Driving innovation brought us much distinctive prosperity, not only having a fun, but carrying, communicating, further lifestyle, business scheme. In terms of marketing experiences, automobile has been usually arguing among the professionals. Elaborative marketing plot is intricately injected into the mutually blood. We can see respectively character on their history.

1. Marketing Case #34

2. Overview of Industry
Driving innovation brought us much distinctive
prosperity, not only having a fun, but carrying,
communicating, further lifestyle, business scheme.
In terms of marketing experiences, automobile has
been usually arguing among the professionals.
Elaborative marketing plot is intricately injected into
the mutually blood. We can see respectively
character on their history.
Toyota Story 4
You can see, how Toyota fueled Japanese economical growth, through
their survival. This moment, it not only for representing Japanese industry,
but global distinctive giant. Enormous members embarking on their
mission for driving their dream, to contribute the whole our life. Their
intrinsic valuable for the society had been supporting Japanese trunk.

3. Improvement of Productivity
For improving their productive way, Toyota learned some expertise in
famous University, research institutions, anywhere in dense the
professionalism globally. At this meanwhile, working for established
new factory with equipment to improve the productivity.
3 people working along line
1 person working on the same line
Improve

4. Developed Drivers
Most significant fuel of automobile is engine. With learning from US
style, developed their original engine sample. Even though the first
example not worked that they’ve expected, went it through with
alternative head parts, beat estimates of most engineering members
did.
Ex
Change the parts

5. Take into the fashion
Examining the trend of internal parts, for keeping their mind for
adapting the cutting edge technology, Kichiro Toyota said, prospect of
the market fashion is significant point, not to be delay of that. For
avoiding to take waste the time, focused on only new trend that will
definitely come to Japan.
1930 1940 1950

6. Free competitive pavement
Once Toyota got notified by Japanese government for creating any
tracks, with some subsidiaries, but the president stubbornly decline the
favor, and eager for free competitions to all challengers. He was
anxious for it disturbed their philosophy, to improve the productivity,
owing to consideration.
Government

7. Happy Birthday to sales team
Japanese General motors abandoned to continue the business in
Japan, caused with some reasons, so Toyota succeeded in their sales
retailors for selling Toyota’s automobile. Government regulated to
authorize to sell the external brand for public, and it affected to GM
critically to toke it to Toyota.
Japanese GM Toyota