11. #pubcon@schachin
70% of Users 18-34 Take Their Phones to BedMillennials are pretty much terrified to live without
their cellphones nearby. When leaving the house,
about 62 percent of people would rather forget their
wallet at home than their cellphone. Communicating
digitally is preferred over in-person conversations,
with text messages rounding out the best way to chat
with friends.
http://www.newsweek.com/everyone-plays-their-phone-while-sitting-toilet-688726
13. #pubcon@schachin
70% of Users 18-34 Take Their Phones to Bed
https://www.thinkwithgoogle.com/marketing-resources/micro-moments/micromoments-guide-pdf-download/
Micromoments.
29. #pubcon@schachin
Rank Brain
Uses Entities & Known Relationships
Person, Place, Thing = Noun = Entities.
Nouns or Persons/Places/People/Things are what we call entities.
Entities are known to Google and their meaning is defined in the
databases Google references.
30. #pubcon@schachin
Rank Brain
Uses Entities & Known Relationships There is no optimizing for
Rank Brain and why would you want to?
Rank Brain Queries = Query (User) Intent to SERPs = weak association.
Bringing irrelevant or weak traffic.
38. #pubcon@schachin
Mobile First Indexing
Mobile First Indexing
• One Index
• Mobile Crawler will be used for all sites
• Mobile Content will be used for ranking
• Mobile SERPs
• Desktop SERPs
• AMP NOT a factor in mobile first indexing
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
40. #pubcon@schachin
If you do not have the content on your mobile site, the
site cannot be found for it even in desktop.
41. #pubcon@schachin
Mobile First Indexing
• If you have a mobile m. site
• Make sure to verify this site in Google Search console
• Very important to have your canonicals set up right.
• USE Mobile Moxie’s guide
• If you have a responsive site
• No changes needed
• If you have AMP only
• You will be evaluated on your desktop content, but mobile friendly boost
46. #pubcon@schachin
• Accelerated Mobile Pages
• AMP will always replace your Mobile Page
• AMP rankings are based on your site value
• There are no boosts for AMP EXCEPT where a carousel exists
• For news sites, the carousel in Google Organic you can follow
progress https://www.ampproject.org/
AMP – What you need to know.
48. #pubcon@schachin
• Accelerated Mobile Pages
Mobile First, but not Mobile ONLY
• Desktop users are a powerful purchasing group with more
money to spend.
• Mobile FIRST is HIGHLY NICHE SPECIFIC
• you can follow progress https://www.ampproject.org/
Some Considerations.
49. #pubcon@schachin
• Accelerated Mobile Pages
Mobile is affected by the
Context, Location, and your Connection.
• you can follow progress https://www.ampproject.org/
Some Considerations.
50. #pubcon@schachin
• Accelerated Mobile Pages
When is your site most used by mobile users?
• Case Study: News site that has mostly desktop users between
the hours of 8am-3pm
• KNOW where you your users are!
• you can follow progress https://www.ampproject.org/
Some Considerations.
51. #pubcon@schachin
• Accelerated Mobile Pages
Make sure you know what they are doing on your site
• Example. Are your users using mobile for reviews and
desktop for purchases?
• you can follow progress https://www.ampproject.org/
Some Considerations.
https://www.statista.com/topics/2479/mobile-search/
52. #pubcon@schachin
• Accelerated Mobile Pages
Remember most users touch 3+ devices BEFORE they
complete their interaction with your site.
Especially eCommerce.
• you can follow progress https://www.ampproject.org/
Some Considerations.
53. #pubcon@schachin
• Accelerated Mobile Pages
Mobile is a Must, but it is not the ONLY Bucket.
Know your audience AND their behaviors.
Do not neglect your desktop users.
Do not assume your mobile users behaviors.
• you can follow progress https://www.ampproject.org/
Some Considerations.
54. #pubcon@schachin
• Accelerated Mobile Pages
You know what happens when
we ass-u-me.
Research. Research. Research.
Then strategize.
• you can follow progress
https://www.ampproject.org/