The document summarizes a business plan for a bakery venture. It outlines the bakery industry in India, the company's mission and vision, products and services like customized bakery items and home delivery. It discusses strengths like new varieties and opportunities like mobile apps. It presents the business model of partnering with eateries and a delivery app. Promotion strategies include flyers, bloggers and exhibitions. Setup costs include the app, licenses, staff and equipment. Funding of Rs. 600000 is needed with equal contribution from all partners.
2. SECTOR INFORMATION
• The bakery segment in India can be classified into the three broad segments of bread,
biscuits and cakes.
• India’s organized bakery sector produces about 1.3 millions tons of bakery products
(out of three million tons) while the balance is produced by unorganized, small-scale
local manufacturers.
• The bakery industry has achieved third position in generating revenue among the
processed food sector. The market size for the industry was pegged at $4.7 billion in
2017, and is expected to reach $7.6 billion by 2018.
3. COMPANY’S OBJECTIVE
MISSION
We are passionate about baking which tastes great and makes every
eating experience more satisfying and we dedicate each day to exceed our
customer’s expectations one order at a time.
VISION:
To provide baked food of exceptional quality and taste to every household
in India.
4. Our Unique Selling Proposition
• Customized bakery items
• Quality and freshness
• Production from scratch
• Gluten Free
• Innovating new recipes
5. PRODUCT & SERVICES OFFERED
• Bakery Products (cakes, muffins, cupcakes, biscuits, etc.)
• Home delivery
• Party Orders
6. SWOT ANALYSIS
New and different varieties of cakes and pastry or bread
Customized Products
Party Packages
Mobile App
Customer Loyalty Program
Lack of experience
Already established brands
Limited Menu
Popularity of customized products
Expansion of product line
Economic downturn
Competitors
SWOT
STRENGTH
OPPORTUNITIES
WEAKNESS
THREATS
7. BUSINESS MODEL
• Partnership
with eateries
• Hiring
delivery
providers.
• Managing
delivery and
payment
process.
• An app where
you can design
your own cakes
and cupcakes
and we deliver
• Party
Organizing
• Stores that
sell materials
of bakery.
• Hotels
• Fruit Store
• Local
restaurants
and shops
• Technology
• Mobile app
• Website
• Quality
Service
• Trust
• Children
• Adults
• Equipment
• Advertisement
• Suppliers of food and decoration and
materials
• Employees Salary
• Party organizing
• Sale of bakery items
• Bakery Classes
8. PROMOTION STRATEGY
• Flyers
• Food bloggers
• Showcasing the products in food exhibition
• Business Connections
• Use of social media
9. SET UP COST
• Mobile App Building
• Licensing
• Manpower
• Kitchen Equipment
• Marketing
