1. Derek Woodgate

2. Recrea.ng the Crea.ve Class
Beyond economic contribu/on
3Cs 5Cs
• Outcomes of crea/vity
Talent • Structural/ins/tu/onal
capital
Technology • Human capital
Tolerance • Social capital
• Cultural capital

3. The Global Crea.vity Index
Malaysia is in 33rd place

4. The crea.ve economy
 36% of US working popula/on in Crea/ve class
 Restructuring of workplace, by 2020 – only 35% employees
 New professions driven by nano‐bio, transmedia,
 Add another 6.8 million crea.ve new jobs in US, with
employment in arts, design, and media rising by 12
percent
 The global compe..on for talent
 Malaysia: big opportuni/es in
crea/vity economy, currently only 6%

5. Aus.n: Best, Livable and successful
•
• Metropolitan Popula/on: 1.6 million
• Youngest city): average age 28.5
• Large University
• 2nd Crea/ve City in the USA
• Cultural ac/vity: major economic driver
($4 billion)
• Silicon Hills
• Home to the world’s largest super
computer
• “Live music capital of the world”
• 40% of adults with higher educa/on

6. Aus.n Megaregion Revolu.on
2000‐2010 2011‐2020
Semiconductors Nanotechnology
Convergence AI and Robo.cs
Technologies Advanced sensor
Medical Devices/ Neuro‐compu.ng
Biosciences Immersive &VR
Healthcare and Life Fiber op.cs
Sciences Wireless Self‐healing &
Crea.ve Media Metamaterials
Green Industries Holographic
Digital Media Amorphous metals
Clean Energy E‐tex.les

7. Where there is love, there’s a way
Digital
Aus/n 2020/
Convergence
Liveable city
Ini/a/ve
Leadership
Create Austin
Aus/n

8. Guiding Values
 Built environments reflect the
inspira.onal crea.ve spirit
• Inclusion
 Crea.ve vitality is a priority
• Collabora/on  Leverage convergence of techno‐
crea.ve competencies, companies
• Innova/on and applica.ons
Through community engagement and
civic leadership Aus/n will strengthen its
techno‐cultural vitality and become
known for its crea/vity

9.  Coolness score (lifestyle, night life and cultural
ameni.es, bustling street scene, talent‐a_rac.veness,
authen.city and uniqueness, (imagina.ve hedonism),
bohemia, enlightened areas , tolerance, popula.on or
visitors aged 22‐29) – POV magazine
“An/cipa/on is more important
than the actual consump/on of
experiences” – (Pines and Gilmore)

10. Branding, spirit and iden.ty

11. The City as Data
 Sensor playgrounds ‐ simula.on
 Leveraging real‐.me data to u.lize
emerging behaviors in space
 Responsive, kine.c architecture – CO2
detec.on
 Open source streets & annotated
environments
• Media architecture
• Interac.ve facades
• Buildings as city ligh.ng

12. Bringing crea.vity to the public
 SXSW

13. London’s Silicon Roundabout—or
Tech City
 Old Street, Shoreditch and Hackney neighborhoods
 The new Covent Garden.

14. Create the future
 The Crea.ve Alliance
 Unified Economic Development Budget
 Crea/ve Industry Loan Program and support
 Hybridiza/on ‐ converge with emerging industries
 Harmonize with the built environment
 Expand beyond the obvious
 Involve the community
 Think like a DJ