1. Impress Me or You’re Dead v2
MORE RULES FOR HOW
CANDIDATES JUDGE RECRUITERS
(AND WHAT YOU CAN DO ABOUT IT BEFORE IT HAPPENS)

2. Presenter Info
• Kris Dunn
• CHRO at Kinetix (RPO, Recruiting)
• Founder of Fistful of Talent , The HR Capitalist
• Hoops Junkie

4. KEYWORDS:
Social Media
Plan, Findability, Likabilit
y, Best in Breed vs.
"Suite" Recruiter

6. Framing Candidate
Judgment of You:
(the recruiter)
Rule #2
Increase Your FINDABILITY
(is that a word? It is now..)

7. Findability Means You Trick People Into
Researching (YOU)
• Remember – our goal is
positively frame a candidate’s
judgments of you as a recruiter
• The social work creates a deck
from which you can promote
• Now that you’ve got a
presence – a real one, not a
crap one – you want people to
find those accounts and be
influenced by them
• Findability = Getting
candidates to give your
content stream a chance

8. 4 Ways to Improve Your “Findability” as
a Recruiter
• Simple, simple (but most
of the world doesn’t do it)
Embed links to your
profiles in the following
places:
1. Email signatures - static
2. ATS Messaging
3. Job Posting Header and
Footers
4. Signatures - dynamic
Please Drink the Kool-Aid

9. This is a Bonus – Steal This Tool Today
• Wisestamp embeds RSS from
your content steam
• http://www.wisestamp.com/
• Best way to make signatures
dynamic
• Your interesting ways just
became a lot more findable

10. Kris:
kdunn@kinetixhr.com
www.fistfuloftalent.com
Twitter: @kris_dunn
LinkedIn: www.linkedin.com/in/krisdunn