We had a chat with Michele Linn from Content Marketing Institute. She gave all her best tips and tricks on how to excel at content marketing. Besides the tips and tricks, we also talked about: - The do's and don'ts of content marketing - How to interact with your customers through content marketing - The most common mistakes - and what to avoid - The future of content marketing We putted it all together, and it ended up with "The Success Formula for Content Marketing".

1. The Success Formula
For Content Marketing
Based on an interview with Michele Linn – Content Marketing institute

2. Differentiate your content.
No one wants to read a story
they have read a thousand
times before.

3. Where to even begin?
1) Find out where and how you
differentiate from your competitors.
2) Identify your passion;
what you do has to be fun for you –
otherwise, it will reflect on your content.

4. 1) Find out what your
customers want to know
more about.
2) Find out what questions
your customers
frequently ask and what
doubts they most
commonly have.
3) Read the Success
formula and find out how
Michele Linn does this.

5. “When deciding what
platform to use, commit to
one single platform, say
videos, and stick to that
one platform; focus on
building an audience there
– then you can move on to
other platforms
afterwards.”
– Michele Linn

6. 1) Trello
2) Evernote
3) Buzzsumo
4) Pomodoro
Read how Michele takes
advantage of these tools
here.
Tools that can help you get
organized, stay focused, and
find trending topics:

7. The
End
This was a sneak peak on what
you get in the Success Formula
For Content Marketing.
You can read the entire
success formula here:
The Success Formula For
Content Marketing
The Success formula consists of the
following:
1) Where to even begin?
2) The most helpful tools
3) The most common mistakes – and
what to avoid
4) How to find the perfect topic that
your audience will love
5) When is the content great?
6) Creating that cathy headline
7) Getting help from a freelancer – tips
and tricks
8) Where is content marketing
heading in the future?