2. • One of the oldest and basic forms of
communication.
• One billion people in the world read a newspaper
every day.
• Includes
– Newspapers, Weeklies, Magazines, Monthlies,
Banners & Graphics, Posters
• Ability to Reach A Wide Audience.
• Provides information and transfers
knowledge.
• A longer impact on the minds
of the reader
Print Media
3. – The development of digital technology bought a
tremendous change in the printing industry During
the 1990s.
– Printing became more cost-efficient and alterations
were easily executed.
– Industry professionals turning to online options to
accomplish advertising and marketing objectives
Print Media
5. • Jagran Prakashan Ltd.,
• HT Media Ltd.,
• D B Corp Ltd.
• Malayala Manorama Ltd.
• Bennett, Coleman and Co. Ltd.
• Amar Ujala Publications Ltd.
• Lokmat Media Limited
• Ananda Publisher
Print Media
6. • The first Indian media The
Bengal Gazette in 1780 by James
Augustus Hickey under the
British Raj.
• Other newspapers like
–The India Gazette,
–The Calcutta Gazette,
–The Madras Courier (1785)
–The Bombay Herald (1789)
• The Bombay Samachar, in 1822
printed in Gujarati, is the oldest
Asian newspaper still in print.
• The Times of India founded in
1838 as The Bombay Times and
Journal of Commerce by Bennett,
Coleman and Company.
Print Media
12. • Print Media has been nicknamed as ‘News Monger’
or the fourth Estate.
• Extends beyond the political system and becomes
engrained in the public consciousness over time.
• Supplying the political information that voters base
their decisions on.
• Identify problems in our society and serve as a
medium for deliberation.
• Serve as watchdogs that we rely on for uncovering
errors and wrongdoings by those who have power.
• The role of media in a democracy is as crucial as
that of the politicians and should never be
underestimated.
• Print media works as a bridge between the
government and the people.
Print Media
15. • Owned by individuals, government, group of
individuals, etc.
– The reasons for ownership may be to use the
medium to achieve political goals
– The media become agents of propaganda that
will not publish something against the owners.
• The control of mass media means the checks
and controls of the media which is based on
legal demands, the influence of proprietors,
restrictions on what to publish or what not to
publish, observance of the regulatory bodies’
stipulations, etc.
• This control to a great extent affect what
their editorial contents should eventually be.
– Government control
– Advertisers control
– Private media proprietors’ control
Print Media
16. Dainik Saamana
– a ‘must read’ for many in Maharashtra for a long
time.
– Editor, Bal Thackeray since 1989 did not get the kind
of coverage he thought he and his party deserved.
– More so because, as he had always lamented that
though he was fighting for the cause of the Marathi
manoos even the Marathi newspapers were critical of
him and the Sena.
– When Dainik Saamana was launched and became a
remarkable hit with the Sevaks
– A successful example of a political mouthpiece.
• Other well-known examples of Individuals who ran
or run their own newspapers with an intent to boost
their personal politics are
– Vilasrao Deshmukh’s Latur-based Ekmat,
– Kamal Kishore Kadam’s Lokpatra,
– the Darda family their Lokmat.
Print Media
17. Jaya TV controlled by
Tamil Nadu State Chief
Minister Jayalalithaa
Jayaram.
Sun TV led by former
Telecommunications
Minister Dayanidhi
Maran.
Shobhna Bhartia,
Chairperson and Editorial
Director of the Hindustan
Times, a Congress Party
Parliamentary member.
A popular national TV news
channel owned by editor
Rajat Sharma, open about his
lobbying interests and
support Bharatiya Janata
Party (BJP).
Chandan Mitra, the editor
of Pioneer newspaper in
Delhi, and veteran Indian
journalist and author M. J.
Akbar, are members of
BJP.
Arun Shourie, former
editor of the Indian
Express newspaper, is a
public BJP sympathizer.
Print Media
20. • Freedom of the press is the principle that
communication and expression
• Absence of interference from an overreaching state
• Fear of losing jobs, politics, and
self-censorship are suffocating media freedoms.
