Communifix! - The Ideas Lab - Credentials-B2B - Jan 2017

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delivered B2B
Simple ideas
Our lovemarks
September 2017

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Government of Andhra Pradesh, India
A Case Study – Creative Support for a Mega Event
Client: Government of Andhra Pradesh, India
Knowledge Partner: KPMG
Creative Partner: Communiﬁx Communication Pvt. Ltd.

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The Mega Event
The National E Governance Conference is a very prestigious annual mega event under the Ministry of
Information & technology (IT), Government of India. All State Government IT Ministries & E-
Governance authorities are represented at this conference hosted by different state every year.

In January 2017, the conference was hosted by our client, the Government of Andhra Pradesh.

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The Vision
The National E Governance Conference is a very prestigious annual mega event under the Ministry of
Information & technology (IT), Government of India. All State Government IT Ministries & E-
Governance authorities are represented at this conference hosted by different state every year.

In January 2017, the conference was hosted by our client, the Government of Andhra Pradesh.

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To conceptualize, design creative, execute & procurement of business
gifting merchandise for the 20th E Governance Conference.

!The Project Deliverables
Project Start Date: 15th November ‘16
Project End Date: 10th January ‘17
Deliverable A:
Complete Event Creative & Design Artworks

Deliverable B:
360 Degree Virtual Reality Film(Script to Production)

Deliverable C:
Outdoor Media Creative Design & Artworks

Deliverable D:
Merchandise Design & Procurement

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Deliverable A: "
Complete Event Creative & Design Artworks

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Deliverable B: "
360 Degree Virtual Reality Film(Script to Production)

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Deliverable C:
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Outdoor Media Creative Design & Artworks

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Deliverable D:
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Merchandise Design & Procurement

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360 Degree Virtual Reality Film

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VR 360 Video
CLICK HERE TO PLAY THE VIDEO:
https://youtu.be/kkHok6d2C_Y

!IoT in Civil Services
https://youtu.be/NYlyaOjpZVE?
list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD

!Real Time Governance
https://youtu.be/fmwDyGZw-MI?list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD

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Creative & Design Deliverables

!Magic mug Direct Mailer Invite
https://www.facebook.com/Communifix/videos/1113357872074270/

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Client: BARCO
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets.
Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext
Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
CXO, CTO, Top Management
Information Technology Professional
Government & Private Project Heads
Government, PSU’s, Technocrats
Control Room Engineers & IT Professionals
Distributor & Channel Partners
Corporate, Healthcare Sector, Entertainment Sector
case study

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Challenge
To create targeted B2B creative communication for Barco’s pitch to Smart City Data Visualization Solutions
Interventions
Barco Smart City Video
Direct Mailer Campaigns
E-Mailer Campaigns
Business Presentation Deck
Business Magazine & Trade Print
Brochure & Product Catalogue
Business Exhibition Stall & Deck
case study
Client: BARCO

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Client: BARCO
Direct Mailer Campaign

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Challenge
To create targeted B2B creative communication for various Barco products & services that increases brand aﬃnity & establishes it as an ace, high
end technology leader in the visualization space.
Interventions
E-Mailer Campaigns
Business Presentation Decks
Brochure & Product Catalogues
case study
Client: BARCO

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Client: BARCO
Barco's upgrade kits allow you to get the most out of
your investment, by introducting the latest technology
into your existing visualization solution. This not only lets
you beneﬁt from higher brightness and resolution, but
also extended lighting source lifetime, higher reliability,
and lower power consumption.
case study
Interventions
E-Mailer Campaigns

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Client: BARCO
E Mailer Campaign

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Client: BARCO
ClickShare makes connecting to the meeting room’s
video system a matter of clicking a button. This one click
wonder not only helps the presenter get the presentation
on-screen in a second, but it also allows the other
people in the meeting to participate more actively.
Sharing can be done via laptop PC or MAC, or via iOS
and Android-powered mobile devices. The result is
enhanced meeting eﬃciency and better decision-making.
case study
Interventions
E-Mailer Campaigns

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Client: BARCO
Barco Business projectors includes a perfect match for
every possible professional environment – from small to
large meeting rooms, conference rooms, boardrooms,
classrooms and auditoriums.
case study
Interventions
E-Mailer Campaigns

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Client: BARCO
Direct Mailer Campaign
case study

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Client: BARCO
Product Brochure

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Client: IPSA
IPSA BUSINESS (INDIA) PVT. LTD., an ISO 9001:2008 certiﬁed company, feels proud to introduce ourselves as one of the leading Building & Architectural
Hardware Manufacturing Company. IPSA provides complete solutions for all ranges like Security & Access Control solutions, Door & Window Hardware
solutions, Hotel Security solutions, Glass solutions, and Furniture Fitting solutions to cater to the following segments:
Real Estate
Government & Private Projects
Commercial Projects
Architectural & Interior Design Projects
Hotels & Luxury Apartments
Dealers & Distributors
Oﬃces, Homes, Villas & Residences
Malls & Shopping Complexes
IT Parks
case study

