguson ARM, incl GDPR org
Vision for the Krowd app…….any crowd uses the Krowd to connect – REAL digitally enhanced social networking
Cannot compete with facebook – choose a social space they cannot enter – the real world social interaction as a service – computers as a tool SN not end in and of itself
…hope you are using The Krowd! – post questions there
Story/Alice
Not about privacy, but it’s a critical building block, its what you build on privacy that matters – that’s what will have value
For us its about Trust.. Actually being trustworthy which is very different, to create a digital space you’d happily let your children onto
Social – the more confident we are that our vulnerabilities won’t be exploited, the closer and more personal our interactions can become,
When we decided to connect people in crowds, we realised we needed to raise the bar on social trust – and forge a new digital social contract with our customers
But we are also a business – so we need to be clear what kind of trust based business model we need to foster – I’ll talk in more detail later on how we see the consequence issue addressed.
Facebook demands our price for using their service is to give up digital selves to them in return for access to their platform, we don’t believe that’s necessary anymore,
Cost models have changed, engagement potential has scaled – the only thing holding back people from full engagement socially is a lack of trust that their values are
fully respected in the social platform – that has to change to maximise the engagement opportunity. Instead of half the people in the world on a social network, lets get them all on one!
GDPR – fulcrum of opportunity change around which we can forge this new social and business contract
Empowerment – vision that GDPR is the fulcrum on which the empowerment agenda can pivot and be re-balanced
But Don’t read the law – focus on the principles that underpin it – I did not read the GDPR until last week…but I did study in detail what principles the GDPR
was trying to codify – just as we all need to codify those principles into our apps and company culture
I needed to build a model for trust in digital engagement
Model for trust – this is what we built
These are foundational – the bottom row of the model
Mention no privacy settings in app – result of PbD – privacy settings are a privacy fail!
We were able to summarise our privacy policy in 8 1 line statements. Nothing to hide makes it simple to communicate.
Follow these principles and you’ll have few problems with the GDPR
Note the mention on meta-data – the data I collect about how you use my service can be deeply insightful – it needs to be treated as belonging to the customer not the business,
So while you can have access to it while they are a customer, you must de-identify it the moment they are no longer a customer and especially if they exercised their right to
delete their personal data
Transparency: SAR – but why wait to be asked! Publish it, including the metadata – at least the data types, plus how its used plus how you secure it, data minimization makes this easy.
Control: Informed Consent – take it to the UI, make sure every action does no more than it intuitively conveys via the UX
Remedy: Right to delete and portability – most important of all
The internet forces us to homogenise who we are in some social platforms – or to choose different platforms for different uses,
But there are far more nuances to who we are than social and business, which is why we have started with 10 different personas
HOPEFULLY – we are defining a trustworthy social platform by following this model
Feedback so far is good
Co-location creates the opportunity to stop thinking about digital marketing through targeting and profiling, but instead to use place and time and co-location to create more realtime relevant content or engagement contextual to the localised business.
We would be crazy to think about an IoT unless we develop and Internet of Trust
My give this framework and willing to help people use it
If we all followed this model, the Internet would be a better place for may daughter, indeed all our children
