1. International Business Communication
Oral Presentation - Kristýna Krulišová

2. Coming soon to Norway

3. Coming soon to Norway
within 3 years

4. Coming soon to Norway
within 3 years

5. Coming soon to Norway
within 3 years

6. Starbucks Corporation
an international coffee
and coffeehouse chain
largest coffeehouse
company in the world
based in Seattle, Washington

7. Starbucks history
1971 started as a store by selling coffee beans
in Seattle‘s Pike Place Market
Howard Schultz joined the company, and after
a trip to Milan, advised that they should
sell coffee and espresso drinks as well as beans.
Expand beyond Seattle, first to the rest of the
United States, then further a field.
Starbucks becomes a publicly traded company.

8. Starbucks Corporate Identity
Corporate name Corporate logo
• comes from Herman
Melville’s Moby Dick, a
classic American novel
about the 19th century
whaling industry.

9. Starbucks Corporate Identity
Corporate name Corporate logo
• comes from Herman
Melville’s Moby Dick, a
classic American novel
about the 19th century
whaling industry.

10. Starbucks Corporate Identity
Corporate name Corporate logo
• comes from Herman
Melville’s Moby Dick, a
classic American novel
about the 19th century
whaling industry.

11. International Expansion
In 1984 –opened the first locations outside Seattle in
Vancouver and Chicago
The first Starbucks location outside the North America
was opened in Tokyo, Japan, in 1996.
Currently Starbucks is present
with 17,009 stores
in 50 countries
including over 11,000 in the United States,
over 1000 in Canada, and over 700 in the UK.

12. International Expansion

13. International Expansion

14. International Expansion

15. International Expansion

16. International Expansion

17. International Expansion

18. International Expansion

19. International Expansion

20. International Expansion

21. International Expansion

22. International Expansion

23. International Expansion

24. International Expansion

25. International Expansion

26. International Expansion

27. International Expansion

28. International Expansion

29. International Expansion

30. Starbucks offer
drip brewed coffee
espresso-based hot drinks
other hot and cold drinks
coffee beans
salads
hot and cold sandwiches
and panini
pastries, snacks
mugs and tumblers

31. Facts About Starbucks
Revenues of $10.7 billion last
year and 17,009 shops in 50
countries, Starbucks is clearly
the world's top coffee retailer.
The coffee giant celebrated its
40th anniversary this month
but it shows no signs of
slowing down.

32. Facts About Starbucks
The brand is so well
recognized all over the world
it doesn't even put its name
on its cups anymore.
The average Starbucks
customer visits the store 6
times per month while a loyal
20% of customers go to the
stores 16 times per month

33. Facts About Starbucks
Starbucks had 137,000
employees or "partners" as
they call them in 2010.
This is twice the population of
Greenland.
It opened its first store in
Beijing in 1999 and there are
now 376 stores in China. They
expect to reach 1000 by 2015.

34. Facts About Starbucks
A Starbucks grande coffee has
320 milligrams of caffeine,
over four times the amount of
caffeine in a Red Bull.
The Starbucks cinnamon chip
Scone has more calories than
a McDonald‘s quarter
pounder with 480 calories.

35. Facts About Starbucks
Starbucks uses over 93 million
gallons of milk per year,
enough to fill 155 Olympic-
sized swimming pools
Starbucks uses 2.3 billion
paper cups per year.

38. Thank you for your attention.