ClickZ Live Hong Kong 4-6 Aug 2015 http://www.clickzlive.com/hongkong/agenda-day1.php Digital transformation is top-of-mind for executives across many industries. Often when thinking of digital transformation, marketers are thinking about how to amplify their digital presence through website enhancements, mobile design and social platforms. While those are certainly key tactics in a robust digital strategy, they are initiatives that must be informed by and based on data.

1. +
Why Big Data is the foundation for Digital Transformation?
Koray Sonmezsoy

2. +
What is Digital Transformation ?
Digital transformation refers to the changes associated with the application
of digital technology in all aspects of human society
-Wikipedia

3. +
Digital is everywhere already
• Business
Intelligence
• Content
• IaaS
• PaaS
• SaaS
• Social
• Enterprise
• Mobile
Devices
• Wearables
• IOT
Devices
Channels/
Platforms
DataCloud

4. +What is Big Data ?
 Big Data is a trend not a single technology.
 Big Data has three key common identifiers: Volume,Velocity
and Variety.

5. +
Where does big data come from?
Source: IBM Big Data And Analytics Hub

6. +
Global Media Use
Source: “Digital, Social and Mobile in 2015 report”, We Are Social. Net

7. +
Social Media Use
Source: “Digital, Social and Mobile in 2015 report”, We Are Social. Net

8. +
Bigger and Bigger Data
 90% of data in the world today has been created in the past
two years
(Source: IBM)
 Even more and increasing number of new sources of data with
variety, velocity and volume are on the horizon
 IOT, Wearables,Smarthomes,Health,M2M, AI and more
 40% projected growth in global data generated per year (Source:
McKinsey)

9. +
Conclusions
 We are all part of digital transformation
 We will keep growing with digital world as well as the volume of
Big Data
 Big Data will continue to be a key driver for innovation,
productivity and competition

10. +
Bonus materials
Koray Sonmezsoy

11. +
How much data is generated in social
media in 1 second ?
Source: “digitalinformationworld.com – Social Media in Real-Time