Domino's Pizza Survey

1. CONSUMER SURVEY ON “DOMINOS
PIZZA”
PREPARED BY
KRISHNAA. NARULKAR

2. INTRODUCTION
• Founded in 1960
• Domino’s is the second largest pizza restaurant chain in the world, with more than 14,400
locations in over 85 markets.
• Domino’s sell more than 1.5 million pizzas each day throughout our global system.
• They handcraft and serve quality food at a competitive price, with easy ordering access and
efficient service which are aided by their technology innovations.
• They are committed to bringing fun, happiness and convenience to lives of our consumers
by delivering delicious pizzas to their doorstep and their efforts are aimed at fulfilling this
commitment towards a large and ever-growing guest base.
• They are committed to bringing fun, happiness and convenience to lives of our consumers
by delivering delicious pizzas to their doorstep and their efforts are aimed at fulfilling this
commitment towards a large and ever-growing guest base.

3. OBJECTIVE OF STUDY
• To study consumer behaviour.
• To study factors influencing consumer behaviour.
• To know source of consumer preferences.
• To examine purchasing behaviour of the consumer.
• To know the consumer satisfaction in pricing factors.
• To know the consumer satisfaction in delivery of their order.
• To give suggestions to the company to improve their service.

4. SCOPE OF THE STUDY
• The area of study is limited to the segment selected within Goa, Bangalore and others
regions of India.
• The required data was collected from 100 respondents by means of well-structured
questionnaires.

5. RESEARCH METHODOLOGY
• Primary data
• Secondary data

6. DATA ANALYSIS AND DISCUSSION
A random sample survey of 100 respondents in the selected region of India. Their responses
have been tabulated and presented in the form of graph for analysis.

7. Gender
27
73
Gender
Female
Male

8. Age group
0
10
20
30
40
50
60
70
80
20-30 30-40 40-50 Less than 20
79
9
3
9
Age Group
Total

9. Location
13
82
2 1
11
Location
Bangalore
Goa
Mumbai
Tamil Nadu
West Bengal
Andhra Pradesh

10. Occupation
0
10
20
30
40
50
60
Businessman Employee Professional Student
9
28
12
51
Occupation
Total

11. Types of pizza mostly ordered
47
5
23 22
1 2
0
10
20
30
40
50
Non veg pizza Non veg
pizza;Pizza
mania
Pizza mania Veg pizza Veg pizza;Non
veg pizza
Veg pizza;Non
veg
pizza;Pizza
mania
Types of Pizza ordered
Total

12. Price range consumer’s like to buy pizza
0
10
20
30
40
50
300-499 500 Above 99-299
44
11
45
Price Range
Total

13. How often consumer’s order pizza
0
10
20
30
40
50
60
More than
once a week
Once a
fortnight
Once a month Once a week
9
16
56
19
How often consumer’s order pizza
Total

14. Consumer’s favourite time to eat pizza
15
70
15
Consumer's favorite time to eat pizza
Breakfast
Dinner
Lunch

15. With whom they like to order and eat pizza
14
25
61
0
10
20
30
40
50
60
70
Boyfriend/Girlfriend Family Friends
Wiith whom they like to order and eat Pizza
Total

16. Consumer’s eat pizza crust
0
20
40
60
80
No Yes
34
66
Consumer’s eat Pizza crust
Total

17. Medium of ordering pizza
56
44
Medium of ordering Pizza
Delivery
Pick up

18. Consumers channel of consuming pizza
52
22
26
Consumers channel of consuming Pizza
Calling the store on the
telephone
Domino's pizza app
Online ordering site

19. Consumer’s want more toppings on their pizza at
the same rate
0
20
40
60
80
No Yes
24
76
Consumer’s want more toppings on their pizza at the same
rate
Total

20. Consumer’s think pizza as an affordable treat
0
20
40
60
80
No Yes
35
65
Consumer’s think pizza as an affordable treat
Total

21. Customer care provide proper information to
consumer’s
0
20
40
60
80
No Yes
26
74
Customer care provide proper information to consumer’s
Total

22. Consumer’s satisfaction with the amount of time
taken for delivery
0
20
40
60
80
No Yes
22
78
Consumer’s satisfaction with the amount of time taken for delivery
Total

23. Consumer’s decide to choose domino's pizza
2 4
1
7 3
2
20
47
2 1 3 2 2
4
Consumer’s decide to choose Domino's pizza
Cheap as compared to
others
Customer Service
Location
Price
Price;Customer Service
Price;Specialty Pizza
Specialty Pizza
Taste
Taste;Customer Service

24. Consumer’s ratings towards domino's pizza
0
10
20
30
40
50
60
70
Average Excellent Good Poor
14
18
63
5
Consumer’s ratings towards Domino's pizza
Total

25. Suggestions of the respondents
• Quantity should be increased in mid range pizza.
• Reduce cost if possible.
• Price can be minimised so as to make every walk of people to enjoy..
• Provide food in time.
• Give some more quantity.
• We wants some offer and discounts.
• Improve the toppings and cheese.
• Try to make thin crust pizza.

26. CONCLUSION
• Random sample survey method was used.
• Age group
• Motivation to the youth of India.
• Taste
• Speciality pizza
• Opportunity to get together, catch up, reunite and spend more time
together.
• Domino’s has built the customer relationship through their services.