During the World War Ⅱ, crunch time had come, regulated by the government what permitted to promote through advertisement. On ceased, new wave for this industry brought them into innovative world, it evaluated as a delivering way to promote their statement.

1. Marketing Case #16

2. Overview of Industry
During the World War Ⅱ, crunch time had come,
regulated by the government what permitted to
promote through advertisement. On ceased, new
wave for this industry brought them into innovative
world, it evaluated as a delivering way to promote
their statement.
Dentsu 2nd Story
Dentsu had overcome the crunch time with passionate vision, lead
by fourth-president Yoshida Toshio. It helped to penetrate
advertising business into Japanese market, and all contribution,
climbed up their presence to the top of leader among this
competitiveness.

3. Media transition
For penetrating the notification from government to public,
something to broadcast, radio is selected as a solution.
Embarking on this story, more popular whom people seeing and
listening the advertisement.
Radio
Advertisement

4. Reaching to public
Broadcasting on the radio, not only for publicity, but deducting
the cost, comparing to the paper one. Eager to push it up for the
public promotion, and broaden with cheaper cost.
Radio Publish
Paper less

5. Company Philosophy
Dentsu is well-known as a one of the toughness sales team for
advertisement. Their spirit derives of the founders mind, it
emerging as a listed and told story to their employee.
Our vision is・・・

6. Punctuality
Without wasting time, strictly time-saving is inevitable for all
employees. One of the Japanese culture, keep in mind
punctually, outstanding on their posture for business.
Today Tomorrow

7. Rebuilding the network
For penetrating the network through the radio, Dentsu
negotiated them to work as a one team, not isolated one. For
this assembly, widespread network pervaded to all of Japan.
Local
Network
Local
network
Local
Network
Local
network
Local
Network
Dentsu
Network
Support

8. Diversity
With each professionalism, all employees, required to acquire the
advertisement knowledge. Through this development, combining
their savvy for creative innovation.
Dentsu
（Learing Ad knowledge）
Train
Industry
Bank
Industry
Automobile
IndustryFashion
Industry