The document discusses visualizing data on the return on investment of higher education. It notes that many Americans must decide whether to pursue higher education each year while considering the costs. The average cost for a 4-year degree at a public university is $17,860, while a private university is much higher at $39,518. The document aims to help students and families make informed decisions by visualizing college cost and financial aid data to compare options and see expected returns through income potential. It analyzes data from the College Scorecard on college statistics, student loan amounts, and average incomes to create visualizations with Tableau.