• As of 2017, India ranked 136 on the World Press
Freedom Index, slipping 3 points from the year
before.
Print Media
23. • One of the most respected
television journalists in
India, Sardesai
was forced to exit CNN
IBN, a news channel, he
had helped build from
scratch. With business
interests aligning
themselves with pro-
market Modi and his
Bharatiya Janata Party.
• The latest victim is Krishna
Prasad, editor of influential
news magazine Outlook,
who was abruptly removed
after an investigative report
critical of the BJP’s
ideological parent
organization, the Rashtriya
Swayamsewak Sangh
(RSS).
Print Media
24.
25. • A statutory body in India that
governs the conduct of the print and
broadcast media.
• First set up in the year 1966 by the
Parliament
• Object of preserving the freedom of
the press and of maintaining and
improving the standards of press in
India.
• The present Council functions under
the Press Council Act 1978.
• Quasi-judicial body which acts as a
watchdog of the press.
• Empowered to hold hearings on
receipt of complaints and take
suitable action where appropriate.
Print Media
26. Chairman
28 members
20 Members
Editor of
Newspapers (6)
Working Journalists
(7)
Owner & Managers
of Newspapers (6)
Manager of News
Agencies (1)
5 Members
Speaker of Lok
Sabha
Chairman of Rajya
Sabha
3 Members
Nominees of
University Grants
Commission
Bar Council of
India
Sahitya Academy
A retired judge of the
Supreme Court of India.
Print Media
27. • The members serve on the
Council for a term of three
years.
• Justice Chandramauli
Kumar Prasad is Chairman
of the Council as of 2015.
• The Council is funded by
revenue collected by it as
fees levied on the registered
newspapers in the country
based on their circulation.
• No fee is levied on
newspapers with a
circulation of less than 5000
copies.
• The deficit is made good by
grants by the Central.
Print Media
28. •To help newspapers and news agencies to maintain their
independence
•To build up a code of conduct for publications.
•To ensure the maintenance of high standards of public taste.
•To encourage the growth of the sense of responsibility and public
service among journalist.
•To keep under review any development of news of public interest
and importance.
•To keep under review cases of assistance received by an individual,
association, of persons or other organization
•To undertake studies of foreign newspapers and their circulation
and impact.
•To promote a proper functional relationship among all classes of
persons
•To concern itself with the developments which may affect the
independence of the Press
•To understand such studies, regards to any matter referred to it by
the Central Government.
Print Media
29. Complaints received - 8939 (out of which
6246 were against the press)
• Major Complaints against the press
– Publication of unverified and abusive
language
– Printing of obscene pictures
– Communal and casteist writings
– Attempts to inflame communal passion
– Refusal to publish replies
– Encroachment on privacy
– Distorted and Prejudiced reporting
– Suppression of facts
– Sensational and misleading headings
– Malicious reporting and writing
Print Media
30. • Complaints made by the press against government
administration/police/politicians/publicity dept –
– False and malicious charges
– False arrests and detentions in police custody
– Threats to life and property
– In action of police on complaints filed by journalists
– Threats to life, liberty, and property
– Suspension and cancellation of advertisements.
– Withholding of or reduction of news print quota.
– Stoppage of electricity and water supply
– Raids and attempts to demolish newspaper offices.
– Seizure of copies and their destruction
Print Media
32. A European survey showed
• 23% of the interviewed consumers of 13 countries
were print users who use digital media with certain
regularity.
• 46% usually merge print with digital.
• 19% were digital media users with positive opinion
on print media
• 12% were digital users with no interests or positive
attitude towards print media.
In America,
• 98% of consumers get their mail the same day it is
delivered
• 77% check it immediately.
• 70% of Americans prefer to read on paper and
67% prefer printed materials over digital.
Print Media
36. • At the end of the day, print media popularity is not
dead and it continues to generate amazing leads for
companies all over the world.
Print Media
“The role of journalism should be service.
The Press is a great power, but just as an
unchained torrent of water submerges the
whole countryside and devastates crops,
even so an uncontrolled pen serves but to
destroy.”
-Mahatma Gandhi