Googles Mobile Update: What You Need To Know
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On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.
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Googles Mobile Update: What You Need To Know
- 1. @Koozai_Ben #LearnInbound - Dublin GOOGLE’S MOBILE UPDATE
- 2. The Update 21st April 2015
- 4. THIS CHANGE WILL AFFECT MOBILE SEARCHES IN ALL LANGUAGES WORLDWIDE AND WILL HAVE A SIGNIFICANT IMPACT IN OUR SEARCH RESULTS”GOOGLE
- 6. WILL HAVE A SIGNIFICANT IMPACT ON OUR SEARCH RESULTS” GOOGLE
- 7. We Still Remember These Guys
- 8. This Could Be Bad…
- 10. What Happened
- 11. A Lot Of People Panicked
- 12. http://kooz.ai/googlemft A lot of people went here
- 14. A Few People Went Here
- 15. Why Did Google Do It?
- 16. All About The User Experience
- 17. They are a business too
- 19. 4.7%More Mobile Friendly Sites In just two months from Google’s announcement Source: Google
- 20. There wasn't much data so we did a survey http://kooz.ai/mobstudy
- 21. 76%of businesses said They believed Mobilegeddon was overhyped, incorrect and unhelpful
- 22. 15%of businesses Did not know if their website was optimised for mobile
- 23. 56%of businesses Did not know if mobile plays any role in purchases
- 24. What!!! Most SME’s surveyed didn’t know the part mobile plays in their business!
- 26. 5xMore Likely To Abandon A task they are trying to complete if not optimised for mobile. Source: Google
- 27. 74%More Likely To Return To a mobile-friendly website appose to a non friendly one. Source: Google
- 28. 61%Only View The 1st Page When conducting searches on their mobile devices. Source: Google
- 29. Difference of just one or two positions is significant
- 30. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 1 2 3 4 5 6 7 8 9 10 Percentage of Share Position Share Of Google Search Source: Chitika
- 32. Top Tip. Real-estate above the fold on a mobile is minimal. Utilise AdWords and ad extensions to get above the fold and test keywords.
- 33. Mobile In The User Journey
- 34. Search Console Search Analytics http://kooz.ai/googlewebmt
- 35. Google Analytics Overall Traffic http://kooz.ai/googleatc
- 36. Google Analytics Mobile Traffic http://kooz.ai/googleatc
- 37. Google Analytics Device Checks http://kooz.ai/googleatc
- 38. How Mobile Users See Your Site
- 40. How Google Sees Your Site
- 42. What Issues Are There
- 43. Search Console Mobile Usability http://kooz.ai/googlewebmt
- 44. Search Console Crawl Errors http://kooz.ai/googlewebmt
- 45. Mobile Checks - Screaming Frog http://kooz.ai/screamingf
- 46. Speed matters
- 47. Google Page Speed Insights http://kooz.ai/googlepsi
- 51. Lets Get Started
- 52. Don’t Forget You Still Need Good SEO. Mobile Is Just Part Of The Picture
- 53. Ways To Go / Be Mobile. Responsive Design (CSS Controlled) Adaptive (Separate HTML & CSS) Dedicated Mobile Site (Separate) Mobile App
- 54. RESPONSIVE WEB DESIGN IS THE BEST WAY TO GO FOR MOBILE SEO” Pierre Far, Ex Googler, SMX London
- 55. Make Sure You Compress. Cache Gzip Minify
- 57. Use CDN’s To Speed Things Up
- 58. Optimise Images with Kraken http://kooz.ai/kraken-io
- 59. Good clear design creates good user experiences.
- 60. Mobile Design Considerations. Tap Points Clear menus Tap to call numbers Remove non essential elements No Popups No Flash
- 66. AccuRanker for SE Positions http://kooz.ai/accuranker
- 67. Remember Brand + Location Service + Location
- 69. Crystal Ball Predictions. More weight to site speed Bigger gap between mobile / desktop results More search volume = more business