Learn what each of the acronyms in Mobility Management means and how they contribute to an overall enterprise mobile strategy.

1. Keith Katz
Vice President, Management Products
Why MDM Alone Falls Short
What about my apps?

2. © Copyright 6/10/2013 Kony Solutions, Inc2
25 Fortune 500 customers with 200+
globally
Founded in 2007
Kony is the mobile and web application
development and management platform
600% growth in two years

3. © Copyright 6/10/2013 Kony Solutions, Inc3 © Copyright 6/10/2013 Kony Solutions, Inc3
Agenda
• BYOD. MDM. MAM. MCM. EMM. What does it all mean?
• Why MDM alone no longer meets business or IT needs
• The evolution of mobile application management
• Critical elements of a Bring Your Own Device (BYOD) strategy

4. © Copyright 6/10/2013 Kony Solutions, Inc4
What does it all mean?
 EMM – Enterprise Mobility Management
 MDM – Mobile Device Management
 MAM – Mobile App Management
 MCM – Mobile Content Management
 BYOD – Bring Your Own Device

5. © Copyright 6/10/2013 Kony Solutions, Inc5
Enterprise Mobility Management
Device
Management
App
Management
Data
Management

6. © Copyright 6/10/2013 Kony Solutions, Inc6
Device Management
Locate, lock and wipe
any device
Provision email, VPN,
Wi-Fi profiles
Detect and disconnect
Jailbroken / Rooted devices
Hardware level control over all devices connecting to your network

7. © Copyright 6/10/2013 Kony Solutions, Inc7
Manage Applications
Contain and manage applications
securely for their entire lifecycle
Wrap policies on existing
or new applications
Mobile app distribution
lifecycle – publish, review,
update, remove
Extensible App security
policies – network, storage,
data sharing, app and
phone features
Single sign-on and data
sharing between apps

8. © Copyright 6/10/2013 Kony Solutions, Inc8
Manage Data
Publish, share, edit and review documents
with complete audit trail
Wipe content
selectively from device
Government grade (FIPS-
140 certified) data
encryption
Content lifecycle
management including
upload, edit, approve
and publish
Backup and restore
content using Kony’s
offline sync server

9. © Copyright 6/10/2013 Kony Solutions, Inc9
Manage Easily
Automated, scalable management tool which plays well
with your enterprise architecture
Enterprise Directory
integration for
replicating role / group
based access
Automated policy
violation management
Over The Air installation
on user devices
Unified Notification
system for pushing
messages / app updates
to users

10. © Copyright 6/10/2013 Kony Solutions, Inc10
Why is MDM not enough?
 Businesses have increasingly come to realize that
simply providing the same functions they have for
years but on the user’s choice of device does not
significantly increase productivity
 Distribution and control of business specific apps and
email is the end goal that provides the value to an
enterprise
 MDM only focuses on filling in gaps in security across
a wide and disparate variety of devices

11. © Copyright 6/10/2013 Kony Solutions, Inc11
How do I make apps work for me?
 Enterprises are not limited to generic apps from the
public app stores
 An Application Management solution should provide
a robust Enterprise App Store where both public and
custom apps can be centrally managed and
distributed
 Keeping your data secure is a central tenet of
Application Management
 Custom App Wrapping allows dynamic security and
control of your data without needing to reprogram
each app

12. © Copyright 6/10/2013 Kony Solutions, Inc12
Enterprise App Store
 MAM allows an
enterprise to provide a
single store for users to
browse for all their
business relevant apps
 Both Public (iTunes,
Google Play, etc.) and
private apps can be
hosted in the same
Enterprise App Store
Public Apps Private Apps

13. © Copyright 6/10/2013 Kony Solutions, Inc13
Secure any application
• Wrap policies around existing or
new applications built using any
technology stack, independent of OS
limitations
• Provide fine grain controls such as
time & date usage, geo-fencing,
device features, cut-copy-paste and
more

14. © Copyright 6/10/2013 Kony Solutions, Inc14
Bring Your Own Device considerations
 One key starting point is deciding who gets what level
of access based on what criteria, and will your chosen
solution support your need
 Is a full MDM enrollment feasible based on your user
base
 Remotely wiping corporate data not just at the device
level but at the individual app level

15. © Copyright 6/10/2013 Kony Solutions, Inc15
New Device Enrollment
MDM MAM
Start Here Start Here
STEP 1
Enrolled
YES
✓
Enrolled
YES
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
✓

16. © Copyright 6/10/2013 Kony Solutions, Inc16
Wipe specific apps or the enterprise container
MDM MAM
USER Data / APPS
Enterprise ContainerEnterprise Container
MDM SERVER MAM SERVER
Container wipe App Specific
Wipe
MDM supports full
device wipe, or wipe
of specific policies
pushed to a device
✓
MAM expands the
function to allow wipe
of specific apps, as
well as specific app
data
✓
WIPE
X
X
X
X
WIPE

17. © Copyright 6/10/2013 Kony Solutions, Inc17
Summary
 MDM meets the business security needs of mobile
platforms
 MAM takes you beyond catching up on device
security and into the realm of new valuable features
for end users
 An intelligent mix of both MDM and MAM provides
the full suite of security and functionality, robust
enough to meet both a corporate owned device
model as well as a BYOD model

18. © Copyright 6/10/2013 Kony Solutions, Inc18 © Copyright 6/10/2013 Kony Solutions, Inc18
Questions?
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www.kony.com/resources
Twitter: @Kony