The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative. Education leaders can leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on the 3 Ps: policy, procedures, and professional development. Learn more in the book Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity, and on kristinmagette.com

1. Embracing
Social Media
Managing risk & leveraging opportunity
at Eudora Schools
@kmagette
#EmbraceSocial

2. Our back story
•Formal vs. informal presence
•Missing opportunities
•Concerns & fears
@kmagette
#EmbraceSocial

4. Risk management
3 Ps
@kmagette
#EmbraceSocial

5. policyexpectations & consequences
This policy applies to all social media activities by district employees, including but not limited to the use
of blogs, forums, social networking sites (e.g. Facebook, Twitter, LinkedIn, Google+, Flickr, Tumblr and
YouTube) and any other web-based communications on publicly available sites.
These activities are encouraged to take place in a classroom or
school office setting so long as such activities do not detract from
the employees' effectiveness or other job duties.
When participating in social media activities, even off duty and off premises, such activities must not
violate any Board policies or otherwise interfere with the employee’s or co-workers’ job performance.
The Board expects all employees to exercise professionalism and
good judgment in any social media activities, as outlined in the
Social Media Guidelines for District Employees. Furthermore, any social media
activities must comply with all applicable laws including, but not limited to, anti-discrimination, anti-
harassment, copyright, trademark, defamation, privacy, securities, and any other applicable laws and
regulations.
Any violation of this policy, of the Social Media Guidelines for District Employees, or of any Board policies
or procedures as a result of social media activities, may result in corrective action, up to
and including termination.
The superintendent is responsible for recommending social media guidelines for approval by the Board.
@kmagette
#EmbraceSocial

6. proceduresorganize the chaos
• Who’s representing some part of your
district on social media?
• How can people find these accounts?
• Who supports & monitors employee use?
• What about issues of confidentiality?
• What should an employee do if
something uncomfortable or negative
comes up?
@kmagette
#EmbraceSocial

7. @kmagette
#EmbraceSocial

8. professional
development
• Training & supporting ALL employees
to ensure a positive experience
• Encouragement & leadership via
Social Media Champions
• Ongoing reminders & opportunities
for professional learning
being smart & seizing opportunity
@kmagette
#EmbraceSocial

9. The ugly
•Community guidelines
•Monitoring and interacting
•Humility and vulnerability
•Letting it burn itself out
@kmagette
#EmbraceSocial

10. Community guidelines
@kmagette
#EmbraceSocial

11. Monitoring & interacting
@kmagette
#EmbraceSocial

12. Humility & vulnerability
@kmagette
#EmbraceSocial

13. @kmagette
#EmbraceSocial

14. Let it burn
itself out
@kmagette
#EmbraceSocial

15. Enjoy the ride!
•Communication
•Professional development
•Teaching & learning
@kmagette
#EmbraceSocial

16. Communication
@kmagette
#EmbraceSocial

17. Communication
@kmagette
#EmbraceSocial

18. Communication@kmagette
#EmbraceSocial

19. Communication
@kmagette
#EmbraceSocial

20. Communication
@kmagette
#EmbraceSocial

21. Communication
@kmagette
#EmbraceSocial

22. Professional development
@kmagette
#EmbraceSocial

23. Professionaldevelopment
@kmagette
#EmbraceSocial

24. Professionaldevelopment
@kmagette
#EmbraceSocial

25. Teaching & learning
@kmagette
#EmbraceSocial

26. Teaching&learning
@kmagette
#EmbraceSocial

27. Teaching & learning @kmagette
#EmbraceSocial

28. Teaching & learning @kmagette
#EmbraceSocial

29. Teaching & learning @kmagette
#EmbraceSocial

30. Teaching & learning @kmagette
#EmbraceSocial

31. Resources
•Social media directory for our district:
http://bit.ly/1ETwVqw
•Our staff page includes policy, guidelines
and form to use social media for work:
http://bit.ly/1GjjwPY
•Parent help & empowerment:
http://bit.ly/1M2gDkH
@kmagette
#EmbraceSocial

32. Kristin Magette
Director of Communications
Eudora Schools
kristinmagette@eudoraschools.org
785-542-4910
linkedin.com/in/kristinmagette
kristinmagette.com
Contact me!
@kmagette
#EmbraceSocial