1. AUDIENCE SURVEY RESPONSES AND
ANALYSIS
I conducted a survey in which I asked media studies students various general questions about
music videos. The responses for these questions will be significant during the next stage of the
process because I can take their views into account and plan my video accordingly.
1)
May have seen a lot of Suggests these people know
music videos, meaning a lot about music videos and
my video should be the typical conventions
unique and stand out
from existing products

2. 2) The differences between the
results show that genres are
certainly considered important
from an audiences point of view,
Pop videos are the most popular – probably
and should be researched because they receive most airtime on music
thoroughly. channels e.g. MTV
No one chose the Folk Indie and Rock genres are both fairly
genre as their favourite popular – generally concept or
– lack of interesting folk performance based videos
videos?

3. The artist being present in the video is
clearly an important factor for the
3) audience to enjoy the video
A small percentage prefer not to see the
artist/artists, perhaps they prefer
conceptual, more abstract videos, or may
even prefer actors in narrative videos
4)
Although some disagree, narrative based videos
seem to be generally more engaging for the
audience, and possible more memorable

4. 5)
Majority of people asked do enjoy humour in a music
videos. However, only certain genres of music allow for
humour to be appropriate e.g. Rap, Indie and possible
RnB
6)
Depending on the mood of the song
choice, dance would be an important part of a
music video. I should also consider that in order
to have a successful routine in the video I must
find dancers as opposed to people with no
previous experience

5. 7)
Important to suit the mood of the song, and not to
overshadow the purpose of the music video – to promote
the song itself
Results show that the video should Too much diegetic sound can
be engaging but not unrealistic or distract from the message of the
unrelated to the music video, should only use it sparingly

6. 8)
In order for the video to be engaging throughout, it is a good idea
to use more than one location. This is not only beneficial from an
audience’s point of view but will allow me to experiment with
lighting and mise-en-scene
9)
This result tells me that although the video is used in order to sell
the song, there are other important factors and uses of a music
video that I must consider

7. CONCLUSIONS
• Genres need to be considered carefully and researched thoroughly
• The pop genre is the most popular style of video while folk is the least popular
• The majority of people would prefer to see the artist in the video
• In order for the video to be interesting and unique for the audience, a story must develop
and unfold
• I should research humour in music videos and how successful they have been in the past, as
most of the people asked said they enjoy a comic element to a music video
• Once the song choice has been selected, I should determine whether dance would be
suitable
• Too much diegetic sound can seriously hinder the effectiveness of the music video
• I should try and shoot the video in multiple locations as opposed to a single location
• Watching music videos often leads to the purchase of the song, but also serves other
purposes