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Client: IPSA
Challenge
To transform IPSA’s brand perception among its business partners, clients & stakeholders at large. A complete corporate makeover from an old
legacy trading family owned business house to an ahead of the curve, high growth professional business house.
Interventions
Corporate Identity Refresh Program
New Logo & Design Identity
Brand Philosophy & Story
Television Commercial
Corporate Film & Business Roll
Lifestyle Brochure & Product Catalogues
Mobile App
Exclusive Store Design & Branding
case study

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New Logo & Brand IdentityOld Brand Logo
Client: IPSA

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Client: IPSA
IPSA TVC & Corporate Film
https://youtu.be/RZZMbq7fje8

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Lifestyle Brochure
Client: IPSA
Product Brochure
IPSA Brochure

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Client: PLANTRONICS
Plantronics is a publicly held company (NYSE: PLT) headquartered in Santa Cruz, California with oﬃces in 20 countries, including major facilities in China,
England, Mexico, and the Netherlands. Our products are sold and supported through a worldwide network of Plantronics partners, including resellers,
systems integrators, retailers and mobile carriers.
High End Enterprise Solutions
Specialised Institutional Solutions
Corporate, ITES Services
Call Centers & Knowledge Centers
Government & Private Projects
Dealers & Distributors
case study

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Direct Mailer
Client: PLANTRONICS

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Where cultures unite, knowledge evolves & business transcends boundaries. is an integrated platform focused on developing international collaborations in
the ﬁelds of business, knowledge & culture.
Tomorrow’s India is an exceptional global platform that will showcase India’s entrepreneurial strength and academic excellence within a cultural framework.
As proud India’s we must be the catalyst, integrate economies, showcase legacies, share knowledge and be the one to bring our country Sat the forefront.
Mark your place with business icons, corporate gurus, policy makers, thinkers, founders, knowledge seekers and cultural ambassadors. Come to be
Tomorrow’s India.
case study
Client: Tomorrow’s India, Singapore

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Client: Tomorrow’s India, Singapore

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All around us we found people craving for the next exciting new wine. The Chile story, after all, is now old hat. As luck would have it, we went to India,
happened upon a group of farmers silently carrying on the Indian wine revolution, and tasted wine that was second to none. It begged the question: why
did wine- and curry-lovers around the world not have the opportunity to complete the experience of an Indian meal with an Indian wine, and why was there
no real eﬀort being made to introduce it to wine lovers around the world?
case study
Client: SoulTree Wine, UK

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case study
Client: NIMBUZZ!
Nimbuzz combines the power of the Internet and Mobile to provide a seemless chatting and calling experience on all mobile devices and across all telecom
operators. Nimbuzz is everything you need to communicate for free

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Pitch to Coke Worldwide, Atlanta
Client: NIMBUZZ!
Click to play when online
https://youtu.be/aMnClGKkurg?list=PLTi7OvcXMl_8TvsBL4X-VTco5rQefn1Kz

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Client: AVERY DENNISON
Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of
products used in every major market and industry. With operations in more than 50 countries and 25,000 employees worldwide, Avery Dennison serves
customers with insights and innovations that help make brands more inspiring and the world more intelligent. Avery Dennison Corporation (NYSE: AVY) is a
Fortune 500® company with sales of $6 billion from continuing operations in 2015. We are based in Glendale, California. - See more at: http://
www.averydennison.com/en/home/our-company/the-big-picture.html#sthash.m71SOI7B.dpuf
case study

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Employee Joining Kit - 2016

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Employee Joining Kit - 2015

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New Corporate Oﬃce – Employee Ownership

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Employee Training Module

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Great Place to Work - Campaign

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Employee Engagement & Recognition Programs

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some of our B2C work - a quick glance

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MonteCarlo Color Denim BMB Promo Thermal Wear Dealer Event GAIA Brand Campaign
Kukivon Martial Arts School TAVA Indian Fine Dine, Chicago Dabur Vatika Sun Protect Shampoo
Plantronics VL CS Barco – Click Share – DM Haldiram, Thailand Nimbuzz
some of our most loved work

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Kailash Amrit Water and Gift Box GAIA Product Range
Monte Carlo Fine Shirts Monte Carlo T Shirts Monte Carlo – Gold Leaf Collection
Monte Carlo Winter Collection Monte Carlo Thermal Wear Monte Carlo Capri
some of our most loved work

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Communifix Communication Pvt. Ltd.
the ideas lab
Krishanu Datta
Co Founder & Ideas Partner
+919811634746
krishanu@communifix.in
krishanu.communifix@gmail.com
Skype: krishanu.datta
Sharique Khan
Co Founder & Ideas Partner
+919871748589

Communifix! - The Ideas Lab - Credentials-B2B - Jan 2017

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