Hybrid How To: From DIY to HiFi

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Kristi Casey Sanders, CMP, CMM, DES, HMCC

Thinking about ways you can connect your face to face meeting with a virtual/remote viewing audience? Here are some tips on technology, meeting design, AV troubleshooting, offsetting costs and engaging your audience 365 days a year. Presented to MPI North Florida audiences in Tallahassee, Gainesville and Jacksonville simultaneously. To watch a rebroadcast of this hybrid event, visit http://www.livestream.com/planyourmeetings. For more tips on planning better meetings and events, visit http://www.planyourmeetings.com.

Tecnologia Aperfeiçoamento pessoal

HYBRID EVENT HOW-TO
From DIY to Hi-Fi

@PYMLive #yaypym

Hybrid is the new “GREEN”

@PYMLive #yaypym

The No.1 Concern

No one will come to my event if
they can attend virtually.

@PYMLive #yaypym

People need people
(and experiences)

@PYMLive #yaypym

Hybrid Events Grow Attendance
Cisco Live 2009 vs 2010
40000
35,000
90-95% were
first-timers 30000
F2F Attendees
Virtual Attendees

31-34% were 20000

more likely to +35%
attend F2F 10000

0
2009 2010
Source: InExpo.com Cisco Case Study
@PYMLive #yaypym

Did you know...?
Yes No
80

78% would still 60

attend virtually 40

20

0
Would you have attended virtually?

Source: Measuring and Maximizing the Impact of a Hybrid Event Virtual Edge Study @PYMLive #yaypym

If no virtual option existed
Yes No

100

Only 7% would 75

attend F2F
50

25

0
Would you have attended F2F?
Source: Measuring and Maximizing the Impact of a Hybrid Event Virtual Edge Study
@PYMLive #yaypym

If you want this to work, think:
What’s right for your group?

Image courtesy of Emilie Barta

@PYMLive #yaypym

How will you welcome people?
What’s the experience?

@PYMLive #yaypym

Educate your speakers and
on-site AV crew

@PYMLive #yaypym

Don’t forget!
Who’s moderating?

@PYMLive #yaypym

How I spent my
Valentine’s
Day
Or: How I learned to Livestream to
Facebook in 10 minutes ...

@PYMLive #yaypym

WHAT WE WANTED
MediaSite by SonicFoundry,
operated by Global Presentations

@PYMLive #yaypym

WHAT WE WERE GETTING
Major Skype sadness :(

@PYMLive #yaypym

SOLUTION?
Pure awesomesauce (and it cost about $30)
1

2

Livestream.com
Livestream Procaster
3
Speedtest.net
Firewire cable ($30)
@PYMLive #yaypym

DIY
Laptop & webcam

Livestream.com,
Ustream.tv, Twitcast.me

Skype.com, Vivu.tv,
Oovoo.com, Google+
hangouts on air

Screencast-o-Matic

YouTube.com, Blip.tv,
Vimeo.com
Image courtesy of Emilie Barta

@PYMLive #yaypym

Hi-Fi Broadcast/stream/host:

MediaSite by
SonicFoundry.com

Telenect.com
Virtual environments/
online portals

Inxpo.com

Unisfair.com

Virtualiscenter.com

@PYMLive #yaypym

Don’t forget!
DIY speed
Stay wired. Keep updating.
900 kbps out

2-3 mbps in

HiFi speed
5-15 mbps out

5-15 mbps in SPEEDTEST.NET

OFFSETTING COSTS
Ideas

@PYMLive #yaypym

OFFSETTING COSTS
How will you pay for everything?

Image courtesy of
SonicFoundry.com

Ways to engage all year
Storify.com

CoverItLive.com

Instagram & Pinterest

On-demand video content

Facebook/forums

Twitter/hashtags

@PYMLive #yaypym

Now that you have some ideas

What virtual elements will you add to your
events this year?

