As a team we were asked to research and discover the business of Ferrari. This is shared for the branding aspect of the powerpoint presentation. Fall 2009.

1. Colin Cento Kate Lombardi
Ben Santiago Kristy Haefelin

2. Enzo Ferrari and Luigi Chinetti
Racecar driver for Alpha Romeo in
1930s
Founded Ferrari with Luigi Chinetti in
1946
Enzo was the soul and Luigi was the
brains behind the business
Europe was recovering from WWII so
Ferrari focused on the United States
1948 – First production Ferrari
166MBarchetta

3. The Quintessential Ferrari – 275
Introduced in 1964
First road car to be suitable for racing
Birth of the Grand Tourismo (GT) Class
Helped build Ferrari’s reputation
GTO vs GTB
Pininfarina

4. One of the Greatest Cars Ever Made
Ferrari F40 40th Anniversary Ferrari (1987-1992)
Enzo Ferrari’s last car MSRP: $250,000
Twin Turbo V8 First Production Car Capable of 200 mph

5. Management of Service/Manufacturing
Maranello, Italy
4,700 cars built per year
Large proportion built in house
Machine/Casting Shop
3,000 workers
One person per engine
Working environment
Linking creativity to quality
Many facilities
Visionary planning

6. The Ferrari Culture: Quality Is Key
Environmental Culture
Exotic Italian factory
Trees and exotic scenery
Models everywhere
Building for every department
Organizational Culture
Strict working hours for precision
Keeps owners involved with
racing events

7. Ferrari’s Ethics
Precision Quality Exclusivity
True Enthusiast Racing Heritage Giving Back

8. Ferrari World
Where Passion and Soul Come To Life
Located In Abu Dhabi, UAE Formula Rossa
Largest Indoor Structure Realistic Ferrari Experience
Latest Theme Park Technology Opened in 2010

9. Ferrari.com
Easy to navigate Member login for exclusivity
Latest News Menu is clear and simple

10. The Current Ferraris
599 612
California 458 Italia

11. Ferrari 458 Italia: Calling All Challengers
Introduced in 2009
Current benchmark of its class
Only rear engine Ferrari currently
made
MSRP: $230,000

12. Books Used For Research
Ferrari: The Road From Maranello
Denis Adler
(Foreword by) Luigi Chinetti, Jr.
Ferrari: The Man, The Machines
Stan Grayson
Enzo Ferrari 50 Years of Motoring
PieroCasucci
Enzo Ferrari: The Man, The Cars, The Races
Brock Yates