@PYMLive #yaypym

Educational resources
VirtualEdgeInstitute.com (whitepapers & webinars)

PlanYourMeetings.com (advice & best practices)

SonicFoundry.com (on-demand & live webinars)

InteractiveMeetingTechnology.com (case studies)

EmilieBarta.com (host/emcee)

@PYMLive #yaypym

THANK YOU!
And stay in touch!

Image courtesy of Emilie Barta

@PYMLive #yaypym

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1. HYBRID EVENT HOW-TO From DIY to Hi-Fi @PYMLive #yaypym

2. Hybrid is the new “GREEN” @PYMLive #yaypym

3. Are you experienced? @PYMLive #yaypym

4. The No.1 Concern No one will come to my event if they can attend virtually. @PYMLive #yaypym

5. People need people (and experiences) @PYMLive #yaypym

6. Hybrid Events Grow Attendance Cisco Live 2009 vs 2010 40000 35,000 90-95% were first-timers 30000 F2F Attendees Virtual Attendees 31-34% were 20000 more likely to +35% attend F2F 10000 0 2009 2010 Source: InExpo.com Cisco Case Study @PYMLive #yaypym

7. Did you know...? Yes No 80 78% would still 60 attend virtually 40 20 0 Would you have attended virtually? Source: Measuring and Maximizing the Impact of a Hybrid Event Virtual Edge Study @PYMLive #yaypym

8. If no virtual option existed Yes No 100 Only 7% would 75 attend F2F 50 25 0 Would you have attended F2F? Source: Measuring and Maximizing the Impact of a Hybrid Event Virtual Edge Study @PYMLive #yaypym

9. If you want this to work, think: What’s right for your group? Image courtesy of Emilie Barta @PYMLive #yaypym

10. What’s your budget? @PYMLive #yaypym

11. How will you welcome people? What’s the experience? @PYMLive #yaypym

12. Educate your speakers and on-site AV crew @PYMLive #yaypym

13. Don’t forget! Who’s moderating? @PYMLive #yaypym

14. How I spent my Valentine’s Day Or: How I learned to Livestream to Facebook in 10 minutes ... @PYMLive #yaypym

15. WHAT WE WANTED MediaSite by SonicFoundry, operated by Global Presentations @PYMLive #yaypym

16. WHAT WE WERE GETTING Major Skype sadness :( @PYMLive #yaypym

17. SOLUTION? Pure awesomesauce (and it cost about $30) 1 2 Livestream.com Livestream Procaster 3 Speedtest.net Firewire cable ($30) @PYMLive #yaypym

18. DIY Laptop & webcam Livestream.com, Ustream.tv, Twitcast.me Skype.com, Vivu.tv, Oovoo.com, Google+ hangouts on air Screencast-o-Matic YouTube.com, Blip.tv, Vimeo.com Image courtesy of Emilie Barta @PYMLive #yaypym

19. Hi-Fi Broadcast/stream/host: MediaSite by SonicFoundry.com Telenect.com Virtual environments/ online portals Inxpo.com Unisfair.com Virtualiscenter.com @PYMLive #yaypym

20. Don’t forget! DIY speed Stay wired. Keep updating. 900 kbps out 2-3 mbps in HiFi speed 5-15 mbps out 5-15 mbps in SPEEDTEST.NET

21. OFFSETTING COSTS Ideas @PYMLive #yaypym

22. OFFSETTING COSTS How will you pay for everything? Image courtesy of SonicFoundry.com

23. Ways to engage all year Storify.com CoverItLive.com Instagram & Pinterest On-demand video content Facebook/forums Twitter/hashtags @PYMLive #yaypym

24. Now that you have some ideas What virtual elements will you add to your events this year? @PYMLive #yaypym

25. QUESTIONS? @PYMLive #yaypym

26. Educational resources VirtualEdgeInstitute.com (whitepapers & webinars) PlanYourMeetings.com (advice & best practices) SonicFoundry.com (on-demand & live webinars) InteractiveMeetingTechnology.com (case studies) EmilieBarta.com (host/emcee) @PYMLive #yaypym

27. THANK YOU! And stay in touch! Image courtesy of Emilie Barta @PYMLive #yaypym

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